Chapter 196 – New Commercialization Strategies – 196
Episode 196.
Salon de Freya is aimed at the upper class. As such, although the percentage of sales generated per customer is high, there is no choice but to limit the increase in customers.
‘Of course. Compared to 100% of the customer group, targeting the top 1% is because the size of the customer is 1/100th.’
In fact, it is right to maintain the current strategy according to the standard of entrepreneurship.
Marketing is an expense, and it is impossible to turn all consumers into business customers.
‘It’s a world where you have to pay 4 won for a 5-second advertisement on YouTube.’
But if you think of it the other way around.
‘Exposing an ad to 10,000 people only once would cost 40,000 won, but it also means that it would cost 40,000 won even if the ad was exposed 100 times to 100 selected people.’
For this reason, startups often target consumers who respond most strongly to their business by segmenting consumers by demographic criteria such as age, region of residence, and wealth.
‘The problem is that the customer response is better than expected. If we proceed according to the current strategy, we will not be able to satisfy the expected growth trend.’
In business, the number of customers and expected sales are generally proportional.
To increase sales faster than now, you need to increase your target audience.
However, the problem is that Salon de Freya has chosen a strategy of pursuing ultra-luxury, and most of its existing customers are of the highest class.
‘If anyone accepts it as a customer, the resistance from existing customers can be severe.’
Higher people feel uncomfortable when they mix with lower ones.
So, even in the original business expansion plan, I was thinking of making sure that customers with different property sizes would not run into each other.
After opening another branch, attaching a prime title to the main store to give it a special feeling.
‘Preparation for equinox is one year at the earliest.’
How to quickly increase your customer base without holding hands for a year. What is it
‘Also. I can only think of one thing.’
I called.
-Hello. Long time no see Yunho!
“I see. Since I haven’t seen you since my last work, a month? Three weeks? That’s it, right?”
-Yes. I guess so.
“Shall we see your face once in a while?”
– I’m fine. How are you this evening? It’s just raining.
“Cole. See you later? I’ll reserve a room for you.”
-Okay~
A way for the higher up to mix with the lower ones and not get upset.
The lower ones should be celebrities.
‘Rather than being displeased, they might be tempted and happy.’
-This store is a place where a lot of celebrities go!
No matter how rich or powerful a person is, when you see a celebrity, it’s the same.
In addition, the recognition that ‘I am managed in a place where celebrities go’ can give them specialness.
‘Let’s discuss it with Young Ae first.’
I am not the only president of Salon de Freya.
Even if I proceeded as I pleased and told her later, the young lady wouldn’t be angry. I have an obligation to respect the opinion of my co-president, Young lady.
Moreover, for business-related matters, there is a high probability that it would be better to discuss with the young lady or, no, go beyond discussion and completely follow her opinion.
No matter how much I entered the business administration department at Seoeol University and learned about business, it was nothing compared to Young Ae, who had excellent business skills in the talent category.
The young lady’s reaction to my proposal was this.
“Oh, that’s a good idea. Are you meeting Mr. Cheil today?”
“Yes. What do you think, Young lady? If she objects, I’ll just drink and come.”
“No. Sounds like a good enough idea. But, uhm…”
Young lady was in trouble. It is to predict the things I suggested in terms of business.
‘Cute.’
Young lady is 12 years older than Eun-seo, but unlike Eun-seo, she is attractive for her mature beauty, but I felt cute at times like this.
Originally, she was living as a housewife and would never have been seen.
The result of my existence changing the trajectory of my life.
Perhaps because of that thought, I feel cute when I see Young lady immersed in business-related matters with interest and passion.
“Mr. Yunho. How about doing it like this?”
After thinking, the young lady opened her mouth.
“It’s not that there aren’t celebrities among our existing customers. Jeil is going there right now. In other words, the virus itself is happening.”
It means that word of mouth about our store is spreading among celebrities.
“Even if we set a new target as a celebrity, the problems we were worried about are the same, but to break through this part-“
The young lady’s explanation follows. Her admiration came when I heard her business strategy.
“In the end, the ‘obligation to look beautiful’ is a value that all celebrities, and furthermore, all entertainment agencies must shoulder.”
What I said was just a simple idea, ‘Let’s seek to increase sales by securing new customers centered on celebrities so that existing customers do not object.’
‘It was just the beginning of a thought that could hardly be called an idea.’
