Because I Live in the US 857

Chapter 857 – Localization

Taste.

Just as there is Korean taste in Korea, there is American taste in America.

“The taste…”

“”How does it taste?””

“A taste that has sweet, sour, spicy, and salty flavors?”

“”…””

Johnson can’t help but be surprised.

It’s something I’ve never tasted before.

‘It’s neither sour nor salty.’

The taste of America is flat.

If it’s salty, it’s salty, if it’s sweet, it’s sweet, and if it’s sour, it’s sour.

And the oily taste.

That was all the taste Johnson knew.

Munch!

Everything is felt at once.

It is a joint performance that I have never experienced before.

“It’s a three-dimensional taste. How can it be so voluminous?”

Bulgogi with toppings.

When you bite into it with your molars, the flavor explodes in your mouth.

It is sweet and salty based on soy sauce.

It also feels a bit spicy and sour.

“Is this okay? It suits my taste better than the soy sauce I usually eat.”

“Then I should try it too.”

“Uh, what are you doing?”

Oriental sauce.

It’s not like Americans haven’t tried it too.

There are many such as Japan, Philippines, Thailand, etc.

‘I didn’t feel like I preferred it that much. Why is this?’

Southeast Asia is too exotic.

Japan does not do localization.

It’s uncomfortable.

The perception that it is a mania-like taste is deeply rooted.

Sakang! Sakang!

A taste that goes beyond that.

The way we eat also feels somewhat familiar.

“Is it okay to eat like that?”

“Well.”

“Isn’t this what the bibim in bibimbap means? Or not.”

Served in a plastic container.

You can easily mix it by putting the lid on and shaking it.

This is the method of Chipotle and Halal Guys that have become familiar to Americans.

As usual.

“Here are the sauces. Oh! I’ve seen this before, if I remember correctly.”

Do it naturally.

Following the way Americans behave.

Eating food too.

Sararak!

Trying to find your own combination.

Add sauce and toppings, etc.

It is provided.

Toppings such as various sauces, garlic chips, and seaweed.

‘I have to sprinkle this and try it.’

Among them, the one that caught the most attention was decided.

Johnson swallows.

The smell is not normal.

Therefore, it stimulates men’s spirit of challenge even more.

“It’s spicy!”

“It says Very Spicy…”

“It’s spicy. It’s spicy, but it’s delicious.”

Buldak stir-fried noodles.

It is gaining sensational popularity on YouTube and SNS.

How spicy is it?

I always wanted to try it.

The source.

‘It doesn’t just cause pain. It’s spicy yet gentle and spicy.’

You can sprinkle it on and eat it.

Of course, America doesn’t have spicy taste.

Hot sauce, Chinese food, Mexican food, etc.

Although there are many options.

Munch!

Usually sour.

Or tingling.

It is somewhat difficult.

This is also the reason why Westerners avoid spicy flavors.

It’s not easy to eat.

“It’s spicy!”

“Isn’t it delicious even if it’s spicy?”

“That’s right. Still, I have to sprinkle a little bit.”

In contrast, Korea.

It’s definitely spicy and irritating, but on the other hand, that’s it.

There are no likes or dislikes.

If you are familiar with the spicy taste, you can fully enjoy it.

Slurp!

If it feels too spicy, drink soup.

Bean sprout soup.

The warm taste feels welcoming.

“It’s okay to eat it with soup.”

“It matches well.”

“Isn’t this what they give you to eat?”

I am enjoying Korean food without even realizing it.

How to eat correctly.

No, that is how it is guided.

It makes anyone easily cross the threshold.

‘Even though it was my first time eating it, it felt homely. Is this Korean food?’

Feeling.

There are not many people who eat Japanese food and what Chinese food is like.

I just eat delicious food.

And the experience of leaving a good impression.

“I guess I should come here often?”

“The price is good too.”

“As a vegetarian, I totally agree. It’s the first time in my life I’ve had such delicious vegetarian food.”

It creates continuity.

It is thought of as a food that one wants to keep looking for and eating.

It meets that.

Korean food.

Not only does it have an attractive and comfortable taste.

Boom!

It also has its own competitiveness.

It is at the forefront in the field of vegetarianism.

“How can there be any other vegetarian food mixed this spicy? It also has a lot of meat-like ingredients in it.”

It’s stimulating.

At the same time, it is healthy.

It’s like catching two rabbits.

‘Then you can eat meat.’

‘Don’t touch the seizure button.’

‘You can’t tell facts in front of that bastard.’

Of course, there is no need to do that, but if possible, I want to choose the healthy option.

It’s an honest feeling.

It satisfies it.

Vegetarianism.

We can secure a steady demand for Korean food.

Weeeing~

Another reason appears.

I wanted to try it out because it was fascinating.

“Can I just eat this?”

“First of all, it says Free…”

“I’ve seen it in K-dramas!”

Mix coffee machine.

It appears in a Korean drama.

After the main character finishes eating, he pulls it out and eats it.

Coffee in a paper cup.

I was curious about what the taste would be like in a small vending machine like this.

‘Oh, it’s delicious?’

Of course, it is inferior to Starbucks or private cafés.

