Chapter 701 – Fantasy
Beef.
This is something that is not left out when considering expensive food.
The more you spend, the better it tastes.
There is a perception that it is such a food ingredient.
“Wow, look at the stain.”
“Are you baking it yourself?”
“Yes, we provide the best service.”
“”Oh!””
What if you actually eat it?
Something is a bit ambiguous.
The feeling of running out of money is overwhelming.
Chi profit… !
That money.
It shows that it can become a work of art depending on how it is done.
“Meat grilled directly on charcoal like this is delicious. The problem is that if you let your guard down even a little, the juices run out…”
The chef grills the meat.
Put the grill on the charcoal fire, one by one.
Again!
It is a task that requires concentration.
High grade meat is very high in fat.
The oil melts and drips.
If it even touches the charcoal fire.
“As smoke rises, soot soaks into the meat.”
“Ah! When you grill meat, there’s a lot of smoke.”
“When I bake it, it doesn’t come out.”
Incomplete combustion.
Smoke is produced.
It leaves a bad taste in the meat.
Percussion!
Control to prevent that from happening.
The best meat, grilled in the best way.
“I recommend eating it with just a little salt at first.”
This is the system that comes out.
This is the secret to the popularity of Korea University’s steak, The Highend.
Beef.
The expensive ones melt in your mouth.
I thought there was no further merit.
Mumbling!
No.
Not so.
As soon as a piece of meat enters your mouth, you realize it.
“Wow! The charcoal scent is subtle and it’s really delicious. The meat itself is also delicious.”
“That’s why we bake it and serve it to you.”
“It’s really fantastic.”
“It’s awesome.”
Intuitively delicious.
Intuitively special.
The explanation also touches you directly.
‘This is why Sungchan was defeated at Sikgaek.’
Why did I tremble so much because I dropped a drop of meat juice?
It’s an understandable taste.
“Since you ate tenderloin and sirloin, I will give you a fresh menu to reset your palate.”
It wasn’t all about melting fat.
How could the world of beef be so rich?
Percussion!
Next menu.
It is not grilled meat.
It was the so-called yuk sashimi.
“It’s called Jebichuri. It’s a muscle attached to the thoracic vertebrae inside the beef ribs. It’s eaten grilled, but it’s actually the most delicious part when eaten raw.”
Eat it often.
You can eat it on its own or with bibimbap.
Other parts.
Expensive meat.
Let’s put it in our mouths, looking forward to what it will taste like.
‘This is yukhoe?’
It’s worth your eyes widening.
It’s not greasy, light, yet juicy.
Above all, the texture is different.
It’s chewy but doesn’t feel tough at all.
“This is really delicious too!”
“Right?”
“But why isn’t this sold in regular restaurants…”
“Haha, it’s difficult to clean. It’s not profitable because you have to remove the fascia one by one.”
A part that only butcher shop owners secretly eat.
It requires fastidious handling and freshness.
It’s selling such tasty treats.
It’s an experience you can’t get at a regular meat restaurant.
Suddenly!
The same meat tastes completely different.
It contains know-how, starting with how to use it.
“This is salchisal?”
“Yes.”
“I’ve been wasting my time eating fat! Wow…”
“The texture comes out at right angles to the muscles, but for convenience, many places do it with machines.”
Such a story.
It’s fun to listen to.
The public has no business knowing.
Chi profit… !
There are some things you have never even heard of.
I wondered if I would ever try it in my lifetime.
“This is called sweetbread. It’s a cow’s pancreas… But it’s hard to find in Korea because it can only be eaten from young calves.”
It’s a unique experience.
I think it was a good thing I came.
Especially if the taste is special.
Well!
You can feel it as soon as you put it in your mouth.
How could there be something so delicious in this world?
‘It’s crazy, it’s crazy, it’s crazy…’ …’
It seems like only the small intestines have been collected.
Chew your mouth full of that soft and savory food.
“It is the second most important food to eat before you die. The taste is guaranteed.”
“It’s so delicious!”
“I think this will be my favorite part…”
“Next is the cheek meat. This is also not sold in regular stores. It is difficult to prepare, and the edible part is very small.”
“”Oh!””
There is also the opposite.
It is made up of only flesh without any fat.
Munch!
No, tendons.
It is so resilient that it refuses to be chewed.
That’s why it tastes more tame.
‘This is fun!’
I think I know why Mr. Cheon Jong-won says that Heokheonnal is fun.
It’s too subtle to say it’s delicious.
What if I told you to eat only this?
However, as a part of a course meal, it is very satisfying.
“To finish, of course, you have to eat rice. It’s a soup made with rice. Furthermore, it’s made from the hips and sacrum of a cow, called bangol, and it’s light and not greasy, so it’ll be more comfortable on your stomach than regular soup.”
You can’t do this at a regular meat restaurant.
Even if you do, it will probably be one or two.
Gift set.
If you think of it as a full course experience that you can’t often get.
「Bae Mi-ran」
1 day ago.
＃The High End#Natural Wine
[Korean beef course meal photo collection. Jpg]
There were so many beef parts?
