Chapter 449 – Washing the Dishes
Trade area.
It is a commercial center where many people gather for consumption.
The better the commercial district, the more opportunities to sell goods.
And those opportunities are valued.
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『Commercial district level』
Express: Myeongdong, Jongno, Sinchon, etc.
Class A: station area, transportation hub
Class B: residential area, university area
Class C: A hard-to-reach place
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Prices vary depending on location.
It is subdivided under the name of ‘grade’.
‘Even if we set up the same franchise.’
There is a huge difference in sales between those built in Jongno and those built in residential areas.
Even 10 times the difference.
So it is more expensive
High rents and premiums are attached.
Because it is a position that is guaranteed to sell well.
“The area is classified as a B-class commercial district. No, it would be more appropriate to say it is B−. It is too far from the station, the road is narrow, and there is no parking space, so it is difficult to enter by car.”
Value of commercial real estate.
It is fundamental to thoroughly examine and grade.
There are several criteria.
The words of a real estate lawyer seem plausible at first glance.
“Alpano.”
“Yes…?”
“Thank you for your efforts and hard work for quick information worth knowing. It’s a buzzword these days.”
“Oh, I see!”
It is sophistry.
It is not determined only by the location conditions (accessibility, awareness, parking convenience).
‘I don’t have to think hard about it.’
Just one
If you do business there, the business will go well, but it will not go well.
Everything else is incidental.
It’s the same as looking at indicators when stocks.
“I understand what the lawyer said. However, considering our sales volume, it is difficult to understand the evaluation of B−. For example, there is Garosu-gil, right? Although the location is not good, the evaluation as a commercial real estate is high.”
There are times when I ignore the indicators and run.
Why?
There is no reason why.
‘Because people buy it.’
Area that I occupy.
It is true that it was a B- rank not too long ago.
Let’s Eat Alley is poor among B-grade commercial districts.
I really don’t go out unless I’m eating out.
“Garosu-gil, that’s a leap forward!”
“This is an example. A similar phenomenon has recently been observed in the commercial district of this real estate area.”
It changed when my franchise came in.
People came to
Its value as a commercial district.
‘It’s going up.’
If so, the evaluation should also be different.
It is no longer an area that can be called Class B.
“Especially, the Yucheon-gu area is called Yuridan-gil and attracts a younger customer base. If this is not taken into account, there is no reason for me to sit at the negotiating table.”
“…”
It’s actually happening.
Compared to when I bought the real estate, the right amount has gone up quite a bit.
‘The merchants can’t come in, so they’re anxious.’
Good location conditions.
A lot of people come.
Doing business nearby is good.
It was done artificially.
It is natural for real estate prices to rise.
In the beginning.
“It would be disappointing if a major company, Colde, proposed the takeover without even looking into it.
This is what Korean real estate conglomerates, including Kolde, are doing.
Occupy land in advance, develop it, then sell it.
‘Because it has a brake on it.’
It is bound to be a thorn in the eye.
I was waiting for the day when the younger side would make an offer to acquire the real estate.
Necessity, not coincidence.
It was part of the plan from the beginning.
The real problem lies next.
Squeak!
A man wearing handcuffs next to the lawyer corrects his posture.
It is he who will conduct the negotiations.
“I was just listening, but you’re talking a little harshly.”
“Because the points of agreement are mixed…”
“Even if you curse baseball, we curse. Let’s not cross the line.”
“Oh that one.”
I haven’t received a business card yet.
However, you can tell just by looking at his eyes that he is not a mean person.
‘It’s like the fact that I brought a lawyer with me from the beginning.’
Impossible for a single employee.
It means that the minimum executive level has moved.
Things turn out easier than you think.
“I am Kim Jin-woo, director of Colde Group. I went through a lawyer first, but you can talk to me from now on.”
“About the future of baseball in the middle of the day.”
“Put that aside.”
It’s not just Yucheon-gu.
They are eyeing all real estate in other areas.
Also the ability to put it into practice.
‘The question is, how much should I pay for it?’
Being a director level, it is not normal to have fine hair.
I would have done it knowing everything.
What if I don’t know?
I tried to buy it at a slightly higher price than the market price, pretending to be patronizing.
“I’ll tell you directly. The project we’re working on includes your commercial rights. Rather than changing the existing design, I’d like to take over the direction of the acquisition. I’ll give you a good price, so please yield.”
Feeling that I am not a hogu, I change my words.
