Chapter 484 – Chicken Is Inherently Cheap
C food.
It is also important to make it cheap and delicious.
But more than that.
‘Publicity is indispensable.’
There’s a reason you’re obsessed with marketing.
Once it explodes on social media, sales volume rises dramatically.
Even if you sell just one Choco Pie to China, it is said that it will be 1 billion?
Even in Korea, 50 million is by no means a small amount.
“Hello. I’m Lee Chan-wook, the CEO of Cheap Chicken.”
“It’s absurd.”
− It is absurd
− This senior does everything
−You seem to be doing well these days.
−You set up an investment company or not?
How to cause it.
There is nothing better than collaborating with famous YouTubers.
‘I’m sure he’ll be a bit angry.’
His influence as a YouTuber is real.
It has a high authority in the food field.
If you chew on it, the reaction will be good.
The conditions are already in place.
“How can a chicken cost 10,000 won? That’s ridiculous.”
“Is that so?”
“That’s it!”
We put forward overwhelming cost performance.
It is already becoming an issue in the public.
Why so cheap
The smarter the consumer, the more anxious they feel the price.
‘Is there anything left?’
The store owner is worried.
It looks cheap enough to look like viral marketing.
“Ordinary consumers probably don’t know why chicken is so expensive.”
“You don’t know.”
“You don’t even know anything.”
“No. It can’t be.”
−Suddenly?
−Eyes wide open
−Freaky Bom
−ㄹㅇ Raise the price while making excuses on the anniversary of the anniversary
The truth is not so.
Chicken is something you can sell cheaply if you want to.
‘It’s just not like that.’
Where to eat leftovers.
It’s really not just one or two.
We don’t know unless the company discloses it.
———————————————+
『2019 Chicken Franchise Operating Profit Rate』
1. BHQ: 30.66%
2. Ye Ye Chicken: 24.37%
3. In-laws: 15.55%
4. BBC: 10.62%
5. PepsiCana: 9.41%
6. Gochon: 8.64%
7. Baked: 5.73%
+———————————————
A rough guess is possible.
This is because you can find the operating profit margin of a company.
─Sponsored by 1,000 won from Bom I Hope!
BHQ fucking leaves it
“Omg.”
“At first glance, it seems that way.”
Not much.
Excluding some franchises, it is mediocre below 10%.
‘The average restaurant franchise is about 9%.’
It is normal that the percentage taken by the head office should be small.
If you take too much, you will be cursed.
The Korea Times− 「Magic operating profit rate of 30% by selling chicken, how is it possible?」
Fact News− 「BHQ Chicken’s 30% Operating Profit Rate, Behind the Scenes, ‘Franchise Profits’」
Like BHQ.
The head office is criticized by the public for excessive profiteering.
−ㅁㅁ 30% haha
−How much to eat…
−BHQ is a bad company
− I heard that a private equity fund over there is running it.
−Starting today, I’m going to have to bake it with Gochon.
−Baked is the best?
−BHQ and Ye Ye Chicken have problems
−I’m going to give you money.
Do you eat a lot of leftovers?
I think it’s a bad company that exploits franchisees.
“In fact, the opposite is true.”
“Omg.”
“BHQ and Ye Ye Chicken are relatively transparent about it.”
“Omg.”
It is the operating profit margin of the head office.
There are not one or two subsidiaries that have been cut off from the middle.
———————————————+
『2019 Chicken Franchise Productivity per Person』
1. Ye Ye Chicken: 230 million
2. In-laws: 200 million
3. BHQ: 150 million
4. Gochon: 8,000
5. BBC: 6 thousand
6. Pepsi Cana: 6,000
7: Baked: 4 thousand
+———————————————
Indicators that show it.
Productivity per person is how much money a person earns.
“Each franchise may have a little difference… But since they are top-tier franchises, we have no choice but to be patient. Even so, the differences are due to the people who take them from the middle.”
“Omg.”
−I don’t know about spring
−Bom who doesn’t know anything haha
−Ah~ I understand perfectly! (Didn’t understand)
−Are you saying that the one with the higher operating profit margin eats less?
It is not an industry that requires advanced technology.
It is a very simple restaurant business that sells fried chicken.
‘That means there can’t be a difference like that.’
What if there was a difference?
It should have been ruined in the first place.
Rather, the company is growing every year.
It is something that ordinary people wonder about.
Investors often see it.
It happens like eating a meal in K-Stock.
“It’s a structure that gives work to subsidiaries and makes the parent company a canned company so that it doesn’t give back to shareholders.”
“Omg.”
“A bitchy old man.”
“Omg!”
It doesn’t matter if you don’t understand anything.
Because there is a national consensus.
‘I’m just waiting for someone to throw a tinder.’
Isn’t there a problem with chicken franchises?
I want someone who can open my eyes.
Alternatives are also needed.
I want to buy chicken at a more reasonable price.
Wheein~!
A store that can do that.
Bom and I came to the main store of ‘Chicken is Originally Cheap’.
“What’s left if you sell it for 10,000 won? It would be nice to say bullshit like you’re left over, but I want to make it clear that there is actually a lot left over.”
“Omg.”
−Spring is empty
−This is bewildering haha
−The robot is frying chicken.
− No, it’s crazy. Is it true?
It’s easy to lower the price.
Even if you remove the bubble, it is possible to reach 12,000 won.
‘It’s not an issue at that level.’
King Sejong the Great.
