Chapter 646 – Korean Food
Food.
Korean Newspaper−「Look-alike ‘food entertainment show’… Is it boring or fresh?”
Fact News− 「’Food’ entertainment, there’s always a new reason even in similar formats”
It is the most necessary thing to live.
It is also a daily topic of conversation.
Have you eaten?
What should I eat?
This is a story that comes up at least once a day.
Percussion!
Therefore, it is bound to become a hot topic.
There are also food entertainment shows that I have seen a hundred times.
−It’s red
−The color is amazing?
−I just boiled kimchi stew haha
−My mouth is watering
−Foreigners can’t eat that…
−Eliminated again
−Spicy 〈〈 This is why globalization doesn’t work
−It looks delicious
Just changing your perspective a little can be refreshing.
Interest comes back to life.
Contest.
The topic is the globalization of Korean food.
It has to suit foreign tastes.
What is this?
I submitted a kimchi stew that looks spicy just by looking at it.
〈It’s kimchi stew? 〉
〈On the outside, it doesn’t look much different from regular kimchi stew…〉
〈You will know when you try it.〉
The judges are perplexed.
Viewers’ admiration is also exploding.
Such foods.
I suffered the pain of being eliminated.
I thought this kimchi stew would be like that too.
Jjook!
Take a bite with a spoon.
The skeptical expression becomes filled with surprise.
〈 Oh, it’s not spicy at all? 〉
〈It’s sour rather than spicy.〉
〈 By Korean standards, it’s not spicy at all. It’s less spicy than Jinsoon.〉
−Jinsoon is a bit;;
−Jinsoon Out!
−How can it be that red and not spicy?
−Did I get some pigment?
It looks familiar.
When I tried it, its neutral charm dominated my taste buds.
The feeling I wanted.
One judge has a serious look on his face.
He runs a Korean restaurant in the United States.
〈 Tomatoes are included. And he used Chaesoo.〉
〈Yes, that’s right!〉
〈This is a dish that shows off your understanding of Western food.〉
Globalization of Korean food.
I am in a position to know better than anyone else.
And how to flavor it.
I went through trial and error.
There are also overlapping concerns that the participants may have had.
〈I think you need to explain what a number is? 〉
〈Ah, as the Chinese characters say, it is water for boiling vegetables, and it is commonly used in Western food, just like beef bone in Korean food.〉
〈On the other hand, foreign foods imported into Korea are sometimes replaced with beef bones. The same goes for the recently popular malatang.〉
−Oh
−This is my first time knowing that beef bones are included in malatang ㄷㄷ
−I wanted something like this!
−The soup is red because it uses tomatoes
How can foreigners like it?
The first is to create a ‘familiar taste.’
〈Tomatoes and vegetables are a familiar taste to Americans, so it is good to reduce resistance to kimchi stew. Actually, I tried this a lot in the beginning…〉
Chef of a Korean restaurant.
Make complex facial expressions.
That is definitely the right answer.
At the same time, it was also the wrong path.
The identity of ‘Korean food’ can be lost.
〈Aren’t you doing it anymore?〉
〈Americans actually like and look forward to Korean food. Originally, the direction was to exclude spicy flavors in fine dining, but recently attempts have been made little by little.〉
〈That might be something I can learn from.〉
−Is it just a good attempt?
−That person is a famous fine dining chef
−The level of conversation is poor
−Well, there’s no way an expert wouldn’t know…
The process has passed.
This is the Korean community’s efforts over several decades.
Next generation.
We must take the step established by our predecessors and leap into mainstream culture.
〈 But that’s the story of the customers who come to fine dining. I think this is an essential point to consider when thinking about popularization. It’s been a while since I’ve been thinking about old times. I hope I can help you too.〉
A sign of passing is displayed.
It is confirmed that other judges agree.
“The passing necklace hung around her neck”
12th participant.
Boram Jeong’s idea was accepted.
Even current chefs are admitting it.
It is impossible for there to be differences of opinion.
〈Thank you. Thank you…〉
The camera is focused.
It was a situation that made her shed tears.
−And
−I can see you worked hard ㄹㅇ
−Don’t cry! Don’t cry! Don’t cry! Don’t cry! Don’t cry! Don’t cry!
−Chefs know better
−I really hope it goes well
−Is it now being exported to the US?
−You still look like a college student, but you’re amazing…
−Unu, as if I had been hit somewhere
Loyal Shinji has been forced out!
Viewers see things differently.
It feels like I just watched a coming-of-age drama.
The beauty of audition programs.
It is also a factor that makes broadcasts a success.
