Chapter 748 – Korean Wave
Ghost Kitchen.
This is something we often experience in Korea as well.
‘It’s always there when you order it for delivery.’
It’s definitely a different restaurant.
But somehow the taste is similar!
It’s not my fault.
It was actually made at the same restaurant.
〈Uber Eats Order〉
〈Order DoorDash! 〉
〈Grubhub order!!〉
The inside of the restaurant is noisy.
Delivery app notifications ring constantly.
“Business seems to be going well.”
“Yes, CEO! Rather, I’m worried because I’m too busy. Hehe.”
Orders keep coming.
It is the clearest evidence that business is going well.
Manager’s report.
It is true without any exaggeration.
It’s going according to plan.
‘I guess so.’
No one can predict whether one or two restaurants will do well.
It’s like stocks.
No matter how promising the stock is, what the fuck?
There are many cases where things don’t work out as expected.
“We haven’t done any special promotion, but orders are pouring in. There are some places that are doing well and some that are not… But overall, the response is good.”
The story changes when you construct a portfolio.
You can stably increase your odds.
‘I filled it with things that could be possible.’
That is the ‘ghost kitchen’.
In Korea, it is called a shared kitchen.
Chi profit… !
Sigh!
Large kitchen.
The employees are busy cooking food.
There are more than one type.
Starting with chicken, pancakes, tteokbokki, hot dogs, etc.
“Two bibimbap, one kimchi fried rice, and one galbitang!”
“Ah, yes…”
They even make Korean food.
Even for a restaurant with a large menu, it is excessive.
‘If it were Cheon Jong-won, he would never leave it alone.’
Punos Maryeoda.
It is not strange to do finger snaps three times in a row.
“I guess it’s a flaw that the workers are too busy. Hehe.”
“There will be sufficient support from headquarters.”
“Thank you, CEO!”
My operating method is different.
Latecomer.
You cannot win with traditional methods.
‘It’s possible with a ghost kitchen.’
Numerous restaurants.
Open stores at once.
The effect of reducing fixed costs is significant.
The cost of food ingredients also decreases.
This is because a large amount is imported at once.
“Stores are operating successfully not only here in New York, but also in Massachusetts, Pennsylvania, the house, and Ohio. No special problems have been reported yet.”
Baek Hwa-seon also came on a business trip.
Expanding overseas is not an easy task.
‘Especially in the United States.’
It’s different from Japan.
There is a 180 degree difference in basic culture.
It is difficult to specify the customer base.
Real estate analysis is also lacking.
Such adverse conditions.
“How on earth should we advance into the U.S… I was at a loss even after running the simulation, but there was a way.”
“Every country has its own method.”
Break through from the front.
Ghost Kitchen will be at the forefront of expansion into the United States.
‘Because it’s the fastest way to increase stores.’
It is literally a ‘ghost’.
It is a store that only offers delivery and pickup without a sign.
That specificity.
Easy for store expansion.
It can be increased by hundreds or even thousands.
“I looked into it and found that it was a method of starting a business that was created after Corona. I thought it had been a long time since I worked in the industry, but it seems there is no end to learning.”
There is actually an example.
YouTuber with 200 million subscribers.
The case of MrBeast is a representative example.
BBC− 「How did MrBeast Burger achieve $100 million in sales?」
CNN− “MrBeast’s Beast Burger is set to become the next McDonald’s”
Created your own franchise.
That in itself is not unusual.
Why?
It is also common in Korea.
This is a restaurant run by a celebrity.
‘What matters is scale.’
300 stores were opened from the beginning.
And we achieved 1,700 in just two years.
There are less than 1,300 Mom’s Touch and Corderia.
It is incredibly fast growth.
“There are just as many side effects.”
“Ah… I guess that’s inevitable. At first, I wondered if it could be maintained.”
Of course, there are not only advantages.
Store expansion at such a reckless pace.
‘You can’t manage the store.’
Is it different from what I saw on the internet?
Our store has no taste?
Customer complaints are piling up.
─200 million YouTuber Mr. Beast’s current status ㄷㄷ
[Article suing Beast Burger. News]
I sued my own franchise
It seems like the company that runs it did a terrible job of managing it
└No responsibility?
Author− I guess I just lent my name
└I don’t usually go to places like that haha
└Trust and fertilize what celebrities sell
It’s bound to explode whether it’s late or early.
This is what the castle on the sand says.
“I think it will be possible if we put all our efforts into it. It won’t be easy, but… That’s why I came all the way to the United States.”
Complement.
Make your ghost kitchen more systematic and professional.
