Chapter 749 – Korean Wave
Food.
There are many reasons why it is popular.
It’s just because it’s just that.
‘No, just.’
They said it was a trend.
They said it was delicious.
That alone is enough to make it popular.
“Korean food is creating a sensational trend. Mr. Lee, you are at the center of that trend.”
But settling down is a completely different story.
Just the case of Korea.
‘There are many things that have disappeared without even mice or birds knowing.’
Honeycomb ice cream, giant castella, schneeballen, cheese back ribs, etc.
It dominated an era.
Even now, if you look hard enough, you can find it.
The reason to look for it and eat it is just gone.
“Because I’m Korean.”
“Oh, my question wasn’t detailed.”
“It doesn’t matter.”
That’s just the way it is.
Once I satisfy my craving, I don’t feel like eating more.
‘That taste is important.’
This is a constant debate in the confectionery industry.
Every year, new trendy products come out.
But what if time passes?
Only shrimp crackers, chocolate pies, and corn cones remain.
“Well then, this match is…, It’s my victory for surviving「」− Hisoka Moro
Just like Hisoka’s famous quote.
It is not the strong who survive, but those who survive are strong.
“Why is Korean food becoming so popular? Especially for chicken, there are several franchises in the USA as well.”
This also applies to the world of food.
Rather than having a unique taste and complex flavor.
‘Simple is best.’
Comfortable taste.
A taste that makes you want to keep eating it.
A taste that you won’t have to worry about any time you eat it.
Food that takes root is like that.
Korean food satisfies those requirements.
“Have you ever tried veal?”
“It’s a calf, right?”
“Some people may like the flavor of meat from a large enough cow, but I also like the fresh scent and soft texture of calf.”
“Gulp!”
Chicken is a representative example.
It is no coincidence that chicken has become the god of chicken in Korea.
‘Because the chicken is young.’
Young chickens have no special taste.
Soft meat and juiciness are everything.
So, we focus on the batter.
Even the skin is made crispy.
“The same goes for chicken. Korean chicken is made from young chickens, so the meat is soft. It is also served with crispy batter and sweet and spicy Korean sauce, making it the best chicken.”
Also focus on the source.
Starting with seasoned chicken, various flavors emerged.
‘That’s why it’s delicious no matter who eats it.’
The flesh is soft.
The skin is crispy.
The sauce is also provocative.
Very intuitively delicious.
This is why it was able to become a national food.
Daily News− 「Kyoiku-san “Korean chicken is small and tasteless… “Don’t trust your sense of taste”
There are people who do not know the taste.
When eating chicken, you are looking for something that tastes like meat.
“There is such a secret to Korean chicken?”
“Koreans are a people who are crazy about texture. They are crazy about food that is crispy on the outside and moist on the inside. In Korean, it is called ‘outside and inside’.”
“Geoppasochok!”
In the first place, the essence of chicken is fried.
As the saying goes, shoes become delicious when fried.
‘You don’t eat it for the taste of the ingredients.’
What if the ingredients stick out too much?
Rather, it becomes a hindrance.
Young chickens are optimized for chicken.
The fact that K-chicken is delicious is literal.
Anyone who tastes it once will know.
If you want to eat really juicy Korean chicken, make sure they use Korean chicken. The true charm of Korean chicken can be revealed only when you use Korean chicken.”
Such pleasant experiences create continuity.
It becomes a food I seek out and eat without even realizing it.
‘That.’
Hold it in your hand.
The reason we achieved economies of scale was to become competitive.
Anyone can fry Korean chicken.
Korean chicken just can’t do that.
Only a food market is possible.
This is because food ingredients are imported in large quantities.
“If I eat at Mr. Lee’s restaurant, I don’t have to worry about that, right?”
“Of course. We always use only the best ingredients.”
“Is there any other Korean food you can recommend?”
And a little marketing.
In the United States, young chickens are quite an unusual food ingredient.
‘Just like we feel the calf is special.’
I understand even if the price is higher.
Rather, I find it so fascinating that I find it and eat it.
Percussion!
That’s what food is.
It is both food and an experience.
“American food is like that, British food is like that… No, British food isn’t like that, but there are delicious foods in each country. It’s the same in Korea. Still, if I had to pick one, it would be soul food.”
Get to know the culture of that country.
Enjoy the same food as the people of that country.
Korean Wave.
This is the influence created by the globalizing Korean culture.
“Is this the soul food? Of Korea?”
“Yes.”
“Actually, I’ve seen it on Netflix too!”
It’s not just chicken.
Interest in authentic Korean food grows.
It’s a great business opportunity.
If I even promote it.
“It’s called gukbap. It’s a dish made by mixing rice in soup. Because it’s simple and quick to eat, it has become Korea’s soul food.”
