Chapter 754 – Korean Food
Food culture.
There are big differences from country to country.
‘It’s not just the ingredients and recipes that are different.’
It is literally culture.
The values regarding food are different.
“From the left, fish roe pasta and herring roe toast. These are contest winners.”
This can be said to be a big advantage of Korean food.
The point is that it is localized.
Percussion!
Food is spread out on the table.
Each one of them is impressive.
It’s not ordinary pasta.
The pieces sprinkled like cheese on top.
“Oh, they used expensive fish roe.”
“The theme was cooking using eggs. A lot of unique ideas came out.”
Fish roe.
Sashimi is also the roe of the mullet, which is often eaten.
The species itself cannot be considered a high-quality fish species.
‘The egg belongs to a fairly high class.’
The price of one with eggs goes up 10 times.
It is famous for its deliciousness.
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『Mullet roe food by country』
Italy: Bottarga
Japan: Karasumi
Taiwan: Wuyiz
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It is a high-quality food ingredient.
It is used not only in Korea but also in other countries.
Slurp!
There is bound to be a difference in taste.
It is natural that the processing methods are different.
“It suits you better than bottarga, doesn’t it?”
“As expected, you know.”
“What.”
Italian bottarga is pickled with only salt.
It tastes like aged fish roe.
‘The taste of dried pollack roe.’
I eat it a lot with pasta.
Grind it with a cheese grinder and sprinkle it on top.
“It went well with aglio olio with fish roe. If it had been bottarga, it would have been boring.”
Since it was pickled with just salt, it doesn’t have much flavor.
So, more auxiliary ingredients are added.
Slurp!
Korean fish roe is made with salt, soy sauce, sesame oil, and moonbae liquor.
Especially soy sauce.
‘It gives an accent to the taste.’
They use Joseon soy sauce that has been around for decades.
It has a deep and characteristic umami flavor.
The texture is firm and has a chewy taste.
It is a food ingredient that can play a leading role.
“It would be nice to pair it with Andong Soju.”
“Andong Soju also has a salty taste, so it goes well with it!”
“And.”
“?”
Such fusion cuisine.
This is a big advantage of Korean food.
Not afraid of mixing in.
‘Because I have a strong opinion.’
Even if you go in just a little bit, you can feel its presence.
The fish roe pasta also brought out the taste of Korea well.
Seueuuch─!
That alone does not harmonize.
Cultural differences must be considered in every detail.
“After eating pasta, we wipe up the remaining sauce with bread and eat it. If we are going to serve fusion food, it would be a good idea to match this as well.”
“Ah… That kind of culture.”
Scarpetta.
It is a habit of eating soup or sauce left on the plate with bread.
‘It’s similar to eating rice with soup.’
Fusion of food culture.
If you do it clumsily, it will actually have the opposite effect.
Only the valley of uneasiness remains.
If you’re going to do it, you have to do it right.
The effort and passion for it is not easy.
“Japanese restaurants only communicate with each other. I feel like an ambassador for Japanese culture.”− Pete Wells (food critic)
Japanese food is a representative example.
They do not try to get out of their own way.
“Next are the winners in the dessert category. Ice cream waffle and Nutella hotteok.”
It is closed.
Japanese food is closed to the point that it is similar to the country of Japan.
‘I’m good at Japanese painting.’
Tonkatsu, ramen, tempura, curry, etc.
Reinterpret foreign food in Japanese style.
But it is not fusion.
A new eclipse has just been created.
Percussion!
The people of that country must accept it.
They say it’s their food.
“At first glance, it looks like ordinary waffles and hotteok.”
“Yes, the theme was the sauce to put on ready-made products.”
It was just an arrangement.
You will feel a familiar taste.
‘Because people’s tastes are conservative.’
A person who challenges new things.
Some people are called early adopters.
But it is a minority.
The vast majority want to keep doing what they have always done.
Ahh!
The waffles I always ate.
It’s just ice cream instead of whipped cream.
That’s why.
“This is a taste you can’t go wrong with. The ice cream is delicious too.”
“Korean desserts were surprisingly well received.”
It has meaning.
This level of change is acceptable.
Ahh!
Ice cream is filling every space between the waffles.
It’s truly genius.
This is the method that allows you to apply the most ice cream.
The waffle itself is also thin.
‘It’s an addictive taste.’
Ice cream waffles are also Korean food.
It’s the same case as seasoned chicken.
The scope of Korean food is not limited.
There is no reason to be tied down.
“Hotteok is true Korean food in name and reality.”
“There is something painted on it, though.”
Foreigners think that way.
All you have to do is sell it according to that standard.
Munch!
Expanding the grass.
Making more people enjoy Korean food.
