Chapter 861 – Cultural Marketing
Starbucks.
It is the world’s best coffee franchise.
As a result, an unusual phenomenon occurs.
─Surprisingly traditional(?) Coffee franchise strategy. Txt
Building next to a popular franchise
At first, Ediya built it next to Starbucks
Next, Mega Coffee was built next to Ediya
Recently, Compose is building next to Mega Coffee.
Having a popular store
It means that coffee is selling well
I guess I can stick a straw in with low-cost marketing
└(Frog Cone doing Oh)
└That’s why coffee franchises are concentrated in one place
└Isn’t it oversaturated now?
└It’s easier to go to a place where the commercial district has been analyzed than to analyze the commercial district haha
Competitors copy it.
A strange phenomenon unfolds where competitors give birth to competitors.
It doesn’t matter.
Starbucks regulars only drink Starbucks.
That’s the secret to making Starverse special.
Buzz!
What if that level of competitiveness is not supported?
Losing customers was a natural result.
“See, all the way to the main branch…”
“It looks like the liver is swollen.”
“This is not the time to be sarcastic!!”
Gao Feng, the chairman of Panda Express, breaks into a cold sweat.
Reports continued to be received.
But I can feel it.
It is said that it is impossible.
The decades that you have accumulated.
‘…’
I didn’t think he would be caught up so easily.
No, I didn’t even assume it.
Whiiing~
We have no choice but to face it.
Head office.
The huge, three-story-high interior is quiet and quiet.
Where did so many customers go?
There was no need to even consider causality.
“These bastards… Just like they targeted, they are only opening businesses near our branch. There will be no more doubt that they have reached the main branch.”
It was erected as if to show off.
The number of guests is significantly greater.
There is a line outside the store.
‘What on earth is so special?’
For Gao Feng, this is absurd.
It’s not for nothing that I’ve been in the restaurant industry for decades.
Fast food.
There are limits to what can be achieved with limited time and limited budget.
“You’re not saying something like that!!”
“Yes, yes…”
“No, why are we being pushed out? We have a history of thousands of years and have been rooted for decades, but at best we are at the mercy of Korean food!”
Not so
It shows a new world.
It is bringing about a big direction.
Gulp!
It’s about winning the favor of police, soldiers, etc.
You cannot be an enemy of Panda Express.
We have to think again from the beginning.
We must judge that it is the subject of serious competition.
“Well… I think the marketing that Korean food is healthy food is working. Why don’t we develop food that uses less oil?”
Such competition.
It’s not something I’ve done once or twice.
There is a reason why it has survived in the United States.
‘Is there any Chinese food that doesn’t use oil?!’
Healthier than hamburgers, hot dogs, and pizza.
The identity of Asian food is also supported.
It is completely upward compatible.
Both as a healthy food and as an image of Asian food.
“Think of marketing that will cover up Korean food!”
“That’s…”
“What else?”
“The past events are also going out of fashion. Why didn’t they hold discount events at all branches?”
There is no chance of winning in a head-on fight.
As a huge franchise, you have to press it with force.
「K.F.Z」
1 day ago.
＃Panda_Express＃Korean Food
[Panda Express, Korean food branch distribution map. Jpg]
I found something in common between branches that don’t offer discounts
That means “HANSIK” Wasn’t around
└It was a nasty revenge
└A common sight in the restaurant industry to keep competitors in check
└It’s the tyranny of a large franchise!
└I wrote this as a report and sent it to the food market 😀
The intention.
You get caught in a quick attack.
Lee Chan-wook and supporters of Korean food.
‘No, this fast?!’
A correlation was found.
Of course they will deny it, but that doesn’t end it.
“The situation has become more complicated as the history of the 6.25 incident has also come into the spotlight.”
It’s abuse of power.
It is a conspiracy to ruin competitors.
We can cover up to that point somehow.
I did it because I had enough confidence.
However, the sensitive history of 6.25.
“Quickly apply discounts to all branches!”
“I will.”
“We also express our support for one America.”
Good and evil.
It is clearly divided.
Which side is the United States on?
‘Damn it!’
It was scratched and turned into crumbs.
Lee Chan-wook’s influence was overlooked.
But you can’t give it up.
If you cancel an event, you are acknowledging it.
“But if the event spreads to all branches… We will likely have to endure a loss of at least $100 million.”
It only costs money.