United States.
It is only a matter of time before Korean food takes root in the world’s top consumer country.
‘Like MrBeast.’
Take advantage of awareness.
Businesses run by famous people attract attention.
That alone is not enough
In order to maximize the promotional effect.
“Rice in this Soup?”
“Yes.”
“I really want to see it! How should I roll it and eat it?”
“You can do it like the two old men, Powell and Biden, do.”
“…”
” Haha!””
A little MSG is also added.
* * *
Noise marketing.
〔Reddit − Korea〕
─It’s a fun expression to say what’s on the outside
─How to eat ‘gukbap’ makes Americans cheer
─I’m willing to buy Lee Chan-wook’s franchise
─Lee Chan-wook opens a Korean food franchise in the U.S.
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The effect is bound to be direct.
Lee Chan-wook’s presence.
─Lee Chan-wook opens a Korean food franchise in the U.S.
[CNN News article. News]
Lee Chan-wook, CEO of Food Market, a large Korean food company, took on the challenge of the U.S. Market.
It was decided to open a Korean food franchise.
Chan-wook Lee registered Mr. Lee, the title by which he is called in the United States, as a brand name.
└(Little Cone says Oh!)
└That Mystery Restaurant belonged to Mr. Lee!
└You can trust Lee Chan-wook
└I support him
It’s not just stock investors.
It is also known to the public.
Ukraine-Russia War.
A major case that the whole world is paying attention to.
─I’m willing to buy Lee Chan-wook’s franchise
He has a friendship with Zelensky
Provided $2 billion in aid to Ukraine
That alone is worth the money
└The friendship between the two is truly wonderful
└The food is delicious too
└There are more reasons to eat Korean food
└If you order from Mr. Lee, you are also supporting Ukraine
It became the center.
It heated up SNS with over 100 million likes.
The aftermath.
As time passed, it became faint.
However, it was successful in imprinting it.
I view Lee Chan-wook positively.
It is an important selection criterion for Americans.
Fondant!
Social activities are.
Anyone who wants to change society for the better.
─How to eat ‘gukbap’ makes Americans cheer
[Video of Lee Chan-wook making soup. Avi]
“Make it like Powell and Biden.”
Lee Chan-wook likened the method of mixing rice into soup to that of a politician.
└(KEKW Ajae Cone)
└I didn’t know what it meant, but I found out
└Are you saying we should roast Biden?
└I will definitely eat soup and rice
I support you.
I am willing to pay.
There is such a culture.
「Peyton」
1 day ago.
#Gukbap #Lee Chan-wook #Biden
In Korea, there is a good culture of trashing politicians. D
「Monkey D Lucy」
1 day ago.
＃Gukbap
[Photo of soup ordered. Jpg]
Is it okay to throw Biden and Powell in here?
「Jocob」
1 day ago.
＃Gukbap#Biden#Price
[Gukbap rolled photo. Jpg]
It’s like Biden!
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Dissatisfaction with politicians.
It has to exist in any country.
It stimulates it.
Make it trendy.
It’s not easy though.
“Did you put Biden in it?”
“Not yet.”
“I’m Powell. You damn high interest rate bastard!”
What if I succeed?
It creates a ripple effect that goes beyond any common buzzword.
‘Oh, it’s delicious.’
Jessica is ordering and eating Korean food with her friends.
Everyone is a fan of the Korean Wave.
I also heard the news.
Lee Chan-wook.
About the bombshell he made.
Fondant!
Make rice into soup.
It is said that know-how is to drink heavily like a politician.
“This is somehow fun.”
“Me too!”
“Powell and Biden should know this feeling too!”
Prices are rising.
High-paying jobs are decreasing.
I can’t help but be angry.
Such politicians.
It also exists in Korea.
Relieve through diet.
‘This is the reason why soup and rice appear so often in Korean dramas!’
Just like the main characters in dramas and movies.
I am doing the same thing as them.
I can’t help but feel deeply moved.
Learn about Korea, the country you love so much.
“But isn’t chicken an American food? I believe it was introduced during the Korean War.”
“Ignorant guy.”
“There was chicken in Korea even before the founding of the United States!”
The process.
There is also one side effect.
What is fandom?
‘Asians have been frying chicken for thousands of years. It’s arrogant to teach them how to do better!’
It’s a longing.
It is a kind of idolization.
It has an ideology that is close to worship.
I cannot tolerate being criticized.
We advocate by any means necessary.
“The soy sauce and vinegar-flavored Korean fried chicken recipe originated 700 years ago during the Joseon Dynasty. Study up!”
“It is a clear fact recorded in Subakdo.”
“Umm…, It’s a country with a deep history.”
Korean free lawyers are created.
