Chapter 292 – Chapter 292. Need Identification and Market Research
After establishing a goal, I decided to investigate how to reach it.
It could be said that identification of needs and market research were essential.
First of all, needs are not what I pursue, but if I do a broadcast, it can be seen as what viewers pursue.
There is a reason why you need to understand your needs.
It’s because I want an income.
If I don’t want an income, I just do what I want.
However, it is different when you want to earn money.
From an economic point of view, when you’re trying to make money, you shouldn’t do what you want to do.
You have to do what your viewers want.
For example, if I like to bake roasted sweet potatoes…
If I don’t need income, I can sell roasted sweet potatoes in midsummer.
I do it because I like to bake sweet potatoes anyway, but I don’t need an income.
Then I’ll bake a little bit of sweet potato, and I’ll have fun baking it, and I’ll be able to eat it myself.
If I don’t need an income like this, I can do whatever I want.
However, if you want to make an income, you have to think about what people who buy food want, rather than what you want is to bake sweet potatoes.
It doesn’t make sense that I like to bake sweet potatoes when I want an income.
Since it’s midsummer, people will prefer ice cream waffles over roasted sweet potatoes.
You should consider it first and verify it based on existing data.
If income is your goal, you need to know your needs first.
I looked into those needs.
First of all, John Tube had various needs.
Politics, economy, beauty, entertainment, society, comics, healing, travel, restaurants, dating, parenting, music, daily life, games, finance, motivation, etc…
The categories are so diverse that it was necessary to select more detailed categories or target the target audience more specifically.
It was necessary to target one field and dig into that field.
On the other hand, Cheonri Wall TV had limited needs.
Of course, there are also a lot of game broadcasts here, and there are also many broadcasts about financial technology.
However, there were only two main streams.
The first is to show major Internet broadcasters playing.
Second is communication.
There were two of these.
If I want to join the first one, which is to show major Internet broadcasters playing, I have to do a joint broadcast with them.
Second, to communicate, just turn on the broadcast and talk.
In the case of communication, words are communication, and it was just a nogari.
After completing the general needs identification, I conducted a market research.
At John Tube, I first found out about the market I could dig into.
It is not possible for me to express a professional opinion in politics, economics, or society.
In this situation, you can’t target travel or restaurants, and games aren’t even skillful or delicious.
But I had a secret weapon.
That was the point of being a john.
Utilizing this, I was able to enter the dating or beauty field more advantageously.
If you go to dating, the target audience will be men and women in their 20s and 30s.
And the beauty side will be a woman in her 20s.
After analyzing the market for Cheonri Wall TV, some surprising results came out.
It was just that things were very different from when I first encountered this platform.
A very long time ago, I was cursed at when I did a personal broadcast.
There were times when they were called ‘prostitutes’ or ‘prostitutes’ because they sold their bodies for pickled radish, which can be exchanged for cash, which is the currency of Cheonri Wall TV.
Of course, that’s not the case now.
After that period passed, the number of women increased to over 400 based on communication standards.
Until then, the number of men was less than 30. Excluding men in the game category, it is based on men who broadcast nogari.
But now, looking back, the number of women has increased, and the number of men has also exceeded 300.
That is a 10-fold increase in competition.
Anyway, there are a lot of non-mainstream rooms and they can generate certain income in their own way, but looking at the mainstream, where the source of income can be more smooth, the answers in the Cheonri Wall TV market can be seen as two things: major mergers and communication.
Due to the nature of the platform, Zone Tube has a wide range of targets for men and women of all ages, but in the case of Cheonri Wall TV, the target audience is limited.
Of course, there are other age groups, but the main viewers of Cheonri Wall TV were men in their 30s and 40s and men in their 20s.
The number of women in their 20s and 30s is not that large, so if they target this area, even if they can generate income in a small way, it seems that they will not be able to go to the so-called majors.
I did the first step of identifying needs and researching the market.
Of course, further analysis would be limitless.
“Hmm…”
I thought for a while in front of the computer.
It was because I was worried about who I should target.
First off, my plan was:
While working on Cheonri Wall TV, he produces zone tube videos.
And while raising the zone tube, there would be less income, but in the meantime, the Cheonri Wall TV was the source of income.
After that, John Tube and Cheonri Wall TV went together, and both generated income.
So, the primary thing is Cheonri Wall TV.
It’s because I need to have an income while Johntube is growing up.
Looking at it here, the main viewers of Cheonri Wall TV were men in their 30s and 40s, and I could see that I had to come up with something targeting men in their 30s and 40s.
What if I did one year while Jontube was growing up? If you didn’t need any income for that period of time, you could just do something suitable for the contents of the zone tube on Cheonri Wall TV.
However, I wanted to match the content that works in these two markets and develop together.
If the Cheonri Wall TV just communicates like the Cheonri Wall TV, the communication in Zone Tube is almost useless.
This is because the mainstream of ZoneTube requires some concentrated content within 10 minutes, not communication.
So, since communication can only be used on one platform, I decided to think about other things first.
It was to create content tailored to the main target audience of Cheonri Wall TV, and to use it for Zone Tube as well.
‘What can I offer interesting broadcasting to men in their 30s and 40s?’
About that I was troubled.
What is it?
I’ve been thinking about several things.
1. Yarking
It is usually called hunting, but in terms of Internet broadcasting, it is often called yaking. It is an acronym for outdoor booking.
