Because I Live in the US 918

Chapter 918 – Meals

Topic.

It has no choice but to grow bigger.

Korean Newspaper− “Food Market supplies meals to U.S. Schools… “A splendid achievement in entering the market”

Fact News− 「K-meals are working in America! “American children obsessed with Korean food”

Daily News− “Michelle Obama expresses support for Lee Chan-wook’s ‘healthy school meals'”

There is an uproar in Korea as well.

A meal that I thought was probably normal.

〈The meals our children eat are really important, right? K-meal is becoming a hot topic in the United States, the home of fast food! 〉

It wasn’t so.

Overseas.

An unimaginable situation was unfolding.

〈Korea and the United States have different food cultures, right? How was it possible to achieve success?〉

〈In fact, American school lunches are famous for being poor.〉

〈Really? Is it America? 〉

Preconceptions.

It is the world’s greatest power.

It is not for nothing that it is called the country of heaven.

I don’t spend that money on meals at all.

A truly unbelievable sight.

〈American meals are basically fast food. As you can see just by looking at the pictures, it is in poor condition. It has also been pointed out as the cause of the high obesity rate in the United States.〉

It happened.

Pieces of bread and pieces of chicken are scattered roughly on the plate.

It is absolutely not food for a child.

Even the United States knew that fact.

〈 and…, It looks really serious.〉

〈There were efforts to improve. First Lady Michelle Obama even launched a campaign called Let’s Move! To create healthy school meals.〉

Reality.

There is no way the kids will eat it.

Even if it’s bad for your health, it’s okay if it’s delicious.

Didn’t consider the children’s thoughts.

Improvement of school meals ended in failure.

〈 However, CEO Lee Chan-wook introduced K-meal that combines taste and nutrition. It is said that he was well received by American students and signed supply contracts with numerous schools.〉

I raised it again.

While supplying Korean-style meals in the United States.

That alone is meaningful.

American students can take care of their health.

〈 The atmosphere is spreading even further as First Lady Michelle Obama also expressed support. 〉

〈 and First Lady Michelle Obama? 〉

〈K-It should be said that school meals have been recognized in the United States. 〉

It also caused a big stir locally.

As a Korean, I feel overwhelmed by the heat.

Likes: 16,974 Angry: 891

[Comments on the article]: 6,189

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Park****

If you drink a bowl of hot soup, you won’t be able to resist it haha

The charm of K-fast food is spreading to Cheonjo-guk

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Lee1****

The population of the United States alone is 300 million people

There are tens of millions of students

The fact that K-meal is working is great news!

Let’s go to the food market~

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Osh5****

They say that the reason for the high obesity rate in America is because of school meals

Since I was young, my taste buds have grown accustomed to fast food.

It seems like the spread of Korean food is necessary for America!

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Stimulates the soup.

It is treated as a hot topic.

It is treated as just that kind of story.

Buzz, buzz!

Bringing about real change within the United States.

Meals are.

“They say this is what school lunches are like these days.”

“Wow…”

“For Latte, I should have been chewing on cold, crumbly French fries!”

Everyone eats.

Or, I tried it.

I have memories in one corner of my memory.

In a bad way.

Just hearing the word ‘meal’ is enough to cause a stir.

‘Is this right? It comes out better than my lunch.’

It has become completely different.

It is worth making a deep impression on the public.

“With meals like this, I feel like I can’t wait for lunchtime.”

“Sincerely.”

“Then shall we go eat sometime?”

“”How?””

I want to try it.

I want to check it out.

It is natural to have such thoughts.

‘As long as the students can eat well, well.’

Korean food.

In recent years, its status has risen to an unrecognizable level.

There are more Michelin restaurants.

Expert evaluations also increased.

But the public.

“There are a lot of Korean restaurants these days, right? Just go to a place with a high rating.”

It’s still unfamiliar.

A minor position is not something that can be easily escaped.

It is becoming a turning point.

Meals.

Bringing popularity to Korean food.

“Is this the food in that picture?”

“Oh…, It looks much more delicious.”

“Of course. They sell it for money.

Guests.

It increases explosively.

Visiting a Korean restaurant.

『Galbitang』

『Kimchi/Kimchi』

『Gonggitbab』

The barrier to entry is easily overcome.

You begin to accept an unfamiliar food culture.

Munch!

Bone ribs are placed on top to make it look delicious.

Let’s hold it like a chicken leg and bite it.

‘Is it soft? Was it originally this soft?’