Even so, the picture drawn by the young lady was very large and well-organized.
This becomes It will be eaten unconditionally.
“If successful, we will be able to successfully expand our business.”
“Young lady.”
“Yeah?”
“Meeting Yeong-ae is the luckiest thing in my life.”
“…I think so.”
Again, admiration arises.
This was the young lady’s talent.
A sense of quickly finding a way to specifically monetize a certain issue. And thus the ability to increase the odds of business success.
‘The class said that the biggest reason companies fail is because they don’t have a realistic commercialization strategy.’
Anyone can come up with creative ideas. But to be successful as a business, another sense is needed.
‘Park Won-ha, you pathetic bastard.’
Why did he envy the young lady and harbor an inferiority complex?
Not to be jealous of cars for being faster than their own legs.
I giggled at such silly thoughts.
As expected, making Young Ae my woman was the best decision I made in my entire life.
***
“Chief hyung, your skin has improved a lot.”
A room bar visited on time. Hearing my words, Jeil smiled.
“Thank you. Your salon effect is really good. Isn’t it great?”
“Yes?”
It is the best that has been using Salon de Freya since the first day of its opening after receiving an annual ticket from me.
Jeil, who experienced tremendous beauty effects on his body for two months, was sincerely admiring Salon de Freya.
“What bothered me all my life got better in two months.”
Although he is a top star, he also had a trainee period where he had to live in sweat every day.
Acne scars at that time were one of the biggest concerns.
“Even if I covered it with concealer, I could see it a little, but now it’s not noticeable.”
As I listen to Jeil’s words, a smile of pride leaks out.
“I heard that you even perform the procedure yourself? I feel that your songwriting talent is not worth it, but… Output is the title of president, so I can’t say anything.”
Cheil laughed at me looking proud and drank.
-Pity/concern
-Write a song at that time…
Looking at it this far, it was not so nice inside, but.
– Passion / Will
-It would be nice if you collaborated with me on one more song.
– Shall I convince you that composing is better in terms of expected profit?
I don’t care too much because I know it’s a feeling that comes from my passion for music and the thought of giving for myself.
‘Come to think of it, is this the first time I’ve been to a bar with this hyung?’
He has opened a can of beer while working, but it seems to be the first time he comes to a bar and grabs and drinks.
Drinking party is fun Unlike Jeil, I used to feel that I could communicate well with him.
‘It definitely feels like a friend.’
In fact, after being able to read hearts through status messages, he couldn’t easily make friends.
[Titling. I draw the line that I have no intention of restraining myself from showing off.]
[Titling. Explain that it is a karma that those who are greedy for money must inevitably bear.]
Because I have a strong desire to show off, there were quite a few people who looked at my behavior and thought I was unlucky on the inside, unlike the outside, and I didn’t want to be friends with snobbish people who tried to be close to me based on what I had.
‘It’s selfish to think like this when I’m the king of snobbery.’
What is it Originally, the world is my own law.
On the other hand, Cheil treats me as a single composer because he has a strong passion for music, even though he doesn’t bow down to me in terms of looks, wealth, or social status.
‘It’s the same that they want to get close to me after seeing my ability, but the resolution is different.’
It’s not that I think that since they’re excellent composers, we should get close to each other and benefit from it.
A great composer because he is so passionate? I want to become friends and work together! It’s closer to what you think.
By the way, after thinking about this, it’s a bit prickly with my conscience to bring up business.
I feel like I’ve become a guy who borrows money out of friendship among friends.
‘It’s not like I won’t talk about it though.’
In the first place, it is also a good suggestion for Cheil and SY Enter.
I drank some alcohol and started talking.
“First hyung. Is there anyone around you who wants to be treated at our salon?”
“There’s no way. I honestly want all my kids to go to the salon. But that’s too expensive, right?”
Certainly, 15 million won for an annual ticket is a difficult amount to spend unless you are a top star.
But. To put it the other way around.
“What if it’s 5 million won instead of 15 million won?”
“Huh? That’s enough, even if it’s limited to those with high potential to debut, you can take trainees and take care of them. Why, do you give a lot of discounts to acquaintances? That’s it. It hurts my conscience so much when I get a 10 million won discount.”
“Really? Then, how about signing an MOU?”
Saying that, I smiled in contempt.
Our commercialization strategy, which I came up with and Young lady fleshed out, was just the beginning.
