Chapter 505 – You Rolled Over Like a Vine
Price.
It can be said that it is the most important and prioritized thing for the common people.
〔Chicken Gallery〕
─Perm) The reason why Chiwonssa is not offering a discount. Txt
─Chiwonsya, these bastards don’t do events?
─There are suddenly a lot of events happening these days.
─Did you miss the BBC Hwangol discount?
．
．
．
Even if it goes up just a little, you can feel it.
Among them, the one that has the most stories is.
─Did you miss the BBC Hwangol discount?
[Photo with 9,000 won discount. Jpg]
Receive chicken war discount + discount coupon + Payku discount and quit BBC Hwangol 1.2
└ㄱㅆㅅㅌㅊ
└(You won,,,)
└What does the owner of a chicken restaurant cook and buy? LOL
Author− Alphano?
It is delivery food.
After Corona, the market size has nearly doubled.
Competition in the industry is also fierce.
Discounts are given to the point where the belly button is bigger than the stomach.
─There are suddenly a lot of events happening these days.
[Baemin Discount Event List. Jpg]
[Hey, discount event list. Jpg]
What is it all of a sudden?
I’m embarrassed that everything was discounted
└I wonder if it’s not selling
Author− The delivery market is booming?
└That’s it, competing for discounts because of Chiwonsa haha
└Isn’t it because of Chiwonssa?
In particular, there was a big incident recently.
A battle of pride among franchises broke out.
Consumers can just watch the ritual and eat the rice cake.
Normally, we would have had a festival.
─Chiwonsya, these bastards don’t do events?
On BBC Hwangol 1.2
I baked it, and it was crunchy, and I ate it at 1.1
Chiwonsa’s 1.2 including delivery fee is outrageous
└Derelict of duty
└Are these bastards full?
└It seems like they’re making a bold move by saying they’ll order it for the same price.
└There should be a discount of at least 2,000 won ㄹㅇ
Your palms must also meet to make a sound.
It’s quiet.
There was no response from Chiwonsa, which caused a sensation in the chicken industry.
At first, criticism poured in.
Are you making light of the consumer?
They do it, so why don’t you do it?
─Perm) The reason why Chiwonssa is not offering a discount. Txt
[Blind post capture. Jpg]
They want to do it
The delivery app said they wouldn’t accept it
Not only Chiwonsa but all food market brands are unable to hold events
└Is this ㄹㅇ?
└If it’s blind, isn’t it still written by an employee?
└Excuse Chuhanu
└I need to hear the official position to find out
It’s different from the past.
Sometimes the internal affairs of a company are leaked.
No, I mention it outright.
It is used as a marketing strategy.
—————————–±
※Notice※
This is Baek Hwa-seon, the representative of the food market
We would like to clarify our position regarding the recent unpleasant controversy surrounding our brand ‘chicken is inherently cheap’
To conclude, it is true
．
．
．
Pour oil into a burning house.
When the fire grows, not only good things happen.
Cleaning up can be very difficult.
Nevertheless, one effect is certain.
─Chiwonsa is said to be launching its own delivery app?
[Food Market Homepage Announcement Capture. Jpg]
Because of the abuse of power by delivery apps
They say it’s better to make it yourself
They say they will provide their own brands, including Chiwonsa, at reasonable prices, so they hope many people will use them.
└The boss is hot haha
└”I have something to say”
└Oh, this competition is good
└Then will it be cheaper because it will cost less than the app fee?
Aggro is attractive.
Known to consumers.
We are aware that we are launching a delivery app.
Quick promotion.
High price competitiveness.
However, that did not mean that it would lead to success.
─Using the new delivery app vs. Not using it
[Frog slapping meme. Jpg]
If you’re going to use it, I recommend it
Not recommended if you are not going to use it
└If it is sold cheaply, of course I have to use it haha
└Surprisingly, there are a lot of good reviews
└Why are you worrying about this?
└Because it’s annoying
Market monopoly.
It’s not so light that it can be taken away just because a competitor has a sale.
You end up using familiar places.
Paradoxically, such a phenomenon is worse online.
‘It’s cute.’
I know that better than anyone else.
Lim A-rong, head of Korea, laughs.
It’s not that the food market’s response was unexpected.
Still, I thought it didn’t matter.
“It is causing some repercussions. We are also observing some voices criticizing us.”
A team leader-level meeting is held.
PPT data is displayed on the screen.
New delivery platform.
It would be a lie to say that there is no pressure at all.
“It’s more aggressive than I thought.”
“So…, Vulgarly.”
“Even if we hold an event, it’s damned. They’re such pigs and dogs.”
What does it mean to gain market share?
From the perspective of the market leader, it means being taken away.
Performance may be under pressure.
In the past, we fought to the point where we got really bloody.
‘I guess you’ve experienced it once or twice.’
It’s different now.
There was a tectonic shift in the industry.
This is a major incident that consumers are also aware of.
Daily News− 「[Breaking News] Baedan Minjok, Jeyo Merger and Acquisition Decision」
It was fierce until just a year ago.