It was only a promotion for a competitor.
Making oatmeal and giving it to a dog is also an oil fountain.
This is a side effect caused by a discount event without justification.
Even if I accept losing money.
‘In the end, we are the ones who are big.’
It is not just taste and location that have been accumulated over decades.
The size of the company is also very large.
Even if we have a deficit for a few years, we can survive.
There is a competition to push people out.
“Establish a special response team. Inform the board of directors that we are going into emergency management.”
“Well, that much…”
“Do it quickly!!”
“Yes!”
The strong do not survive.
The fact that those who survive are strong.
‘I will never be a loser. Until now, and in the future.’
Gao Feng has experienced it with his whole body.
The light and darkness of the capitalist system.
All you have to do is win.
Controversies can somehow be resolved later.
“We can’t gently send back those who invaded our front yard.”
Franchise industry.
It is not an easy task.
It was achieved through decades of hardships.
‘I thought you would hand it over to a brat.’
Gao Feng’s vision did not reach the wider realm.
* * *
Bleeding competition.
It is a fight in which neither the winner nor the loser can smile.
The more you sell, the more you lose.
It continues unless one side falls.
Chi profit… !
Not necessarily
There were other methods as well.
As if aiming for it.
“Is this the K-BBQ?”
“Yes, Dad!”
“I hope it was worth waiting in line for two hours…”
Korean restaurants.
Take charge of sudden peak season.
Customers are pouring in like water.
‘How delicious Korean food is.’
Emily’s family was one of them.
Emily, a high school student, is a big fan of BTS.
It was natural for me to like Korean food.
But her parents.
“Hansik was delicious too. I’m sure it will be delicious here too!”
She is a typical American.
She has preconceptions about Asian food.
There was only one exception.
He liked the Korean food franchise.
“Because my daughter is talking.”
“It’s probably worth trying at least once.”
“I think the meat is all cooked!”
That prompted her to come to a Korean restaurant.
This is a place that sells pork belly.
Snip! Snip!
The staff cuts the meat.
Even that sight is surprising to Americans.
Why?
Because I use scissors.
It is true that it is definitely efficient.
“Cutting meat with scissors…”
“Are there any hygiene problems?”
“This is normal here.”
Preconceptions.
Everyone has it.
The same goes for Westerners.
It is difficult to accept easily.
That’s what different cultures mean.
“I don’t think grilling raw meat will taste good.”
I would like to give this to my mother who keeps complaining.
Well, I mean ssam.
Mumbling!
It is not common.
It’s not the food I usually eat.
I frown instinctively.
It soon opens wide.
They make eye contact as if they are surprised.
“It’s delicious! I thought I was just eating grilled meat…”
“K-BBQ is all about the sides you eat together.”
It was something he felt too.
The harmony of vegetables, meat, and fillings is amazing.
I wanted to share that surprise.
With my loving family.
Munch!
Mumbling!
My mother likes vegetables.
Wrap it in lettuce and enjoy it healthily.
My father is satisfied with just meat.
They say it’s fun to serve with various side dishes.
“I’ll make fried rice for you.”
And performance.
It is also Emily’s favorite moment.
Rice is the main dish rather than meat.
A word that seems strange at first glance.
Chi profit… !
It is a sight that can be understood at a glance.
Stir-fry skillfully with two spatulas.
“I thought all fried rice was similar…”
“Holy moly! I’ve never had such delicious fried rice before.”
Performance is not the only thing that is good.
The taste is truly amazing.
Not only my mom, but even my dad, who is reluctant to eat rice, likes it.
It is worthwhile to serve you.
“Look. I’m glad you came, right?”
“My daughter was right.”
“I’ll come next time when there are fewer lines.”
You are satisfied with K-BBQ.
You also have a good impression of Korean food.
Furthermore, Korean culture.
It acts as an opportunity for interest to sprout.
“The scissors for cutting meat looked comfortable earlier. Is it possible for us to buy them too?”
Not all Americans are fashion conscious.
There are more people who don’t.
Unlike Korea, there is no internet in daily life.
To such ordinary people.
“Oh, you can order that online!”
“Dad liked it when they called it herring roe.”
“That too.”
It spreads.
You will naturally purchase Korean products and foods.
‘If it wasn’t for Hansik, I never would have gone. I’m glad there’s a new franchise.’
Franchise is the forefront of cultural marketing.
