Chapter 699 – Fantasy
Luxury.
It is not an easy task.
People who have tried meat tend to eat it well.
『Jeon_Su_Hyeon』
Posts 1,083 Followers 1.418 million Follows 901
「Photo in front of Hankook University Steakhouse」
「Photo of drinking natural wine」
「Photo of eating steak」
The person who tried it.
This is why the influence of influencers is bound to be enormous.
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Mi-ran Han 1,200,000 likes per day
Steak and wine are a fantastic combination~
You get along so well with your sister ♡♡♡
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Go Hye-rim 7.1 thousand likes per day
Wow, there is natural wine too…
I don’t think it would be a waste of even 100,000 won for that kind of wine!!
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Pyo Nam-gyu 5.7 thousand likes per day
It’s a flagship line from a famous producer
It’s cheaper than buying it at the store, right?
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I envy you.
I want to follow.
I want to feel that sense of superiority.
Buzz, buzz!
Korea University Steak.
This is why it is crowded with so many customers.
Pour oil on it.
Restaurants that are becoming a hot topic on social media.
〈 Everyone, Hankook University steak is said to be hot again on social media! So I came once~.〉
It is the daily bread of YouTubers.
You can enjoy the number of views.
Really?
Isn’t it viral?
It is to put an end to the controversy.
『Morik Ludzmannsburg Alte Raven Blaufrankish』
A wine with a plausible name is produced.
I barely know how to make wine.
〈 I searched and found that this wine costs over 100,000 won even overseas! 100,000 won seems like a good price~.〉
I understand.
Price.
Even the public can recognize it at a glance.
Gulp!
Even the taste.
Just saying it’s delicious or expensive doesn’t make sense.
〈 Moreover, they say this is a natural wine! I always suffer from a hangover the next day when I drink wine, but I think I can drink more of this~.〉
Organic.
The meaning of those three letters is similar in any food.
It’s good for your body.
It is healthy food.
There is a perception that it is worth paying a high price.
〈This is a high-quality wine that received 96 points from Robert Parker. It is not a wine that can be enjoyed in the 100,000 won range in Korea.〉
〈 This is delicious. I don’t know anything about wine, but it looks delicious! 〉
〈A short shower soaks Mother Nature. I am a traveler wandering in a damp forest.〉
Despite its high price, it is well received.
Not only for general YouTubers, but also for wine YouTubers.
「Ryu Mirae」
1 day ago.
＃Hankook University Steak ＃Natural Wine
[Hankook University Steak Photo. Jpg]
Seems like the reviews here are good these days?
「Baek Young-shin」
1 day ago.
＃Hankook University Steak ＃Natural Wine
[Photo of table with steak and wine. Jpg]
A place where you can enjoy steak and natural wine at a reasonable price
「Song Ga-young」
1 day ago.
＃Hankook University Steak ＃Natural Wine
[Wine bottle photo. Jpg]
These days, I don’t like to drink anything that isn’t 100% organic natural wine~
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It is natural that it spreads to the public as well.
Favorite reviews from celebrities.
It is enough to be a standard for judgment.
「Hong Min-seo」
1 day ago.
＃Hankook University Steak #Buldak Steak
[Buldak Steak Photo. Jpg]
This is seriously delicious haha
Why is it called Buldak Steak? I tried it, but there was sauce inside!!
└You didn’t pour the sauce on it, you put it inside? Awesome
└This is really delicious! You must try it!!
└I like Buldak…
└There are also cheese steaks haha
It is also topical.
The reason ordinary people go to restaurants is not to eat delicious food.
It’s to show off.
This menu is perfect for attracting attention on social media.
「Song Deok-su」
1 day ago.
＃Hankook University Steak
Looks like Korea University’s steak quality has gone up again
Very good reviews among YouTubers
└The new menu is awesome haha
└I heard natural wine is delicious
└The wine there was actually good. It’s because there are few types
└I should go there too…
Rising interest.
More and more customers.
Restores brand value.
It creates a natural virtuous cycle.
Korea University Steakhouse is under the spotlight again.
「Nam Dong-geon」
1 day ago.
＃Hankook University Steak #Lee Chan-wook
[Article about the reacquisition of the Hankook University brand. News]
Lee Chan-wook sold it to Kolde
I wonder if they are taking over and operating it again
Maybe it’s not a coincidence that the reviews are getting better?
└I was devastated after asking about it. LOL
└They made it known that they were cutting costs and got scolded for it.
└There was someone who didn’t know this
└Lee Chan-wook is trustworthy
It becomes known in the process.
Sale of business.
It is a somewhat heavy topic for the public.
Burning with issues.
Lee Chan-wook’s restaurant franchise is attracting attention.
* * *
Cost-effectiveness.
Psychological satisfaction compared to price plays an important role.
‘Luxury in Korea.’
