Chapter 751 – Korean Food
Entering the US.
It is true that even if it is easy, it cannot be easy.
‘The story is very different from Japan.’
Japan is a neighboring country.
Just looking at the street, it is a stone’s throw away.
Food culture is also similar.
Income levels are also similar.
It is not much different from Korea.
Chi profit… !
In contrast, the United States.
It’s just 180 degrees different.
Finding similar corners is more difficult.
“Did you see the price?”
“View? Why are you looking at that?”
“No, it’s because it’s a waste.”
You may encounter unexpected difficulties.
For example, price.
『Menu』
〈Meat/Meat〉
Raw pork belly ＄37.99
Raw pork neck $37.99
Anti-jeongsal ＂39.99
Soy sauce pork skin ＄32.99
〈Liquor/Liquor〉
Chamisul ＂14.99
Career path $14.99
Baekseju ＄15.99
Makgeolli ＂13.99
Terra $11.99
．
．
．
Fixed costs are significant.
U.S. Prices are not going crazy for no reason.
“Honestly, it’s a bit like that. I know that if you eat in Korea, it doesn’t even cost half the price.”
It’s worth making a fuss about Sora.
From a Korean perspective, it is expensive.
‘Actually, even by New York standards, it’s a bit like that.’
This is the price of buying a steak in New York.
A plate-sized dish is served as a full course.
“If it’s something like cooking, I can understand. It’s just raw meat. If they knew the cost, wouldn’t Americans stop buying it?”
“Busei.”
“Cock.”
It’s expensive.
It is natural to be perceived that way.
From the perspective of Koreans.
‘It really doesn’t seem like a big deal.’
That is correct.
If you buy pork belly and soju at the supermarket and grill it at home, it costs less than $10.
Cheaper than Korea.
The meat is just cheap.
Even though it is such a rip-off restaurant.
Buzz, buzz!
Inside the restaurant.
I can’t find an empty seat.
It’s not just that there are a lot of customers.
“Oh, K-BBQ!”
“I never even thought about eating grilled pork belly.”
“I like bibimbap. Kimchi is delicious. I love you on Yongyega Broadcast!”
Most of them are local customers.
We live in an era where Korean restaurants are not only visited by Koreans.
‘It’s like that these days.’
The proportion of locals is much higher.
What matters is how you appear in their eyes.
“Are you saying you don’t think it’s expensive because you don’t know much?”
“No.”
“?”
“Have you ever seen Americans just eat grilled meat?”
It’s amazing.
It’s unique.
Just grill the cut meat on the grill.
Chi profit… !
Cut it into bite-sized pieces.
This is something Americans have never seen before.
‘Contrarian idea.’
It has a short history.
Our ancestors were also taste-impaired.
You may think that the food culture is underdeveloped.
A million words are a million bean rice cakes.
Rather, it is more accurate to say the opposite.
“Well… It’s strong. I heard I eat a lot of steak and hamburgers.”
“Have you ever seen those steaks or hamburgers with just meat in them?”
“The taste is more complex than in Korea.”
Korea has a developed vegetarian culture.
I tried to enjoy vegetables in all kinds of ways.
‘Similarly.’
United States.
It is a country where meat rots.
Our ancestors also handled meat well.
“While the English are showing off their roast beef, the French are preparing frog soup.” – William Kitchener, 1817
Being British doesn’t just mean eating fish and chips and mint chocolate.
There is at least one thing I am good at.
That is steak.
It is natural that meat dishes were developed because meat was common.
“We ate meat in a much wider variety of ways than our ancestors, who would have had a hard time seeing it if it weren’t for local festivals.”
“I guess so.”
“The simplest pork belly recipe takes about 4 hours.”
“4 hours?!”
Bunt and Z.
Season the pork belly and smoke it for about 4 hours.
That’s simple.
It usually goes through a long process of ripening and cooking.
Just like we ripen and eat kimchi.
‘In the US, it’s the same thing as outsider.’
The globalization of Korean food is likely to fail.
Bulgogi and neobiani are too loose.
You can buy it because it’s fun, but you can’t settle down.
It is an advanced country in meat cuisine.
“But how surprising is it that they say it’s not even geotjeori, but is just eaten with salt on it? Wouldn’t it be surprising if it were like you?”
“You speak so amazingly.”
The pork belly that Americans see.
On the contrary, it is truly refreshing.
Stimulates curiosity.
‘Local business is always done from the perspective of local people.’
Business plan.
The circumstances of the country must be taken into consideration.
It is not right to think that ours is the best.
That’s the basics.
For Americans, eating grilled raw meat seems unusual.
Chi profit… !
It’s not just about eating raw meat.
There is something you must do when eating K-BBQ.
“Ah~”
“Two garlic cloves.”
“Fuck you.”
Eat wrapped ssam.
Other colorful sides make the table more enriching.
‘It’s delicious.’
There is nothing in the world to envy when you take a bite of a piece of meat dripping with fat wrapped in a wrap.
It’s true.
Beef is rare, wagyu, blah blah blah.
I wonder why on earth I eat something like that.
Munch!
One thing is added to Americans.
It is a process of enjoying Korean culture.