A discount competition broke out for the industry’s first place.
As a result.
It was surprisingly vain.
Over there, they have taken over a different people.
—————————–±
『Delivery Platform Ranking』
1st Place Baedan Minjok 62.48%
2nd place Hey 31.19%
3rd place Lupine Eats 2.55%
4th place Baedal Tongtong 1.76%
5th place Retroactive delivery 0.58%
±——————————————–
The point of fighting has disappeared.
The combined market share of the two platforms approaches 90%.
“There may be a short-term impact… But ultimately, our planning department’s conclusion is that we will not be able to find a platform to replace Baemin and Jeogiyo in terms of diversity.”
As the planning team leader said.
There is no room for small new platforms to penetrate.
‘If you want to do it, you should have done it last year.’
I was busy fighting for 1st and 2nd place.
Couldn’t care less about new competitors.
But it’s different now.
There is plenty of room to spare, and franchises are also actively cooperating.
“A platform without a famous brand? Not even a country.”
“Self-employed people won’t be very reluctant either.”
“Can’t you give me some attention at this point?”
Chiwonssa.
It is a new franchise that boasts incredible cost-effectiveness that makes you think of Tongkeun Chicken.
As long as it was a competition, it was okay.
The more franchises fight and fight, the more they can earn commissions.
‘You guys were too generous.’
They even took control of delivery agencies.
Besides chicken, other franchises are also preparing for launch.
What if it grows like this?
I clearly saw that it would be a threat due to competition between leading franchises.
“That guy’s buds are very yellow? I need to get him to understand the topic now.”
BBC Chairman Yoon Jong-gye gives an impassioned speech.
He is attending the meeting as a representative of the franchises.
‘You’re going to pester me with my fucking life.’
I mobilized all the connections I had.
We did our best to make the food market an outcast in the industry.
The interests are also aligned.
Delivery platforms want delivery agencies, and franchises want to recover sales.
“Now, calm down, Chairman~.”
“When I think about that child, my teeth grind together…”
“It’s literally just a matter of time before we join forces. We’ll end up struggling without being able to do anything.”
The issue is shiny.
Ultimately, consumers spend according to their usual consumption habits.
After about a year, you will completely forget about it.
Something like the creation of a new delivery platform.
‘I think platform exclusivity is scary for no reason.’
The search engine is a green window.
The mobile messenger is KakaoTalk.
The reason you use it is not just because the platform is excellent.
Dominate the market first.
I use it because I am familiar with it.
Frequent use by consumers creates rich content.
There are hundreds of thousands of restaurants in Jegiyo and Baemin.
Other platforms that haven’t even opened in a few places?
There is no reason to use it.
“The process of installing the app, signing up, authenticating, and becoming familiar with the app… Takes longer than expected. If the conditions are similar, you should definitely use a place you are familiar with.”
“We will only sell food, so please be sure to ask for some.”
“Stop worrying, Chairman~ Hoho.”
We are not trying to increase our market share by engaging in cutthroat competition.
Once you monopolize the market, you leave it behind.
It has already been achieved.
Market share 90%.
I thought there would be no room for a new delivery platform.
* * *
Delivery platform.
They don’t do much, but they get paid a hefty fee.
‘It wasn’t like that from the beginning.’
In the past, there was almost no fee.
Even if I received it, it was at an acceptable level.
Now it is over 10%.
It just clicked! The profit margin is comparable to that of a food franchise based on the subject provided.
“Most restaurants across the country are located in Jeogiyo and Baemin, so it seems that consumers are reluctant to think about using a new platform.”
“I guess so.”
That is monopoly.
It forces consumers to use it.
‘Do you really want to look through the delivery food brochures?’
It was like that until just 5–6 years ago.
There was a delivery food catalog.
Did you order after looking at the catalog?
Now the price has gone up so blah blah~.
There are many inconveniences.
The delivery platform is much more convenient and simple.
“We are receiving a lot of complaints. It is difficult to find stores to open, especially in the metropolitan area or rural areas…”
That is monopoly.
Consumers who have learned about ‘convenience’ do not want to go back.
I will continue to use Baemin.
So, you can raise the fee as you wish.
‘It means that operating a few cost-effective franchises is no match for us.’
Contents of Baek Hwa-seon’s report.
I expected that it would be a difficult fight.
Slam!
Therefore, we can also prepare preparedness measures.
If the problem is that there are not a variety of restaurants.
“All we need to do is build new restaurants.”
“Ha…, I really hope it goes well.”
Construction has already been completed.
No, there is nothing to make a big deal about.
Delivery specialty store.
All you have to do is register the trademark under a different name.
‘The problem is probably the taste.’
It is worth seeing Baek Hwa-seon with concern.
It’s a blessing if you succeed.
But what if you fail?
Even existing business will be disrupted.
“I’m going to target foods that are bound to be successful first, so it’ll be okay.”
“Is that so?”
“Of course.”
“Personally, I think it is a field that requires expertise…”
The starting point.
It is Japanese fast food.
We produce unlimited amounts of high-quality sushi.
