Chapter 702 – Overconsumption
Fashion.
There is no need for any special reason.
Just knowing that others are doing it is enough.
Buzz, buzz!
But what if there is a reason?
The desire to consume is burning and overflowing.
“This is a high-end restaurant that costs over 100,000 won per person. The 8,000-won set menu right next door is quiet… But this high-end restaurant is crowded!”
It deserves media attention.
There is a perception that luxury is a bad thing.
More than anything, it becomes newsworthy.
In front of the restaurant.
The sight of countless people standing in line.
“Are you lining up to get a 100,000 won meal?”
“Yes!”
“It’s not a small amount… But is there any reason to eat a 100,000 won meal when you can eat 12 bowls of soup right next door?”
It is incomprehensible to most people.
It makes absolutely no sense.
Is the money rotting?
Ah, tsk tsk! It’s perfect to see the evil while walking.
“It’s the cheapest place in the country?”
“100,000 won is a lot of money…”
“This is only middleweight!”
Consumers just have different thoughts.
Although 100,000 won is expensive.
‘I don’t know what.’
‘Is it wise consumption?’
‘You should eat natural wine♡’
Relative evaluation.
Rather, I feel like I bought it cheaply.
It is a good food ingredient.
It is a good wine.
It is worth buying.
「The beauty of meat -The Middle-」
「Sushi Omakase -The Middle-」
「Korean Omakase -The Middle-」
Various franchises in the food market.
Reborn in the form of fine dining.
It can give rise to likes and dislikes.
Because it was originally a cheap store.
“Some say 100,000 won is expensive, while others say it’s cheap. Chef, do you think this price is appropriate?”
“It’s quite cheap.”
“Oh, really?”
“If I had opened a store as a sole proprietor, I would not have been able to charge prices like this~. Thanks to the food market that supplies raw materials at innovative prices…”
It is keeping its identity well.
It was true that they were selling it cheaply.
Bakridamae.
Actively utilizes the fraudulent distribution networks of large corporations.
Korean Newspaper− “It’s 300,000 won per person, but it’s cheap? ‘Lee Chan-wook’s guts for a reason”
Fact News− 「Food Market Omakase reservations sold out… “The more you go, the more you get”
Say it out loud.
The CEO is leaking information.
Popularity is exploding.
It is a factor that inevitably attracts people.
Percussion!
Especially the high end.
High-end food.
I wonder if I should try it once in my life.
We provide it at a reasonable price.
It is worth going if you make up your mind.
“Isn’t it pork belly?”
“It’s not just pork belly.”
“Then what kind of pork belly is it?”
“Wow, I’m looking forward to it!”
“It’s well-cut pork belly.”
“”…””
An experience you wouldn’t normally have.
I realize what a waste of money is.
It shows right before your eyes.
Why is this pork belly different from regular pork belly?
“The pork belly you normally eat is probably cut against the grain. Machines can only cut it that way. But this good pork belly…”
It’s something I haven’t even paid attention to.
The same meat also depends on how it is used.
Suddenly!
Taste may vary.
Let’s add a detailed explanation.
“Do you like things with or without bones?”
“Of course it doesn’t exist…”
“It was delicious because I read what was there.”
“Actually, the part that is missing is closer to the hind leg, so the taste is disappointing, but the part that is present is closer to the ribs, so it tastes a little better.”
“”Oh~!””
Interest rises.
It’s about hearing why this food is delicious.
Chi profit… !
Expectation.
I think it looks delicious.
I am even convinced that it must be delicious.
“This is a pork belly of pork belly made by removing all the parts that are unsatisfactory, removing the bones, and removing all the fatty parts to extract only the most delicious parts. Enjoy the change in taste by adding salted herring roe instead of salt.”
There is such an effect.
The chef speaks with confidence, but it’s hard to feel that it’s not delicious.
Munch!
It’s actually delicious too.
They only eat expensive parts of expensive meat.
“It’s crazy! It’s chewy and juicy.”
“How can this marbling be pork?”
“It’s a good thing you came. Right~?”
Such an experience.
It is done at all omakase restaurants in the food market.
Focusing.
So that consumers have a good experience.
“It’s striped flounder. It’s also famous as the most expensive fish in Korea.”
“”Oh!””
Induce.
Include elements that you can brag about and explain to others.
Well!
Taste.
To be honest, I don’t know.
It goes without saying that not everyone is a gourmet.
But one thing is certain.
It is a special experience that you cannot normally experience.
『Menu』
〈Yangju〉
Johnnie Walker Excelsior- 100
Ballantine’s 30-Year-Old Cask Edition – 60
The Macallan 18-Year-Old Sherry Oak – 50
〈Wine/White〉
Coche Dury, Meursault – 120
Maison Leroy, Meursault 1er cru ‘Les Perriers’ -180
Domaine Habnot, Chablis 1er cru ‘Monte de Tonner’ – 60
．
．
．
Even alcohol.