It hasn’t settled in yet.
It is true that there is a perception that it is a waste of money.
How to make people spend money?
We need to create a reason for that.
Giggle~
It can be said to be such work.
Similar things are perceived differently.
“Is this also organic wine?”
“No.”
“Then what kind of wine is it?”
“Burgundy Grand Cru.”
Wine.
It is extremely difficult.
I don’t understand why it’s expensive.
‘You have to explain that.’
Actually, it’s not a big deal.
In the end, foreign countries are also places where people live.
『Machand Tas, Corton Grand Cru 2015』
How about in Korean terms?
This is a 2015 wine from Andong Kim’s family, first-class farmland in Waryong-myeon.
“When you say that, it seems like there’s something missing…”
“That’s why it’s difficult to explain.”
There are many reasons why wine is expensive.
Fields, producers, vintages, etc. Are complexly intertwined.
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『Sommelier-style explanation』
This wine is a Grand Cru from well-drained calcareous soil.
It is a miraculous Great Vintage that comes out once every 10 years.
This is my first cuvée pressed.
The ripening temperature was raised to highlight the fruit aroma.
It produced a Burgundy-style soft tannin.
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There is no way I can understand it.
I have an instinctive suspicion that they are betraying me.
“You won’t understand what the difference is between ordinary wine and that wine.”
“Really.”
“Good thing I chose natural wine.”
In contrast, natural wine.
It is a marketing element that is easily felt by the public.
‘Something like that.’
Suhyeon determines.
I am more sensitive than anyone else to fads, trends, and public reactions.
It is the realm of sensation, not calculation
No matter how much you do the same thing.
“I guess what was originally sold wasn’t organic, so it didn’t sell.”
“No.”
“?”
“This is actually organic too.”
Mainly sold Argentine wine.
This is because it could be imported cheaply.
In fact, it is equally an organic wine.
No, Argentine wines are usually like that.
“Is organic farming common?”
“Not really. It takes a lot of effort to grow grapes without any chemical fertilizers.”
“But why?”
“It’s just like Argentina.”
It is the land of the Gaesagi period.
The natural environment fundamentally blocks the reproduction of pests.
Even the phylloxera wave was avoided.
This is a country where grapes are automatically copied every year.
‘It’s really fun to think about living like a beggar in such a shabby land.’
Cheap and good.
Excellent cost-effectiveness.
Luxury goods alone are not enough.
Rather, it sells well because it is expensive.
The standard is ‘cost-effectiveness’.
“We need to promote this as an organic wine now.”
“Wow, fraud.”
“Call it marketing.”
“Compared to steak, it’s more conscientious.”
Consumers are satisfied.
It makes you think it’s worth spending money on.
‘Actually, it’s poor quality meat.’
Korea University Steak.
It is based on aged meat.
This is a way to enhance the flavor of meat.
There is one more thing.
You can simply but surely enhance the taste of meat.
Joowoouk~!
Plastic meat.
It is low-quality meat used in yakiniku eaten in Japan.
“It’s not used often in Korea because there’s a feeling of resistance.”
“You’re using it.”
‘Because you said it was okay.”
Connect the fat and lean meat.
In addition, other plastic meat techniques exist.
‘Injection.’
Put it in without attaching it.
There is liquid inside the iron syringe.
Joowoouk~!
What if you put it in meat?
Fat that wasn’t there before is created in the blink of an eye.
There is less resistance than plastic meat.
Nevertheless, there are still prejudices.
“It’s a bit weird to say that it contains fat, but I thought cheese and buldak sauce would be fun.”
“That perspective is important.”
Rather, it sublimates it into an advantage.
The most interesting steak I’ve ever seen in my life is completed.
Chi profit… !
Contains fire chicken sauce.
It is not on the surface, but is soaked into the meat itself.
‘This is actually delicious.’
The same goes for commercial sauces.
It is a liquid full of all kinds of MSG.
It melts into the meat.
The savory and spicy flavors are all in perfect harmony.
“I was worried that I might fly.”
“You don’t really care? I just think it’s fun.”
It is a taste that cannot be tasteless.
Koreans are bound to like it.
‘Kids these days have something called sensitivity.’
Cheese!
Buldak!
I am very excited.
If you spray too much, you’ll die.
It is working.
The fact that it is injection meat is not even considered.
“The idea is to market yourself with something that will appeal to kids these days. Take advantage of your strengths.”
If it is a competitive product, I know it very well.
How to make it and where to source the ingredients.
‘Luxury goods cannot be just that.’
Marketing is needed.
It’s obvious to Soohyun, who spends all day browsing Instagram.
People’s psychology.
How to get interested and open your wallet.
“I can do whatever I want?”
“As long as you have confidence.”
“Then there is something I definitely want to have…”
It makes consumers spend money.