〈Congratulations to the information participants. However, as the chef just said, passing is not the end, but a new beginning. We look forward to continued cooperation in improving our products.〉
It’s more complicated than that.
Topic.
The globalization of Korean food is extremely difficult.
That’s why I feel more challenged.
Viewers also have something to enjoy.
〈How about making vegan kimchi stew while using the vegetable stock? 〉
〈 That’s good too. In foreign countries, Korean food has a strong image as a healthy food, so they are willing to make vegan products their main focus.〉
−Korean food is healthy food?
−Kimchi Evande without meat kkkk
−Korean food is the best when it comes to vegetarian food
−So, can I buy food market stocks?
Elements that attract interest.
This is especially true because the subject of the contest is Lee Chan-wook.
There is money.
Has the power to act.
I have faith that the results will also be good.
〈It’s delicious.〉
〈It’s worth eating.〉
〈Life in this world is hard.〉
〈The fish is very meaty.〉
It’s just fun.
Special judge Bom’s actions also attract attention.
〈Judge Bom, please also say something.〉
〈You can still eat more.〉
−I came here to eat haha
−Where am I and who am I
−It’s spring…
−Grow up to be kind
It plays a great role as a mascot.
Responsible for the popularity of broadcasting.
『Bom TV』 Subscribers 10.2 million
「(ENG SUB) I tried it. Bom went to exercise influence as a major shareholder haha” − Views 1.89 million · 1 hour ago
Actually.
Famous YouTuber.
It had the influence of a decent broadcasting station.
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Bompsi Roll 1 hour ago 乃 11,000
The people judging are famous people…
Monster chefs who won Michelin awards for Korean food in the U.S.
Of course, spring is also famous
└──────────
│Spring Punch 1 hour ago 乃 1,000
│Bom is also an eating monster
└───────────
│Connetine 1 hour ago 乃 26
│Ah, awareness wins haha
└───────────
│Charles Kim 1 hour ago 乃 505
│I hope localization is successful without losing the individuality of Korean food!
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It wasn’t even a matter of time before it became a hot topic.
Reactions pour in.
It is also worth it.
The globalization of Korean food is an important issue.
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William_white 1 hour ago 乃 108
Korean cuisine and recipes are greatly underrated in the food world
We need to let more people know about their existence!
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Frances＿any 1 hour ago 乃 211
It is a misconception that Korean food is all about KBBQ
There are few cultures that make vegetables as creatively and deliciously as Korea.
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Mossyrock78 1 hour ago 乃 89
This petite girl has a net worth of over $100 million, and she is called a walking businesswoman in Korea
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Overseas fans are also interested.
She is also the person who made ‘Mukbang’ popular.
Mukbang.
It is now a global phenomenon.
Korean food also naturally became known.
I want to try it.
I wonder what it tastes like.
Things that have been built up explode.
* * *
Passion.
No matter how much money or ability you have, you cannot have it.
‘The human brain.’
Efficiency improves when you do something you like.
It is also proven by brain science.
Buy it with money.
That is what proper investment and M&A are.
“I tried stir-frying kimchi, garlic, and green onions in soybean oil. I also added cabbage to give it a borscht-like feel and enrich the ingredients.”
Information.
This is the guy who gave me a slap on the ear at Daedongje.
Although I didn’t actually hit him.
‘I must have felt like I was beaten.’
He is an illiterate person.
There is no professionalism.
It is being sold as just an idea.
It was thought that way.
My pride as a chef is stimulated.
“It’s definitely spicier than before. It has a Korean-style feel.”
“Yes…”
“But it’s nice that the androgynous charm remains the same, isn’t it?”
“Thank you!”
It’s a bit like a seizure button.
Because the era is the era.
‘Because you can find recipes on the Internet.’
Chef’s identity.
I feel like I am being denied.
It’s worth it.
So I gave it a go.
It made me realize that the world is wide.
“I agree with the direction. Unlike Korea, there is no culture of eating soup, so Americans perceive it as a stew. If there are so many vegetables and even tofu, it feels like a nabe, so I think it will get a good response.”
I entered such a world.
To make one dish.
‘I do all kinds of things.’
There are no borders.
Mix together Russian borscht, Japanese nabe, etc.
It is not an easy task.
Even the slightest mistake in fine-tuning can shake your identity.
“But I think there’s too much cabbage.”
“I reduced the number of tomatoes that much.”
“It’s vegan kimchi without salted fish, so it’s not that repulsive. Let’s add a little more garlic.”
A very small difference determines box office success.
It is a risk that businessmen cannot help but dislike.
‘Because they do it for you.’
Extreme inefficiency.
Ironically, rationality and productivity are born.
It is investing in that possibility.
The seeds have already taken root.