‘Well, it will work out somehow.’
It already has tremendous track record.
It is not the food market of the past.
Korean branches.
Branches in Japan.
It is a conglomerate in name and reality that operates many companies.
“If we assume a manual for each branch and introduce semi-cooked food for complex menus, they will somehow take shape.”
“Please give me more details.”
“What’s more problematic is…”
He is a trustworthy person.
He is much more knowledgeable about the restaurant industry than I am.
‘It’s all about the world.’
I cook food well.
Good at business.
That alone is not enough.
What if that’s enough?
There is no way not to be greedy for the sweet market of overseas expansion.
“In order to run a large store, you need many employees. And that’s at a level that can adapt to such a diversified kitchen.”
It is realistically difficult.
It’s completely different from looking for a chef in Korea.
‘In America, Korean chefs in each region.’
Conditions are always attached.
No matter how you save it, it is not the end.
Lack of ability.
It can cause trouble.
We will follow in the footsteps of Beast Burger.
“It’s difficult, here in America.”
“It certainly is.”
“We need to replenish manpower as quickly as possible.”
“Yes! I’ve already done the work.”
It is possible.
A country where talented people rot.
A country where educational attainment is common.
‘There are countries like that in the world.’
Professional manpower is imported.
* * *
It is bound to become a hot topic.
Todog, talk!
Employment.
This is a concern for all young people.
You can only function as a human being if you have a job.
“Park Chun-soo!”
“Ah, why again~?”
“Your mom told me to look for a job!”
It just doesn’t work out the way you want it to.
27-year-old Park Chun-soo also tried his best.
‘I’m not doing it because I don’t want to work.’
No.
I can’t do it.
It’s hard to find a job.
It’s not a matter of whether you have ability or not.
Companies are not hiring.
“I graduated from college, served in the military, and take care of my own business.”
“It’s because you don’t know how to do it!”
“Ah, squeak!!”
No matter how you find it, you get paid well.
It is not an acceptable job.
‘Does the Job Korea rating of 1 point make sense?’
Graduated from university.
The ability is sufficient.
I don’t think of myself as lacking.
That alone is not enough.
To get a job in this country called Korea.
“Mom, you’re a human too, huh? I trusted you this time!”
I don’t know that.
I don’t know.
They just keep asking why I can’t do it.
Chunsu’s insides are burning.
When I just wanted to escape reality.
〔Friend〕
“Hey, did you see it?”
−What the fuck are you?
“There’s a food market recruitment announcement!”
“The kids in the department are going crazy right now”
Kakao Talk is coming.
Recruitment notice.
When a good job comes along, we share it.
‘If it’s a good job, will you share it?’
Competition is fierce.
Working conditions are poor.
There are various defects.
If it was really honey water, they ate it among themselves.
Of course I thought so.
“Going to America to work?”
「Oh ㄷㄷ」
“I think Food Market is expanding stores in the United States. “We are recruiting employees to work there.”
“A food market is trustworthy”
「Conditions are good」
The salary is enormous.
The reward is also sweet.
The number of employees is sufficient.
Gulp!
Above all, America.
There is no jobseeker who is not interested in the American Dream.
‘You can escape from Hell Joseon?’
The opportunity has come.
I want to catch it if I can.
But there is a realistic wall.
Good jobs have high requirements.
Although it is common sense in Korea.
—————————–±
『Employment Immigration for Professional Workers』
1. Bachelor’s degree
2. More than 2 years of experience as a chef
3. Education and certification demonstrating the ability to work as a chef in the United States
±——————————————–
Not so.
As long as you meet the immigration requirements, you will not be disadvantaged in the interview.
‘I just need to get that right?’
It is basic as a culinary arts graduate.
He has experience and certification as a chef.
“It’s a problem that I have to go all the way to America.”
“They say they provide lodging and meals… 」
「It seems like it will be a bit difficult to adapt」
“No matter how much you pay, it’s still a bit difficult to get a job abroad, isn’t it?”
The group chat room is buzzing.
A grand debate ensues over whether to do it or not.
‘I have to do it. I have to do this no matter what.’
Employment.
Escape from Korea.
You can catch two rabbits at once.
Get a job with the US.
Settled in the United States.
I will seize this opportunity.
“Food market?”
“They say they work in America…”
“If you wait a few years, you can even get a green card!”
Such a person.
It overflows all over the country.
Immigrating to the United States is not easy.
You must get a job at an American company.
The threshold for any other method is too high.
It is possible if you work at a food market.
The legal escape gate from Hell Joseon opens.