No, it is the basics of trading.
“The market is a world in which both sides compete against one another!!” – Sekiguchi Shota
Like the famous Mr. Sushi King said.
It is possible to insist that the victim was bad.
‘I think so too.’
It’s such a world
Whether it’s stocks or real estate, the essence of investing is to make a profit.
“What if I don’t accept the offer?”
“As you may know…, Your franchise is located around Colde Mall. We have no choice but to take corresponding measures.”
“The corresponding action.”
It is advantageous the more capital there is.
Just like institutions eat ants in the stock market.
‘But there’s no law saying you should just be treated as the weak.’
You have to act carefully.
Purpose should not be overlooked.
And at the highest possible price.
“I’m not complaining about the deal itself. If you pay a good price, there’s no reason not to sell it.”
“I’m glad the conversation went through.”
“Because I am an investor.”
“Investor… Is it?”
Leaving profits is an occupational disease.
The stock price is not necessarily proportional to the value of the stock.
‘Depending on what kind of favor it brings.’
It can change 180 degrees.
The same thing happens with real estate.
Future value.
Although there are ways to explain the ambiguity through analysts and articles.
Booooong!
There’s nothing better than seeing it for yourself.
Real estate is easier to make visual persuasion.
Get out in the car
The Yucheon-gu area is brightly lit even at 8 p.M.
“It’s quite crowded.”
“The majority of customers are young. Trendy is one of the reasons why this commercial district is promising.”
“This is a reported fact.”
No, it’s a good time for business.
It’s because there are many places that double as a bar rather than a normal restaurant.
Squeak-!
Arrive at the destination
I didn’t expect to be able to convince him easily from the beginning.
“This is a new steak restaurant we just launched.”
“Do you want to have a meal?”
“There is an old saying that a thousand words is worth a thousand words.”
There is nothing like eating food.
The value of the restaurant is very intuitive.
With my daughter~♪
Go into the restaurant
Originally open until 11:00 p.M., But currently closed for demonstration purposes.
“Ah, CEO!”
“Thank you for your hard work. Just as I contacted you over the phone, please do a little more.”
“Yes, I was preparing!”
Sit right at the table.
Sitting face-to-face inside an empty store is like having a job interview.
‘That’s right.’
Do you want to be a regular here?
Consumers also evaluate it.
About the taste of the food, the service, and cost performance.
Businessmen are occupational diseases.
Even if I didn’t explain one by one, they would have already entered the evaluation.
“It doesn’t look like a full-fledged steak house.”
“I’m aiming for a casual feel. It’s awkward to stand out alone in this commercial area.”
“Hmm…”
It even poses sharp questions.
It is an attack to reduce the value of this restaurant.
‘Because if it’s a serious place, I don’t know if I’ll have to pay more for a cancellation fee.’
Such an eye game.
Position to defend.
But the attack is bound to be ambiguous.
What I’m interested in is real estate.
It’s not a franchise built here.
Percussion!
So it has meaning.
The waiter puts the steak on the table.
“It looks like a common steak.”
“That’s why it’s good.”
“?”
“It’s a common steak that anyone can cook.”
Korea University Steakhouse.
It is operating successfully.
The SNS reaction is also quite good.
‘And BM too.’
There is nothing more important than a business model.
Business continuity and convenience should not be overlooked.
You can open a 3-star restaurant by hiring a 3-star chef.
Only then will the balance calculation and operational efficiency be bad.
Write!
On the other hand, this steak.
It is a simple process of grilling the aged meat supplied by the head office according to the recipe.
“Excuse me. I’ve heard about Hankuk University Steak, but I’ve never actually tried it.”
“It’s too much praise.”
“I can see why this restaurant is doing well.”
However, the authentic taste comes out.
Understanding that point in one bite is rather a tense part.
‘I don’t think he’s the one who moved in with the form.’
You will be counting even now.
About the value of commercial real estate here.
Clumsy~!
Such rational thinking.
There’s nothing like a glass of alcohol to shake it up.
“I refrain from drinking alcohol while working.”
“It’s not about hospitality. This restaurant serves steak, but it’s also a place to enjoy mariage.”
“Is it Maria?”
No, it’s not like a glass of alcohol.
Inside this glass is full of impressions.
You don’t know by appearance.
When the dark purple liquid meets the Maillard flesh.
Munch!
Gulp!
The value of the synergy is not derived by simple arithmetic.