Chapter 513 – Public Opinion War
It is bound to be a lonely fight.
〈How is the price of chicken determined? One chicken costs 4,160 won, processing cost is 1,000 won, and logistics cost is another 2,000 to 3,000 won~.〉
BBC Chicken.
Nakdong River became a duck egg.
Unlike other franchises who chose to live their own lives.
〈The boss has his own reasons.〉
〈Of course…〉
〈Could you explain that part more to consumers? 〉
It’s either death or destruction.
Sales of Hwangol, a signature menu item, are decreasing day by day.
—————————–±
『BBC Chicken Hwangol Sales』
[Roughly speaking, it keeps falling. Jpg]
±——————————————–
There is no need to consider the reason.
Chiwonsa’s fried food is taking over the market.
Should I try it at least once?
It is not such a temporary phenomenon.
Loyal customers do not return.
〈Go to Dul Mart once! It would cost 7,000 to 8,000 won per chicken…, And even cook it there. In addition, we insist on using only extra virgin olive oil and fresh raw materials for the health of our customers…〉
You have to turn your mind back.
This is something that was attempted once in the past and was successful.
Health.
Well-being.
People tend to want to eat something that is good for their health if the price is similar.
〈Ah, you are using olive oil for frying, right? 〉
〈 That’s right… It means paying 3,500 won more per chicken, but we have to pay it for the health of our customers.〉
This is why I appeared on the broadcast myself.
Resolve viewers’ misunderstandings and set BBC Chicken straight.
‘I specialize in dealing with dogs and pigs.’
Profit and loss account.
That’s what that abominable guy did.
He is confident that he will do much better.
〈 These days, low-priced chicken fried with unhealthy animal oil is being sold for the sole reason that it is cheap…, As a chicken expert, this is something that concerns me. It is better to buy chicken from a brand you can trust as it goes into your mouth and into the mouths of your family. 〉
It tastes savory when fried with beef fat.
Just smelling it makes my saliva flow.
Old-fashioned ramen is still talked about not for nothing.
But it’s so in the past.
‘How bad is the image of animal oil?’
It reminds me of oil like pork belly scraps.
It’s delicious, but isn’t it healthy?
Stimulate that part.
It makes consumers anxious and unable to purchase.
〔Chicken Gallery〕
─Healthy chicken turned out to be a mess
─Summary of conclusions from cooking YouTubers. Txt
─It’s not extra virgin olive oil in the first place
─Jonggye Yoon is still pushing olive oil haha
．
．
．
Fear marketing.
It is a method that works very well.
I thought it would have reminded Hwangol of his health.
─Jonggye Yoon is still pushing olive oil haha
[Photo of the BBC chairman talking on air. Jpg]
BBC Olive oil is healthy because it is vegetable oil
Chiwonsa beef fat is not good because it is animal oil
I was seriously talking about this haha
└At that level, it almost seems like the realm of self-hypnosis
└I had nothing to watch, so I changed the channel and was surprised to see a familiar face
└Bald head
└This baby can’t be washed even with Nego King
The level of consumers has risen.
That doesn’t just mean that your taste buds have become more picky.
Is it really healthy?
Is it perfect?
I have knowledge that can be considered seriously.
─It’s not extra virgin olive oil in the first place
[BBC Chicken Olive Oil Manufacturing Method. Txt]
According to BBC Chicken’s explanation, it is refined olive oil
What is the difference?
Extra virgin olive oil is fresh fruit juice
Refined olive oil can be thought of as something like Del Monte orange juice.
└Does Del Monte look like a dick?
└It means that it has been processed once
└Olive oil Hosoin
└Expensive marketing while using ordinary oil
Authenticity or not.
I don’t believe what they say on TV.
This is the era where that is possible.
There are even people who check on your behalf.
〈 They say olive oil is healthy, and beef fat is cheap… This is almost the same level of sophistry that margarine is a healthy food and butter is cheap, right? 〉
I heard that it was healthy chicken fried with − and olive oil, so I believed it
−You mean cow fat is better?
−You can understand it at once!
−It is a fraud on the public
YouTubers also bite the bullet.
It is a perfect material for video production.
‘If you criticize him, you’ll get views.’
BBC Chicken.
The image is not very good.
In particular, the president is the most obnoxious person.
I was very excited to raise the price of chicken.
Such karma did not accumulate in one or two days.
〈It is true that vegetable oil is a healthy oil, but when cooked at high temperatures, it becomes rancid and causes inflammation in our bodies. The claims made by BBC Chicken make no nutritional sense.〉
I even criticize it with emotions.
YouTubers with expertise are actively stepping forward.
BBC’s claim.
It is destroyed very easily.
It was a foregone conclusion that public opinion would tilt.
─Summary of conclusions from cooking YouTubers. Txt
[BBC Chicken Advertisement. Jpg]
Mom! Please spend just 2,000 won more for my health!
Mom: No chicken for your health
└This is it
└ Stay healthy while eating chicken ㅇㅈㄹㅋㅋㅋㅋㅋㅋㅋ
└No matter what you fry it with, chicken is chicken, so just eat something cheap and delicious
└Eat whatever you give, you bastard haha
The conclusion is the same both scientifically and emotionally.