Preconceptions in your head.

Washes cleanly.

There was a reason it became a hot topic in the public.

“It’s really easy to eat. It’s not burdensome like steak.”

“Try the soup!”

“”?””

Actually, I was worried.

Americans usually eat light lunch.

I usually eat sandwiches while working.

A well-prepared table.

Slurp!

Aristocratic.

I feel burdened.

That’s the thought I had.

“Wow…”

“Wonderful!”

“I can’t believe there is such a clear yet deep soup.”

It is changing.

When I tried it for myself, it was 180 degrees different from what I imagined.

‘The kids deserve to eat well.’

A smooth yet deep soup taste.

Soft yet warm meat.

It passes through the esophagus and enters the stomach.

It cannot be fully expressed in one word, ‘delicious.’

Even if it’s the first time you feel it.

“It feels like healing, right?”

“Really!

“My body is gaining strength. I feel really healthy.”

All mankind has something in common.

It is a reaction when your body eats the food it needs.

‘Lunch like this every day… Ah, I’m jealous.’

New school meal.

I can understand why it is being done.

It is a healthy and nutritious diet.

“I think I know why Korean food is so popular. It has the comforting feeling of eating mom’s food.”

I get a positive impression.

It wasn’t just a healthy diet rich in vegetables.

Health and taste.

Catch two rabbits.

This also leads to an improvement in the image of Korean food.

“I have to come here to eat often.”

“Me too!”

“Next time, let’s try other Korean food.”

“”Are there other Korean foods?””

Popularity sprouts.

* * *

Food culture.

There is no way it can become popular for a few years.

‘It only becomes a hot topic on YouTube.’

The majority of the public does not see it.

The United States especially feels this way.

Society is conservative.

It does not change easily.

In order to penetrate that gap.

“Thanks to the cooperation of parent organizations, it is progressing smoothly. If the current trend continues, it will likely be established not only in New York but also in major states such as the house, Texas, and Pennsylvania within this year.”

There is no choice but to approach directly.

Meals are becoming a good focal point.

Collaboration with the community.

There is no force as powerful as parents

“That’s good.”

“There are also many demands… The typical example is that the school meals are too Korean-style. Since it is an American school meal, we ask that American dishes be included as well.”

“Does it seem like a reasonable request?”

“Yes, I should try it.”

Make them on your side.

Take root in American society.

If only that happens.

‘You can eat it over and over again.’

It does not change easily like fast food did.

It lasts at least 10 years.

It’s enough if you have enough time.

Changing Americans’ tastes.

“As the scale grows, and our goal is to become a franchise, we have to make good compromises. Of course, while maintaining the Korean style.”

Entering the meal service market.

It can be said to be the real purpose.

We are already seeing results.

No, it is re-evaluated.

Existing franchises originally had a good reputation.

‘Food is a business that sells images.’

What if you think your hair is delicious?

I feel it tastes better when I actually eat it.

This is why Korean food became popular.

The topic on YouTube was meaningful.

Match! Match! Mate!

Clap! Clap clap clap!

It will become more like that in the future.

Every American has probably tried it.

“I hope that happens here too.”

“It’s a Korean-style bakery, right?”

“We are promoting that as a point of differentiation.”

Health.

It is also of interest to Americans.

It is a demanding market that demands taste.

It can be met.

Creating a competitive image of Korean food.

『Not Too Sweet』

A new desert specialty store has opened.

It is a subsidiary of the company headed by Soo-hyeon.

“I tried it too, and it wasn’t too sweet, but it brought out the original taste of the ingredients well. If it combines with the improved image of Korean food, it could be a hit.”

Bakery in Korea.

The level is quite high.

In fact, it sweeps awards at world competitions.

‘More than anything, marketing sucks.’

This is the so-called Instagram feeling.

They are the best catching nation in the world.

It is also Su-hyeon’s specialty.

We took advantage of that and entered the United States.

“It would be great if that happened!”

“If the image is tarnished that much, the blow will be severe.”

“I need to take good care of it…”

“Please do me a favor.”

“Whoa.”

Food market.

I cannot manage this huge company individually.

Executives must do a good job.

About that part.

‘I did well to save one person.’

Baek Hwa-seon is doing a good job.

As a restaurant industry expert, I do not compromise.

The same goes for Sora, Hyeri, and Suhyeon.

They are active in their respective fields.

“Because I have work to do.”

I can fully concentrate on my work.

It’s time to achieve your true goal.