“Even if it’s a little expensive, it’s okay as long as you enjoy Korean culture. It doesn’t matter whether it’s raw meat or not.”
“I have to put one in.”
It also supports a certain amount of spending power.
A consumer powerhouse.
It has marketability that cannot be compared to Japan.
‘That’s why we have to make it successful.’
Delivery market size.
Unlike Korea, the proportion is small.
It accounts for only 6-8% of the entire restaurant industry.
You have to run a restaurant business.
Only then will it be possible to advance into the United States in the true sense of the word.
“I’m sure my brother will take care of it, but… I also understand the reports from securities companies. We are not the only Korean restaurant, and it has not been verified whether demand will support the sudden increase in supply.”
Sora doesn’t know.
Korean food.
The fact that it has infinite growth potential.
‘It’s still early days.’
Japan calls it the Nth Korean Wave.
Starting with Yonsama, we have entered the 4th Korean Wave.
This is my first time in the US.
Before that, I didn’t even know much about the country called ‘Korea’.
Percussion!
There are a lot of things that can be spread.
Even just cold noodles served as dessert after eating meat.
“Wow, cold noodles sound delicious!”
“Wait a minute, before that.”
“?”
There is a more delicious way to eat it.
I teach it to Sora who knows nothing.
‘Yongrin, repulsion, a pair of shooting stars.’
Cold noodles.
It is an attractive noodle dish with sweet and sour broth and chewy texture.
The downside is that it is a bit tough.
It cancels it out very simply.
“Huh?”
“A slash that cuts through cold noodles.”
“Why are you cutting up what’s mine, you crazy bastard!!”
Cuts it cleanly into four pieces.
You can now enjoy cold noodles comfortably.
‘Wow, the undisputed king of cold noodle cutting.’
It’s difficult to do with a knife.
This tough cold noodles are difficult to break even with teeth.
Snip!
But scissors.
It cuts easily and easily without the need for force.
The cutting power of the scissors is comparable to Ryomensukuna’s world-splitting slash.
“Think about it carefully, little one.”
“Oh…”
Sora looks satisfied.
This is how Koreans eat cold noodles.
‘This is actually something unique.’
Using scissors?
This is something that cannot be found in other cultures.
─Kitchen tools that foreigners are surprised by. Jpg
[Kitchen scissors photo. Jpg]
To foreigners, scissors are just a tool to cut paper
When you see people cutting food with scissors in Korea
They say it’s amazing but also uncomfortable
└It’s so convenient, why don’t you use it?
└There is one for paper and another for kitchen.
└It’s much more reasonable in terms of convenience
└When cutting pork belly, I get dizzy thinking about taking it out from the grill and cutting it with a knife. LOL
It’s completely taboo.
It is a culture that exists only in Korea.
“We are used to using scissors, but don’t you think foreigners might look at it negatively?”
“No.”
“?”
“This is what I want to try.”
That’s why it catches the eye.
It is engraved in my mind.
Korean culture.
‘You’ve seen it in dramas, movies, etc.’
Korean Wave.
It creates such influence.
There are a lot of people who want to try it.
“I have to cut it with scissors according to Korean tradition!”
“Ah, that’s right.”
“Why is cutting meat with scissors a Korean tradition?”
“It is true that it is also depicted in the mural painting of the Goguryeo tomb Da—!”
The restaurant is crowded.
Eating Korean food and experiencing Korean culture.
‘That desire,’
It satisfies.
That’s what it means to do business in another country.
“Are you selling Korean culture?”
“It’s like that.”
“I’m glad if foreigners like it.”
“I like it unconditionally.”
The plate is laid.
All you have to do is sell it.
Even if likes and dislikes differ like scissors.
‘If only we were restricted from using it in Korean restaurants.’
Like the premium space charm, it can be used once without restrictions.
Inheriting the wisdom of Ryomensukuna.
* * *
Notice.
Buzz, buzz!
Sudden news turns the industry upside down.
Food Market is looking for partners.
“Food Market is recruiting partners?”
“They say if it goes well, it’ll be great.”
“You have to do it no matter what!”
It is a sensitive issue for companies.
Securing business partners one by one is difficult.
‘As long as you are selected, sales are guaranteed.’
Large company.
They sell it on their behalf.
And that’s a much larger amount.
All you have to do is produce the goods.
This is why small and medium-sized businesses risk their lives on contracts.
“It is said that the companies that became partners when entering Japan saw their sales increase dozens of times. In the United States, it would be more, not less.”
It can also be a wrong choice.
There are also many large companies that prey on subcontractors.
Not so.
We promise good treatment.
Accumulated trust and reputation.
“The food market is trustworthy.”
“The problem is that it is difficult to succeed.”
“Let’s do our best at headquarters!”
It creates competition.
Companies voluntarily develop products.
It also has repercussions for local artisans.
The name Food Market is.
“Father, we would like to deliver our products.”
“Big companies are all thieves! I won’t sell until I get dirt in my eyes!”
“It’s a food market.”
“Well, you should have said that first.”
It is more relevant in the local community.
This is the change brought about by the food market.
Cooperate actively.
Products come together.
Quality suppliers are secured.