These days, it’s so common that you can say that Yaking BJs with selfie sticks are everywhere when you walk around Gangnam.
I have my own confidence in this field.
Really, this is the minimum, but at least 80% or more can be successful.
Looking at my friends, such as Kim Joo-hwan and Choi Jong-hoon, even if they only have a 20% hunting success rate, it is a good day and they are satisfied with themselves.
Sometimes they have success rates in the 4% to 5% range.
But, this is really different for someone like me.
Why not? Almost all of them are successful.
You may not believe it.
This is because no matter what woman you ask, she says “Have you ever given a number to a man who came hunting?”
There are two reasons for this.
First of all, it’s because there aren’t many good people like me.
Most hunting men aren’t respectable, so there’s not much reason to give them a real number.
And the second reason is because of our country’s social awareness.
If you say that you played in hunting, there is no reason to disclose it due to the perception that it is not viewed favorably in society.
In reality, I’m almost done.
It’s not absolute, but 80% or more is unconditional.
Therefore, I have a strength in Yaking Broadcasting, which can be said to be very common these days.
Moreover, this also fits my purpose of satisfying both Cheonri Wall TV and Zone Tube.
However, Yaking Broadcasting has a fatal disadvantage.
That is, the general public has to be recruited.
Before I made up my mind to become a creator like this, I also had an extreme sense of resistance to broadcasting.
This is also a bit of a cultural thing.
For example, when taking a picture of a person in the audience with a camera, when a camera comes from the West, they smile and say hello. However, our country covers its face when the camera comes.
At least, if the category is a comedy or something like that, it might not be particularly bad to appear there.
But if I use the Yaking category, well, there is a chance that I can get approval if I persuade, but it won’t be easy.
Even if I change my stance, if a female Yaking BJ comes and asks me out for a drink, we have a drink together, and if I want to use it as a permanently stuffed video, I think I will refuse.
On the contrary, it is difficult to get permission to use a video of me having a drink and playing with a non-beauty woman as a Yaking BJ.
Then I have to write a mosaic… If that happens, the meaning of the purpose of hunting, playing with a beautiful non-celebrity guest, will fade.
It’s because it becomes a mosaic guest.
2. Communication
It does not completely rule out communication.
In the communication that can be seen as major content of Cheonri Wall TV, there are still things that can be used in zone tubes.
And until John Tube grows up, there must be income from Cheonri Wall TV.
To do that, you can’t do this completely.
You have to do it.
However, if I communicate on Cheonri Wall TV, it means that I am with a small number of female viewers.
In the case of communication, most of the male viewers, the main audience of Cheonri Wall TV, are missed.
So, I would do this, but it had its own dilemma, and it seemed like it could be seen as content that was difficult to do with the main focus.
3. Dating
You can do counseling about dating, dating consultants, or something like that.
However, this is slightly optimized for the zone tube.
ZoneTube is not a system that generates income with one or two videos, but a system that requires a lot of videos to be uploaded, so it takes time to grow them.
It seems that the least nutritious things on Cheonri Wall TV are dating counseling and exercise.
In terms of dating and sports, if there are many subscribers on Zone Tube, income is often good, but in the real-time broadcast of Cheonri Wall TV, it seems that more than 90% of cases just leave after consulting.
4. Beauty
This is also a zone tube only.
Male viewers, who are the main viewers of Cheonri Wall TV, have little interest in beauty and are interested in beautiful women.
5. Muay Thai
I did some muay thai, but I’m not an instructor level, so it’s not easy to get eaten at the zone tube.
In addition, in the case of counseling and exercise on Cheonri Wall TV, most of them just ask questions and leave.
It doesn’t make any sense.
6. Study
In Cheonri Wall TV, studying is a non-mainstream area with about 10 to 20 open rooms out of thousands of rooms, and short videos are preferred on Zone Tube, so it is a bit difficult.
Still, since I studied a little bit, I can use this as content as well.
Unfortunately, there were also cases where students succeeded by studying for real.
But this takes a long time.
It was almost rare to find a case where a place was established in less than a year to see the game through study.
And here’s what’s really important.
I know that there are no cases where even a case that was raised by studying did not rise because of studying alone.
It was investigated that other contents such as daily life or mukbang were combined in a situation where people gathered a little for study.
I thought the number of people increased like crazy just by studying.
For those reasons, it was regrettable that it would be difficult to make use of my strength, study.
7. Food Tour and Cooking Room
The restaurant category is a very large category.
There are many restaurant reviewers on John Tube, and crazy competition is expected.
In addition, in the case of Cheonri Wall TV, food visits and cooking rooms are almost destroyed when men do not.
It is content that attracts more viewers when women do it.
But if it’s done by a man, it’s no different from communication.
This is because there is not much reason for male viewers, who are the main viewers, to prefer men cooking or going to restaurants.
8. Food Fighter
Among the things that men can do, both Cheonri Wall TV and Zone Tube are content that can be used at least.
There are things like eating 100 pieces of yogurt, eating 50 servings of sushi, or putting a plate in front of you and eating a full meal.
But of course I don’t have the talent to eat that much.
In fact, very few men are doing such a huge amount of food fighters.
This is something a man can do to jump to the majors, but it is difficult for me to realize.
“What else is there…”
I’ve been thinking about these various contents.
Among these, I thought that yaking and communication would be worth considering.
