Chapter 753 – Korean Food
Business.
There are times when it has more merit than stocks.
‘Like now.’
The stock market is not good.
The economy is creaking everywhere.
Politics is also unstable.
Even though the worst situation called war broke out.
“All the restaurants my brother opened were doing well. I went there with my friends, and the kids all loved it.”
Even in such a situation, people must eat.
That is consumption.
‘I have to eat and survive.’
It is literally.
Even in a recession, the restaurant industry secures steady demand.
“Do you have a friend? Buzy?”
“Why do I have friends?”
“No, you’re Buji’s friend.”
Sometimes it is more than that.
The real economy and the stock market are different.
‘The timing is also pretty good.’
Endemic.
With the end of the coronavirus, people are coming out onto the streets.
Consumption is on fire.
And the public wants something new.
“The business seems to be going well. Even as a Korean, I can see that the quality is high. I never thought I would eat such delicious pork belly in a foreign country.”
We are responding to that demand.
Korean food.
It has definitely become a trend.
It’s the same as Taiwanese castella, omakase, and malatang being popular in Korea.
There is a trend in the United States as well.
“What do you know about taste?”
“I know.”
“If you mix it with Firedak Mara Cheese Rosé, it’s just so good it’s to die for.”
“Why don’t you farm?”
That is Korean food.
The Korean Wave is also having a great impact on the restaurant industry.
‘It’s an opportunity.’
Demand is going crazy.
I was anxious to buy it.
A huge country called the United States.
Market size.
It’s truly enormous.
We need to give up the idea of comparing ourselves with Korea.
—————————–±
『Restaurant Franchise Market Capitalization Ranking』
McDonald’s: $188.9 billion
Starbucks: $89.1 billion
Chipotle: $45.7 billion
Yum China: $35.9 billion
Brand International: $27.3 billion
±——————————————–
There are many companies boasting a market capitalization of tens or hundreds of trillions just in the food business.
“Everyone works on Wall Street.”
“Is it a view?”
“So, there was talk from an investment perspective, but people had doubts about aggressive business expansion.”
Although they are global companies, most of their sales are made in the United States.
It’s a decent market.
‘The United States is not a major consumer country for no reason.’
I spend money like crazy.
There is a reason why companies are obsessed with exporting to the United States.
The meaning.
It should not be viewed simply.
Consumption in the United States.
“I don’t know right now, but if the recession and high interest rates continue, consumption will decline. Is that okay?”
It is a pillar that supports the economy.
It is a country where 78% of GDP is provided by services.
‘Because it is not an export-oriented country like Korea.’
What if consumption dies?
The country called America will also die.
In a word, an economic recession is coming.
My grandpa won’t leave that tail behind.
This is because re-election is at stake.
“I will do anything.”
“No, seriously.”
“The United States is that kind of country.”
They are the most sensitive in the world to a decline in consumption.
Politicians.
‘It’s okay until the presidential election.’
The amount of money saved during the coronavirus period is astronomical.
Consumption will not decline.
Rather, it should be viewed as an opportunity.
American consumption.
It is the only boom in the world.
Shake!
In terms of stocks, it’s the beginning of horse-fuck beekeeping sex.
Not only are the market conditions good.
“Wow…”
“It is only used in the eastern part. There are separate warehouses in the southern and western parts.”
“It looks like there really are a lot of branches.”
Business is also doing well.
There are mountains of goods piled up in the warehouse of the U.S. Branch.
It’s enough for Sora to open his mouth wide.
You have to see the scale with your eyes.
‘Because what touches me is humans.’
Predict it.
I envision it in my head.
This is the mindset that a businessman must have.
“Do you know what is most important for a franchise to be successful?”
“Well, wouldn’t it be best to use fresh ingredients?”
“Making all food frozen and full of MSG.”
“…”
Enterprise.
The scale is enormous.
In a word, you can think of it as a giant moving.
‘Imagine managing a giant food warehouse.’
What if I have too much?
It rots.
You cannot eat it by the expiration date.
However, if you provide too little, the giant will starve.
So the important thing is ‘freezing.’
“You said your motto is authentic Korean food? I was impressed when I heard that.”
“Everything you ate was frozen.”
“Is this true?”
“It’s a true story.”
It was frozen solid.
The expiration date increases dramatically, and the taste maintains homeostasis.
Shake!
Inside the warehouse.
A forklift is stacking boxes high in the sky.
Every single one of them.
‘It’s frozen food.’
It is a commonly referred to meal kit.
The same taste comes out no matter who cooks it and under what circumstances.
“It’s a scam.”
“Have you ever been interested in the food preparation process of a franchise?”
“Normally… There is none.”
“That’s it.”
All you need is taste.
It doesn’t matter whether it’s frozen or covered in MSG.
‘It’s rather difficult.’
The taste of a franchise.
