Chapter 822 – Japan
Nippon TV was just a signal.
Other major broadcasters are also taking action.
“Korean food! There’s a lot of talk about it being popular these days. I’m sure viewers have heard of it too.”
They even filmed it themselves.
A female celebrity who appears to be the host tries her luck.
Korean food.
It is undeniable that it is popular.
This is a fact that everyone in the country knows.
“Actually, I’ve eaten things like hot dogs and 10 yen buns.”
“Haha, it’s a common misunderstanding.”
“A misunderstanding?”
Distorts the truth.
If you can’t change reality, change your perspective on reality.
Bring an expert.
This is to inform viewers about the reality of Korean food.
“Korean food actually came from Japan.”
“”えええ？？！””
I came out for him.
No, I had no choice but to come out.
Kyoiku-san is appearing on Japanese television.
There is a lot of work in Japan.
Why?
This is because anti-Korean content criticizing Korea is booming.
‘Chick show.’
But the inside cannot be bright.
The pay is quite different from Korea.
─Difference in pay in the entertainment industry between Korea and Japan
[Kim Jaejoong: It’s about 9 times higher in Korea. Jpg]
They say it’s scary
└The celebrities I just saw are on a monthly salary system haha
└Japan has a structure where the agency eats everything by putting a certain cap on it.
└Japan
└Japan has been under the dictatorship of the Liberal Democratic Party for decades, so everything is easy for companies to take advantage of.
It is at a reasonable salaryman level.
It is not an amount that can be satisfactory.
“It dates back to Japanese carp bread. It spread to Korea and became bungeoppang, and that carp bread only changed into the form of 10 won bread.”
That’s not all.
All careers in Korea have virtually disappeared.
‘It’s all because of that kid.’
That child.
That damn bastard.
The culprit who took everything away from him.
That guy is the subject of today’s shoot.
It is a vicious relationship that is beyond ironic.
“I had no idea such history existed.”
“You probably don’t know.”
“As expected, Kyoiku Sensei! You worked as a famous taste columnist in Korea, right?”
I don’t hate the MC’s melodious voice.
You may release all the resentment that has built up.
『Lee Chan-wook’s Korean Home Food』
Lee Chan-wook.
When he was a student at Korea University, he gave himself an unforgettable humiliation.
《None of what the teacher said was correct, so I had to correct it. Everything is wrong, so just enjoy your food.》
Since then, life has become a mess.
The companies we were entrusted with as advisors announced one by one that they would cease losses.
There are no invitations from broadcasters either.
Netizens also received negative reviews.
“I think we can have time to think about Korean food again with Kyoiku-sensei! Let’s go inside the restaurant!”
What kind of trick of fate is this?
It seems like Lee Chan-wook tried to suck his luck.
He was successful both as a businessman and as an investor.
It has reached the point of opening a franchise in Japan.
‘I will not let you touch my homeland.’
Grinding my teeth.
What should I say?
Unlike Kyoiku-san, who enters triumphantly.
‘Huh?’
‘This isn’t it…’
‘It’s definitely a place without people!’
The staff can’t help but be embarrassed.
And there is a reason why I came to this place among many places.
The motto of broadcasting.
This is to let people know that Korean food is a bubble.
There must be few customers.
Buzz, buzz!
There are many.
It’s not just one or two people.
There are guests sitting at almost every table.
There is no line, but the inside of the store is crowded.
Most of the customers are Japanese.
“You know, Kyoiku-san, but…”
“Hehe, don’t worry. Disparaging Korea is my specialty.”
“Aren’t you from Korea?”
It’s definitely going well.
It can be said to be a trend.
Such stores.
‘How many Korean foods have I mastered?’
Bulgogi, pork belly, chicken, and tteokbokki all tremble at one word.
The industry is turning over.
Tteokbokki is a tasteless food!
Korean chicken is small and tasteless!
Pork belly is the waste part left over after being exported to Japan!
“I fell for the trick that Korean food is great. In fact, that’s not true at all. Just look at bibimbap, the representative Korean food…”
We guided consumers to the right path to gastronomy.
Even if it means enduring some controversy.
‘Now there is no recognition.’
Insert the facts one by one.
It exposes the true face of Korean food in detail.
It will be the starting point.
“I heard it was Korean royal food.”
“It’s nothing more than an illusion recently fabricated. It’s low-quality food with Joseon’s nobility and low-class capitalism embedded in it.”
“”えええ？？！””
Bibimbap.
This is Korean food that Japanese people like.
I was directly influenced by the Korean Wave.
‘I don’t know why I fantasize like this.’
The main character in the drama eats.
There is a premium for just that reason.
It teaches the reality.
If you take off the bean pods, there is no food as crude as this.