“How does this taste? It seems pretty intuitive.”
“The taste of free health insurance.”
” Haha!””
That’s important.
It’s stupid to be locked in a fence.
‘Like a Japanese eclipse.’
Japanese food.
No one can deny the fact that it is an attractive food culture.
It has been quite a long time since globalization took place.
Even though skill and time supported it.
“The taste is definitely good. Aside from health and price, those are areas that can be improved upon, but we must not forget the aspect of being considerate of local people.”
It failed to become a global franchise.
There is a reason.
‘The globalization of Japanese food in the first place.’
The Japanese didn’t do it.
I don’t know what the Unification Church did.
It doesn’t work if it’s closed.
This is especially true in a country called the United States.
“GSV basically cares.”
“That’s true, but the biggest advantage of Korean food is that it’s homely.”
It is a country of diversity.
There is no way that food that does not respect diversity can be successful.
‘GSV is the same.’
Gluten-free, shellfish allergy, vegan.
We also need to be considerate of people with such unique tastes.
This is actually an important part.
There are diseases with a high incidence depending on race.
“We have to create a taste and form that people look for just like the food from their hometown. This is a task that requires the hard work of everyone here.”
What is more important than that is localization.
It will be the key to franchise success.
‘Just look at Korea.’
All foreign foods that are popular in Korea are localized.
So it was successful.
We need to develop that ‘taste’.
It’s Korean yet perfectly suited to American tastes.
“I will definitely make it!”
“Please just trust us!”
“The food market development team is always thinking about just that.”
There’s no way such a taste could fall from the sky.
Even if it were me, I couldn’t make it.
The people who create it, and the system can be built.
That’s what a company is.
* * *
News.
Korean Newspaper− 「Food Market Successful Entry into the U.S.? ‘Korean food syndrome’ brought about by Lee Chan-wook”
Fact News− 「Captain America’ Steve Rogers’ unstoppable love for Korean food」
Daily News− 「”Born by the United States and raised by Korea”… What is the ‘best K-chicken’ that even Americans fall in love with?”
It is only a matter of time before it spreads.
That’s right.
Likes: 6,974 Angry: 892
[Comments on the article]: 1,892
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Park****
I eat Chiwonssa very often haha
The soup is filling, so I have to order one!
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Lck2****
It looks like Korean chicken(?) Is popular in the US as well
From the home of Kentucky Chicken
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Kim0****
Kyoiku-san, I’m going to write shit again soon
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This is content that sells well.
It’s a familiar taste that I’ve always had.
The news is that Korea is doing well.
My heart is pounding.
Especially if a global celebrity gently scratches you.
「Steve Rogers」
1 day ago.
＃Korean food＃Budae stew
[Mr. Lee Korean food restaurant. Jpg]
Eat Budae Jjigae here
I made peace with Tony Stark
Very good because I can feel the taste of home in unfamiliar food!
After all, Americans need Spam to eat rice
└Is this soup containing spam?
└Wow Korean food! I also really like Korean food
└Budae-jjigae is food that symbolizes the friendship between America and Korea. It originates from the spam provided to Korea by the U.S. Military immediately after the Korean War.
└You ate a lot before it was frozen, right?
There is no one in the world who does not know.
If there is anyone who doesn’t know, it’s the person who was frozen.
Box office success.
It is easy to understand at a glance.
Not only is it an issue in Korea.
〔Korea Stock Gallery〕
─Are you buying from a food market? Are you selling it?
─You short-selling bastards must be shaking haha
─It is true that the food market is doing well in entering the U.S.
─A super famous person also stopped by Lee Chan-wook’s restaurant
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Stock investors are more sensitive.
Because I was already paying attention.
─A super famous person also stopped by Lee Chan-wook’s restaurant
[Steve Rogers Twitter capture. Jpg]
It is said that the Avengers team came and went
└Isn’t this going to be a bit controversial?
└Chew hojae kkkk
└Korean food is popular in America
└Hugh, the two are making up.
Food market.
Stock prices are shaking.
There are various analyzes as to the reason.
The most mainstream one is overextension.
They say it will follow the same train as Kakao.
─It is true that the food market is doing well in entering the U.S.
[Article that K Chicken ranked first. News]
Whether this is an exaggeration or not
Winning first place means that you are competitive in the United States
Korean food, the minimum average hit is spit
If you do well, it’s great
└They say Korean food is popular
└(Chimpanzee cone loud)
└ㄹㅇ It’s time for chicken
└Now, Americans are ordering Chiwonsa instead of KFC. …
Not so.
It can be recovered.
No, it might be a hit.
Public opinion deserves to gain more and more strength.
Investor sentiment is also changing.
‘…’
Securities companies’ fire is on fire.