If you look it up on YouTube, you can find all the secrets to making it.
〔YouTube〕
「※Gochon officials are prohibited from viewing※ Red source synchronization rate is guaranteed at 99%👍」 − Views 250,000 · 1 month ago
「If I see this, I can’t buy yuptteok;; “I’ll teach you how to make it the same” − 200,000 views · 1 month ago
「How to make a crunchy and amazing rice hot dog! “The real taste” − Views 120,000 · 1 week ago
There is no secret.
What is the secret to making a dog or a conch?
“Do you know why there are no franchises following the recipe even though it is known?”
“Copyright or something…”
“Since when did our country protect copyright so well?”
“I guess so.”
That’s what the gpublicsays.
Because we make it without paying attention to the cost ratio.
‘Companies are different.’
It is impossible to reproduce at the same price.
If you save costs, you can achieve backward compatibility.
So it becomes ‘competitiveness.’
Latecomers cannot follow suit.
“Even if absolute taste comes back , andwe make the same recipe, we will never be able to match the unit price of this mass production.”
This is especially true with mass production.
The unit price can be further reduced.
『Mr.L LeeKimchi Stew』
『Mr.L LeeSoybean Paste Stew』
『Food Market Frozen Pork Belly』
That taste.
What if it becomes the industry standard?
It is difficult for latecomers to catch up.
‘That’s what Warren Buffett emphasizes so much.’
An economic moat is being built.
This is the secret to maintaining a franchise for 1,000,000 years.
Nothing special?
I think I can make it too?
There is no competition in terms of price and distribution.
“No matter what the culture is, it is ultimately a business. You can never succeed without a realistic perspective.”
“I was a little confused because the gap was big.”
The reason why all of this is possible.
This is because there is a foundation called the food market.
‘Production, development, distribution.’
Process it all at once.
It has established itself as a large food company capable of doing so.
If it has business potential, you can push it.
I am the one who pulls the trigger.
“I hope it goes well. If Korean food becomes mainstream in America.”
“It’s not if it goes well.”
“?”
“It’s about making it work.”
I faithfully carry out the goals I set.
It suggests direction.
‘How well do you know Americans’ tastes?’
I haven’t lived in America for a day or two.
I have been working in the restaurant business to the point of boredom.
That big data.
I remember it in my head.
Korean food is a food culture optimized for that.
* * *
Taste.
It’s not just about being unique, unusual, and Instagrammable.
“First, please give me a shrimp cocktail as an appetizer. One per person.”
“Dad, this is a Korean restaurant!”
“So what?”
It must suit the tastes of local people.
Familiar tastes must also be provided.
Percussion!
Americans.
When I come to a steakhouse, I order shrimp cocktail first.
It’s ingrained in you.
Such American tastes.
“There is…”
“It’s as special as a shrimp cocktail.”
“I guess the sauce was made with red pepper paste.”
“What is red pepper paste?”
There is a menu that will satisfy you.
Even to ordinary people who are not Korean Wave fans.
‘Umm, this must be the taste of Korea.’
It touches me.
I don’t know if it’s Korean, but I know it’s a foreign taste.
We also put effort into localization.
It is also well received when dining out with families.
“I’ve had pork belly in Korea.”
“You have experience in Korean food.”
“I can’t forget the fish sauce in the little metal bowl. They don’t have that here, do they?”
“Ah, I guess you’re talking about salted seafood. This is a menu being tested. Would you like to try it?”
“Of course!”
The fan base is also growing thicker.
Source.
This is a very important part for Americans.
Percussion!
It is the same position as kimchi.
You can’t eat a meal without your favorite sauce.
“Are there three things?”
“Starting from the left, it’s herring roe, salted seed, and mellow roe sauce. There are a lot of sauces like this in Korea. If there’s an impressive sauce, please try it all and tell me.”
It targets the tastes of Americans.
There are many unique sauces.
‘This is a little fishy… Oh! This has a good texture and is just right.’
The more unusual it is, the better.
America is a country of individuality.
All you have to do is satisfy yourself.
“I’m a pickled seed!”
“I also pickle the seeds.”
“It’s really delicious when you boil it and eat it.”
“I’m addicted to this ssamjang.”
It cannot be replaced.
You can only taste it here.
It becomes a charm that people keep coming back for.
Korean restaurant.
Expands at a rapid pace.
We are expanding our business with favorable reviews from locals.
“I thought Asian cuisine was unique, but I like Korean cuisine because it’s homely.”
“It’s our franchise concept.”
“Now that I think about it, I heard what the franchise CEO said on the air…”
It is at the center.
It can’t be a hot topic.
Various issues appear on the air.
Stories related to Korean food are also often mentioned.
Promotion happens naturally.
〈In fact, meat is nothing more than an appetizer for fried rice.〉
Korean food culture is taking root throughout the United States.