“It’s just a stew mixed with random ingredients. It doesn’t look good. The technical term is bad plating! You can say that Japanese rice bowls are much more sophisticated and modern food.”
Such a perspective.
The taste columnist himself says.
An expert who has been active in Korea for a long time.
“It’s called rice bowl rather than bibimbap.”
“I need to reflect on how I lived without knowing this.”
“Thanks to Kyoiku-san, I had the opportunity to learn more about Japan!”
Celebrity panelists also react.
It’s not much, but it plays the role of licorice.
‘The public will realize it too.’
Inferiority of Korean food.
The superiority of Japanese food.
I was sure that I had given a perfect explanation.
Munch!
Yum yum tsk tsk!
Inside the restaurant.
There is no particular reaction.
The guests are just eating.
Don’t even look at me.
Except for a few actors who were pre-installed.
‘…’
It’s actually more awkward because the gaze is fixed.
It really stands out on TV.
“Kyoiku-san… “
“So, Sonna Bakana! Yakiniku is the origin of bulgogi! Soft tofu stew, kimchi stew, and stir-fried pork are also recipes for enjoying the irritating pain without being able to taste any of the ingredients…”
“Stop, that’s enough.”
Successful filming does not occur.
The staff noticed long ago.
‘I don’t think this volume will come out.’
‘If you do this, you can’t incite.’
‘Kyoiku…, There was a reason why it was abandoned in Korea.’
We need to find another way.
If you can’t draw a natural picture.
‘I have to put it together somehow.’
How to use.
I have it all the time.
The power to push it too.
It is a major broadcasting company.
The parent company is a newspaper company.
They are holding the Japanese media tightly.
“Hello. I’m from Fuji TV.”
“Yes…”
“Are you here because of the trend? Because you heard that you should try Korean food?”
Biased reporting.
Even if you do that, there will be no problem at all.
‘It’s not like I’m lying at all.’
Citizens say so.
I just wrote citizens’ stories on broadcast.
Even if there is noise, it can be silenced.
That is the power of the media.
“No. I come almost every day.”
“I’m a regular!”
“It was like that at first, but now I’m just used to it…”
I can’t find an interview I like.
No one.
‘No, why isn’t there someone saying something negative?’
There are no negative stories.
I feel like I’ve just visited a delicious restaurant.
“Isn’t Korean food too spicy and salty? It seems difficult to eat it often.”
“I don’t know about that. It’s delicious.”
“…”
Judo doesn’t work either.
The reason for the strangely favorable reviews.
‘It’s just spicy and salty…’ …’
‘Japanese food is just salty.’
‘It’s much better than just eating sashi sesso.’
I don’t understand.
Average age: 20s.
This is what young consumers think.
‘Why does business keep going well!!’
The established class with power and power.
To them, change was something to be afraid of.
* * *
Well begun is half done.
This is a proverb that I personally do not like very much.
‘If starting is half the battle, you can just eat half and run away.’
It’s like a stock that has risen solely on expectations.
It looks like it’s about to hit.
But there are times when it is right.
The first half has great meaning.
“Aggressive business expansion was the right answer. I was worried whether it would be able to establish itself properly…”
Japanese business is like that.
Baek Hwa-seon is directly leading from the front.
‘Actually, you shouldn’t do that.’
It is not easy to expand overseas.
We must overcome the challenge of localization.
No matter how competitive a brand is, it can fail.
Although that is standard.
“If you serve good food at a good price, you are sure to succeed.”
“Actually, I was nervous.”
“It’s definitely not a coincidence.”
Not in Japan.
The fact that Korean food works was proven a long time ago.
—————————–±
『Do you like Korean cuisine?』
Yes: 76.6%
No: 23.4%
±——————————————–
Most Japanese people like it.
It is a number that can even be called a majority.
‘It’s not just one day or two.’
It’s the next country.
There are many Korean residents in Japan.
You have no choice but to be familiar with Korean food.
The problem is accessibility.
My wallet won’t allow me to have to pay multiple times for the same food.
“And because we have to have power within Japan.”
In other words, it will be successful as long as it is distributed.
This is a project that was entered into after making such calculations.
‘The problem comes next.’
Checks are coming in.
Why?
This is because Japan is a closed society.
It’s not called Galapagos for nothing.
The superiors are making it that way.
“I don’t think it will be easy to overcome that…”
“That’s why I came.”
“Can it work out?”
Dissatisfaction with him.
Of course there is.
It can be said that there are an enormous number.
I just can’t let it out.
It’s a society where the older generation controls everything.
‘That.’
It becomes a catalyst for eruption.
Becoming the savior of Japan’s young generation.
The seed.
The basis.
Completely prepared.
All that remains is to light the fire.