Even people who haven’t thought much about the taste of alcohol.
“I heard the alcohol here is that cheap?”
“This is cheap…?”
“It’s much cheaper than drinking it anywhere else! It’s free! Furthermore, it’s free!”
I drink it.
I think I should drink it.
Such atmosphere and pricing policy.
“That’s right. No matter what you order, it’s a price you won’t regret, and it will make today’s experience even more special.”
“Oh!”
“Shall I order a bottle?”
“Hundreds of thousands of won per bottle…?”
Drives consumption.
A craze for overconsumption is spreading in Korea.
* * *
Consumption.
It is also true that there is such a thing as ‘wise consumption.’
‘But in the end, it doesn’t change.’
Even if you buy a 1 million won bill for 700,000 won, the fact that you spent 700,000 won does not change.
It only causes side effects.
It is appropriate to say that one’s sense of money is paralyzed.
“It’s spring.”
“Is that so?”
“That’s it.”
“You’ve become more adult.”
“He is an adult himself. Hehe.”
Like Bom’s head.
Still has a small head.
‘That’s possible.’
It’s been a while since we met.
Although there was still less blood on my head.
“You know how to drink.”
“Knowing how to enjoy music.”
“Is that so?”
“That’s it.”
−Oh
−Spring is a time to enjoy the arts
−KEKW
−You watched the Netflix historical drama…
I have grown a little.
She has reached the age where she can blossom as a woman.
‘It’s really as cool as ever.’
He is that kind of child.
She is also doing well as an exclusive model for the food market.
Percussion!
Premium store.
This is why we came together.
It is the high end of grasslands.
“Do you like sushi?”
“Hehe, I can’t eat it because I don’t have it.”
“I don’t know why a wealthy major shareholder would cosplay like a commoner.”
“Kwaeeek!”
We operate hundreds of stores across the country.
If you consume that much quantity.
‘Because the negotiating power in the distribution market is enormous.’
Good ingredients.
It can be supplied at a low price.
It can be a competitive advantage for the store.
Giggle~
What it lacks in luxury is made up for by alcohol.
Sake is filled into a small glass.
“Eating sushi.”
“Hap!”
“If you soak a little bit of sake, the grains of rice dissolve in your mouth, and you can taste a sense of unity.”
−Oh, it sounds delicious
−Sense of unity
−Sake and sushi can’t be delicious
−Beep! The president hates it
Loyal Shinjjippaki has been banned from chatting once.
It is a traditional combination.
Literally, Japanese sake goes well with Japanese food.
The concept is pairing.
It can be commonly found around here.
“Just like we drink chicken with beer, green onion pancakes, and makgeolli, they exist in foreign countries as well. On the other hand, it’s fun to match food and alcohol from completely different countries…”
It becomes sophisticated.
Finding the right combination is part of the fun of eating.
『Jacques Sellos, Initial Blanc de Blanc Brut』
I order champagne.
This is Jacques Sellos’ cheapest entry-level line.
─Bom’s Foot Washer donated 50,000 won!
How much does this cost… ?
“It’s entry-level, so it’ll cost about 600,000 won. It’s quite cheap at our store.”
“Wow.”
−Is it cheap?
−Entry is 600,000 won…
−A plate of facts) Spring is the standard
−Ah, spring is cheap for the big shareholder haha
This is a producer that pays attention to ripening.
It has characteristic delicate bubbles, sherry, and honey aroma.
Gulp!
It goes well with aged sea bream.
The chewy texture penetrates the space.
“The savory and savory taste of sea bream on its own is definitely good, but when you pair it with the right champagne like this, it becomes easier to feel its potential.”
“Wagu!”
The freshness and minerality of champagne also stand out.
It’s much easier to eat.
Pairing.
This is the correct way to drink and eat food.
Culture must take root in Korea as well.
“Champagne and sushi are delicious too, right?”
“It’s delicious!”
“This can be said to be the mariage of international marriage.”
−Oh
−Wow~ You express it with emotion
−I want to try champagne and sushi!
−Daddy is here
Loyal Shinji has been forced out!
It is considered important by gastronomy media with a Western perspective, such as Michelin.
There is nothing wrong with meeting the conditions.
‘Even in the market.’
I envy you.
I want to follow.
It spreads like a virus through SNS.
The aftermath.
It is said that there is no choice but to exist.
People’s consumer sentiment is on fire.
“It’s really hard for me because of my brother. It’s so hard that I’m dying.”
“It was your choice not to sell, right?”
“I was really crazy back then…”
“Is that so?”
“Actually, I didn’t have any thoughts.”
It promotes it.
Broadcasting.
Starting with Bom’s YouTube, also on public airwaves.
‘Because it’s lighting.’
This will never happen if we live individually.
There is no reason to overspend.
It is inevitable because it is a community.
Other people do it, my friend does it, and I can’t help but do it.
Consumer sentiment is on fire.
That anticipation.
The place where you can melt is the stock market.