A place you must visit at least once in your life ㅠㅠ
「Park Min-seo」
1 day ago.
＃The High End#I want to eat your pancreas
[Sweetbread photo. Jpg]
I really ate it lol
「Choi Dahye」
1 day ago.
＃The High End#Leaved Bath
[Bangchitang photo. Jpg]
Park Bo-young ate leftover stew in the Netflix drama…
Welcome in person!
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I don’t think hundreds of thousands of won is expensive.
That’s how you accept it.
Customer reaction.
Very good.
It is natural for customers to flock in.
「Kim Lee-cheol」
1 day ago.
＃The High End#Wine
[Wine list photo. Jpg]
The wine list is great
It is rare in Korea
At this level, I don’t think you need to pay corkage, right?
└Oh, it looks like you put a lot of thought into it.
└Bordeaux is cheaper than the store…
└It’s the best ever?
└The glass is also Sidonios! I have to go here at least for the wine haha
It is also well received by the main fine dining customer base.
There is a merit to going.
A service that can only be enjoyed at the high end.
Even though the price is high, it sells like hot cakes.
Daily News− 「300,000 won per person, 1 million won for wine?! ‘Lee Chan-wook’ phenomenon that encourages overconsumption”
It was bound to lead to inevitable side effects.
* * *
Luxury.
In the past, it was an easy-to-understand and visible concept.
‘There are things like 7-cheop bansang and 12-cheop bansang.’
Just prepare a lot.
If you eat it in abundance, it is a symbol of wealth.
“The culture of overconsumption is gaining popularity among the so-called MZs. Isn’t the CEO adding fuel to the fire of overconsumption…”
This is why buffets are the best way to eat out.
I was excited just by looking at the mountain of food.
‘Not now.’
It has changed in modern times.
Even if I only eat a little, I want to eat something special.
I want to have a different experience from others.
“It’s true that the oil was poured.”
“Uh, uh… Then that means the media’s claims are correct.”
“I need to pour some oil.”
Some people view it as luxury.
That perspective is not wrong either.
‘You just shouldn’t judge it like that.’
Culture.
It can be expensive.
Sometimes the amount is exorbitant.
“You wouldn’t say that a French restaurant is a rip-off if it costs 100,000 won per meal, right? You think there’s a good reason for even 500,000 won, right? But why can’t Korean food?”
Rather, it is natural.
Rather, it is something to be proud of.
‘Because it’s a cultural life.’
It can be enjoyed at an expensive price.
Luxury and waste are clearly different concepts.
“There is Japanese Wagyu that costs hundreds of thousands of won for 100g. Korean beef costs far less than that. To call it a luxury of this level is an excessive concern.”
French culture.
It is no coincidence that its enormous influence has been spread all over the world.
‘The nobles made a lot of money.’
So much so that it disappears with the dew of the guillotine.
It’s not that the process was meaningless.
It gave birth to culture.
Korea, where frugality and frugality were virtues, has some shortcomings.
“Still, there are concerns that it is too expensive.”
“Whether it’s expensive or not is just a personal opinion, right?”
“From a general perspective, it is true that wine costs hundreds of thousands of won per person…”
“Let me give you an example. A luxury bag worth 10 million won is expensive, right? But if you sell it for 5 million won, is it cheap or expensive?”
We must develop.
It can act as such an opportunity.
‘Like Japan’s bubble economy.’
Korea’s overconsumption craze.
It is certainly true that we should be criticized.
But there are also positive effects.
The idea is to shed light on that part.
“That’s right. Hankook University Steak’s menu may look expensive. However, considering the effort and cost that went into it, it is not expensive. In fact, it is cheap.”
Food markets are producing a huge amount of agricultural products.
We are also importing.
‘It’s worth it.’
How to pull it up?
A process called sophistication must be followed.
That is what is needed.
“It’s hundreds of thousands of won, so it’s cheap?”
“The wines served at our store are not just wines. They are a kind of signature menu. We have an exclusive contract with the winery and are supplied at a low price. It is common overseas. In Korea, you will only see it at our restaurant.”
“?!”
Create high-quality images.
Build the perception that it can be expensive.
If that happens.
‘We will be able to develop premium products.’
It can be said to be an ‘investment’ for that purpose.
Raising the image through high-end liquor.
“The same goes for food. In particular, Korean beef served at middle class and above is much cheaper than the market price. This is possible because our food market also handles distribution and butchering.”
Foods eaten together.
I feel like I’m on the same level as him.
The image is pulled up in an instant.
‘Starting with Korean beef.’
Expanding.
This is the real reason why we do premium business that only costs a few pennies.
“Don’t you mean you can eat high-quality food cheaper?”
“It’s not expensive that’s expensive.”
“Wow, awesome!”
Infiltrate public awareness.
The idea is that the more money you spend, the more you gain.
‘It’ll burn for a while.’
There is enough fuel for that.
Money was supplied to society to an excessive degree.
It doesn’t end with mere fantasy
It makes it bloom in the real world.