There is no impact like this to boast of cost performance.
The prices seem to have gone back 20 years.
What makes this possible.
Wheein~!
Chi profit… !
Raw chicken in wire mesh.
Soaked in oil
Although the restraint is nothing special.
“The robot is frying chicken. This is ridiculous.”
“Is that so?”
“That’s it!”
Bom-i deserves to make a fuss.
People who see it for the first time are amazed.
‘How do robots cook?’
There is nothing that can’t be done with simple tasks.
Rather, there are parts that are better than humans.
Temperature, time, degree of oiling.
Because it can be treated uniformly.
Percussion! Percussion!
It is also great that he is good at working.
The robot arm shakes and bounces the wire mesh.
Humans can’t.
It’s tough and the oil might splatter.
‘That’s why I usually do a first round.’
Deep fried twice to make it crispy!
In fact, the meat becomes tough and loses its taste.
This process was added for the convenience of the owner.
Robots don’t have to worry about convenience.
“Would you like some freshly fried chicken?”
“I want to try it!”
“Are you crazy?”
“I’m not a jerk. Growl!”
−The spring that uncovered the ridge
−Looks like your eyes are wide open haha
−Even if it wasn’t just advertisers
−Machine fried chicken… The world has gone mad
There are no jump points.
There are many advantages to being a franchise owner.
‘Although the initial cost is a bit high.’
Economies of scale.
It can be said that it is a necessary investment to lead a new market.
Wow wow!
It’s the same as feeding the pakdaegi.
I hold the fried chicken leg in my hand.
Bite it happily.
As a mukbang YouTuber, he deserves Daesung.
“It’s delicious!”
“Is that so?”
“It’s like that. But there’s a conspiracy hidden here.”
It’s not just that he’s very picky.
Contrary to the fact that the brain cells seem to be somewhat lacking.
‘The taste cells seem to be activated.’
Cheap chicken.
It’s just a pity that it’s one point.
There is no reason why you must eat it.
That is what is needed.
If you are a Korean, there is an oil that you would have felt curious about at least once.
Chi profit… !
The sound of fried chicken.
There is something more that grabs attention and draws attention.
Sniff and sniff.
As Bom said, there are hidden things.
“This is no ordinary oil.”
“Then what is it?”
“It’s an unusual oil.”
− Hull
−The opposite of normal is not ordinary haha
−Smart Spring
-How did you get into Korea University?
That’s the part I don’t pay much attention to.
What kind of oil do you fry it with?
‘Actually, in a foreign country.’
Each franchise has its own characteristics.
One of the top 3 burgers in the US is ‘Five Guys’.
Use peanut oil
If you try the French fries, they are much more savory than other franchises.
“This is cow oil. They say that old ramen was much tastier because it was fried with this cow oil.”
“That much is common sense.”
“You know what to eat.”
“Whoops.”
Even McDonalds used beef fat.
It disappeared because of rumors that animal fat was bad.
‘So I’m curious.’
How delicious was it?
It is a franchise where you can experience it indirectly.
Chi profit… !
A thick and savory smell rises.
It has a marbling flavor when the beef is grilled.
─Gourmet Bom-i sponsored 10,000 won!
Does it taste better if you fry it in soy oil?
“It’s delicious to eat just stir-fried kimchi in pork belly oil, but beef oil is self-explanatory. Frying in animal oil is much crispier.”
“Waguwow!”
− Kimchi is good for samgyeopsal
−I really want to try beef ramen at least once
−Do you sell french fries?
−Spring is eating chicken
It sticks to the chicken.
No matter how much you brush it off, it will always remain.
‘It’s delicious.’
Same fry.
The fact that it tastes better with cow oil is inevitable unless you are vegan.
However, there are reasons not to do so.
Even now, when misunderstandings about animal oil have been resolved.
“The chicken smells like steak! The meat smell is no joke!”
“Eat slowly.”
“Tea, I can’t stand it!”
It’s a very simple story.
Expensive.
In particular, Korea is a country where cattle prices are insanely high.
‘On the other hand, there are countries that are cheaper.’
Argentina.
There are more cows than people.
Soybean oil is readily available.
Work is already well underway.
It is much easier to disguise the country of origin than meat.
“Due to transportation network problems caused by the corona, we are unable to use 100% soybean oil outside the main store, but we promise that things will normalize as soon as possible.”
“Waguwow!”
− And braised chicken
−When does the branch open in my neighborhood?
−Uji wave 〈〈 The largest black history in the ramen industry
−Make him stop eating
Chicken franchise.
There is also a way to take off the affiliated store.
Better yet, it has a great logistics network.
‘It’s like peeling and eating Argentina.’
The people of that country say that they are happy, so it will be fine.
Continue to increase imports.
The higher the price, the lower the cost ratio.
A virtuous cycle is created in which the company’s profitability increases.
“Thank you for selling the chicken cheaply.”
“Is that so?”
“That’s it!”
It dominates the pie in the chicken industry.
Although it can be said that it has prepared a foothold for it.
─Chicken Ibisayo sponsored 10,000 won!
Even if you use beef oil, there is still left over, but how much did the franchise eat left over?
“Seriously. Line up the franchise owners and ask why they raised the price of chicken. Every time they hit you, you want to pull out your hair.”
−I’m going to break the BBC
−Aren’t you bald already haha
− The remark
−Is this going to be a bit controversial?
Noise marketing is the best trigger to make an issue.