A laughingstock for consumers.
There is no good response.
No, it’s like bugging a beehive.
I was already sharpening my knife.
─Healthy chicken turned out to be a mess
[Photo showing fried black pieces. Jpg]
Review of my local BBC branch
It’s full of sarcasm that it’s not yellow olives, but yellow olives. LOL
└It looks like the oil lasts for a really long time
└The taste started from the color of the chicken
└Wow
└Are you putting your health at risk by doing this? Haha, I guess I’ll get cancer if I eat it
It’s like they gave me a good excuse.
Chew, tear, taste and enjoy, turning BBC Chicken’s image into a rag.
‘…’
Aftermath of the broadcast.
It was different from what I had imagined.
Rather, only headwinds are blowing.
Meanwhile, BBC Hwangol’s market share continues to plummet.
You have to do something.
〈No, we really hope that consumers will clear up any misunderstandings. We just made a mistake at some point.〉
We are in no position to choose between hot and cold rice.
Appears on TV and even on YouTubers.
‘I, the king of chicken, suffered this humiliation…’ …’
It is humiliating for Yoon Jong-gye.
It is a body that boasts of being the number one chicken franchise in Korea.
I want to repay my feelings and overturn it.
Consumers and store owners are grouped together and ganged up on.
〈Because there are so many stores. Mistakes can occur in one or two places.〉
〈Yes, that’s right… However, this is something that we will never tolerate at our headquarters level, and if you report it, we will take sharp action.〉
It can’t be done.
I tried to explain with a smile on my face, but with my pride down.
−Branch management is also the responsibility of the head office.
−My tongue is long
−If you get involved with the BBC now, you’re in hell!
−How much did you receive?
−I just need to lower the price, but I’m just thinking of selling it at a high price haha
−Chiwonssa! Chiwonssa! Chiwonssa! Chiwonssa! Chiwonssa! Chiwonssa!
−Pull out your hair and show your sincerity
−It was too much money to refuse!
Public opinion war.
There is no meaning in the words spoken one after another.
What matters is who benefits you.
It has already been concluded as ‘evil’.
Everything Yoon Jong-gye said sounded nothing but an excuse.
* * *
Restaurant industry.
Expanding your territory is realistically difficult.
‘Studded stones.’
They are never willing to give up their vested rights.
Definitely defend it.
We created a system that can do that.
It forms a cartel that does not collapse easily.
“Yes, Chairman, of course. I already tried to contact you.”
Very hard.
It is difficult to delve into it because each party takes care of each other’s interests.
〈 I’m sad~ I haven’t heard from you lately. 〉
“I was so busy. But thanks to the chairman, I was able to finish it somehow.”
The starting point.
The first button has been sewn.
Chairman Kang Moo-yeol receives a call.
‘A place called Dulmat.’
The influence on the distribution industry is enormous.
When it comes to large supermarkets, the standard is usually Dul Mart.
The presence or absence of such support plays a big role.
I was able to establish myself in the market without being abused.
〈Business seems to be very prosperous these days. The securities firm is doing well, and the delivery app is doing well, so it’s worth being busy.〉
That’s how you grow in size.
Several events led to rapid expansion by absorbing the market.
‘I received help in the process as well.’
Food ingredients.
Opening a supply route is also a task.
This is because the cartels are intertwined.
It would have been difficult without Dulmart’s fresh food distribution network.
It will always be needed in the future.
〈 I can’t do business because of the coronavirus, and sales are decreasing due to untact…〉
“I was already trying to contact you because of that.”
〈Huh? 〉
It is also a connection to the Ohseong family.
It is easier to set aside some work.
‘You have to make them think of you as an ally.’
Friendship alone has its limits.
The economic world is a place where interests are thoroughly intertwined.
That interest.
It is possible to create it.
If you strive to grow the same company.
〈Listed?! 〉
“That’s right. The listing of the parent company, Food Market, has been in preparation for some time, but Baewonsa has recently grown rapidly and has been brought forward.”
Companies that go public increase the number of shares through paid-in capital increase.
It is a form of selling it to investors.
‘You can sell it to a company.’
Print a little more.
I plan to recommend owning about 15% of Dulmart stock.
If that happens.
〈 I looked into it too, but the view was good. 〉
“The market evaluation will definitely be good because I am also involved.”
〈Haha! That kind of confidence is good.〉
It is interpreted as a friendly stake.
It means taking my side when a management dispute arises.
‘We can increase paid-in capital to that extent.’
You can secure a lot of funds.
We will increase the growth of Baewonsa by reinvesting.
“What do you say?”
“Is there any reason to refuse it? It’s an offer that is appealing to anyone who hears it.”
Growth stocks.
The reason we invest is that we are confident that it will grow bigger in the future.
Wonsa Bae’s growth model is excellent.
The market is also overflowing with funds.
‘And it’s me.’
There is trust that it will make money.
This is someone who has seen it for a long time.
“I guess it was worth it for me to run around until my feet got sweaty?”
“You did a good job on your secret mission.”
So does Suhyeon.
Abandoned building.
We searched for potential sites across the country.