It is obvious which one is better.

But the price.

And a wallet.

Recently, Americans have been hit hard by the cold wave of high inflation.

“I guess I should come because of this…?”

“This is enough to satisfy me.”

“The money is tight.”

Even a cup of coffee after a meal can be a burden.

No, even the price of one meal makes me feel sick.

It’s much cheaper.

Coffee is also provided.

I am satisfied both physically and mentally.

‘Are Korean office workers consuming this healthy? I should do it too.’

The happiness of Korean office workers spreads to the United States.

* * *

Food business.

A common misconception is that you are trying to make delicious food.

‘No matter how well you cook Schweinhaksen.’

It is difficult to become successful like a pig’s feet franchise.

It’s not a question of whether you do it well or not.

Why?

This is because there is a difference between delicious food and the food you normally eat.

“You have opened a new Korean food franchise. It has become quite a hot topic on social media…”

Of course, there are foreign foods that have a 1 in 10 million chance of becoming established.

At least it’s a business.

‘That’s not how you do it.’

American business.

Opening the door is just the beginning.

It is a process to achieve a true goal.

“Actually, I’ve been there too, but this restaurant felt a little different. It doesn’t seem like typical Korean food…”

“The motto is Korean fast food.”

“Ah, that’s exactly what it feels like!

In America, we have to make food that will sell in America.

Fast food.

‘It already exists.’

Chipotle, Halal Guys, Panda Express, etc.

There are restaurants that sell rice.

It’s even doing well.

This is because Americans’ eating habits are changing.

“I wanted to create a Korean restaurant where students and office workers could feel comfortable. It feels like Korean food Lv. 1, so to speak.”

Participate as a latecomer.

Although there are advantages, there are inevitably disadvantages as well.

‘In the first place, being a latecomer.’

There is a need for perfection.

Why?

Because we need to make consumers change their choices.

“The more I listen to you, the more I understand the concept!”

“I won’t explain in detail since you said you have been there yourself.”

Of course, it is not an easy task.

Existing franchises did not succeed through luck alone.

It goes beyond that.

No, we are building a new version.

The taste of Korean food that captivates America.

“It doesn’t matter whether you like Korean food or just want to fill your stomach. We want to provide the best service and taste at an affordable price.”

It has been accumulated.

The goal is to create a third franchise based on big data on Korean food.

The puzzle is already ready.

The rest is just asking the market and consumers.

“It would be great to be able to eat Korean food for only $12. And free coffee from a vending machine! It makes you wonder what’s left over if you give it away like that, right?”

“It’s a common vending machine in Korean restaurants. It’s a simple service.”

Investments are essentially similar.

Whether it’s stock trading or running a business.

‘It’s all about increasing the odds.’

But the latter can take time.

I studied calmly until I was sure.

As a result.

The answer is cost-effectiveness.

However, the direction is different from Sanmai.

“Among the top 50 franchises in the U.S., There is only one Asian restaurant. This is strange considering the status of Asia. We will grow Korea into a representative franchise in Asia.”

What if McDonald’s is cheap food?

It would not have been recognized as a popular franchise.

It must have taste, cost-effectiveness, and image.

That’s how a franchise establishes itself.

* * *

United States.

It is the most competitive country in the world, and it is also a country that encourages competition.

Chi profit… !

This is what people who dream of the American dream realize for the first time.

In this country.

“What do you think? Will it sell well?”

“Well… You’ll have to wait and see the customers’ reactions to find out about this new menu.”

If you stay still, it will sink.

You can maintain the middle class by working hard to survive.

There is only a handful that can go further than that.

It was barely included in that handful.

‘Damn it, I can’t afford to lose out to Chipotle.’

Still, I can’t let down my guard.

Panda Express Chairman Gao Feng is always serious.

“No matter what, we have to succeed. This year, for sure.”

The American restaurant industry is always at war.

When someone becomes popular, it means someone loses it.

It is struggling in the top 20 of the franchise rankings.

In the meantime, there are those who take the lead.

“The research team is working day and night on the new menu.”

“You will have to get results.”

“Rather than that, the more worrying news is…”

I gave up going a long time ago.

You have to maintain your current position somehow.

That can also be said to be a sufficient result.

We have pride in being the only Asian franchise.

‘Lee Chan-wook?’

Lee Chan-wook.

It’s impossible not to know.

He is the CEO of a Korean company that has been making a lot of noise recently.

He also operates a Korean food franchise.

But honestly, there was no perception that it was a competitor.

“It looks like they are opening a new franchise. It has a similar concept to ours and Chipotle.”

Why?

The ranking is insignificant.

Above all, the categories do not overlap.

Similar concepts compete with similar concepts.

That is the unwritten rule of the restaurant industry.

‘You’re even looking at this side of the pie?’

That is how it is interpreted.

It is even encroaching on its position as an Asian franchise.

“Well, good. It doesn’t take a day or two for a competitor to appear.”

“Is it okay if I don’t keep it in check?”

“We need to teach them that this industry is not easy.”

Line.

It was definitely surpassed.

Strike the iron fist against fearless competitors in the industry.