Chapter 480 – What Kind of People Are We?
Real economy.
It is bound to be 180 degrees different from the stock market, which goes up day by day.
“I live because I can’t really die.”
“No… At least you have to live!”
“The sky is indifferent. The sky.”
Not yet alive
No, there is no sign of survival.
The stock market is pre-reflected.
The future that may happen in the future.
“Now, now. Isn’t that why we invited the bosses today?”
But people live in reality.
Corona is like hell for self-employed people.
‘We’re at least prepared.’
Baek Hwa-seon, president of the food market, is laughing hard.
The owners of affiliated stores are in a mourning mood.
What if you put a serious face on yourself?
Bosses who are already having a hard time become more anxious.
“Let’s listen to each person’s grievances. We’re figuring it out separately, but we also need to hear the opinions of the bosses.”
“I’m dying!”
“I retired and now I’ve been working as a president…”
You need to get rid of that anxiety.
I can’t make any rational judgments at all.
‘It’s worth it since there are many people who started their own businesses with severance pay.’
That’s severance pay.
It’s like a whole property.
I’m glad I didn’t go into debt.
Corona suddenly came.
Social distancing is strictly enforced.
It is an environment in which it is impossible to operate.
Even a thunderbolt in a dry sky is an oil fountain.
Wow!
Stories of store owners.
Most of them are things that can be seen as a lamentation for one’s situation.
I can sympathize.
The problem is that there is no fundamental solution.
“I understand the circumstances of the bosses. We will help at the head office level… But in the end, the bosses have to give their strength.”
It’s an international situation.
It is a notice from the government.
What can a single company do?
‘It’s to the extent that we tighten our belts together.’
In the end, the corona crisis must be resolved.
Until then, I have no choice but to endure as much as possible.
Waiting for the sunny day
All I can do is pray to heaven that this worst situation will end.
“Are there any hit products?”
“Something like a new menu…”
“Of course, we are developing it. But we can only sell it when business resumes.”
“”Ha…””
20 years of experience in the restaurant industry.
He prides himself on being strong in both restaurant management and new product development.
It’s no use.
People only realize that they are helpless in the face of natural disasters.
‘Really… , It seems the world has changed since the year before last.’
It wasn’t that hard from the beginning.
Korea was a pretty good country for self-employment.
A rise in the minimum wage.
The Aftermath of the Korea-Japan Trade Dispute.
Until the corona crisis, all sorts of things are happening.
Gulp!
What if you couldn’t cope with any of them?
He wouldn’t even be in the position of representative now.
In fact, they are not alone in the industry.
A place where a company went bankrupt or became a zombie company full of deficits.
“By the way, who is he?”
“It’s him…”
“Isn’t that him, a profit and loss seat!”
“Ah, did the profit and loss account come out?”
Thanks to a colleague
I was able to take advantage of such adverse conditions as an opportunity for growth.
Corona also helped.
Better than other franchises.
‘Because I can’t close the business at all.’
But the limits are clear.
Even if you prepare for this and that, all you can do is minimize the damage.
The business environment is the worst.
I can’t seem to find a way out on my own.
Squeak-!
Fortunately, SOS was delivered.
A co-worker who had been busy for a while made time for it.
“Oh oh!”
“We believed in only the ship’s boss and came in.”
“Even if Amman is busy with his day job, he won’t be able to throw us away.”
Franchise store owners are delighted.
I heard that the financial industry has been very active recently.
‘He contributed so much to the food service industry.’
Special cuts, izakaya, cocktail bar, rosé tteokbokki, etc.
It has hit numerous franchises.
It is not an exaggeration to say that it has led the trend in the restaurant industry.
Copy shops sprung up.
“I am Lee Chan-wook, who serves as the co-CEO.”
Wouldn’t he show something like that?
He doesn’t have as many expectations as the owners.
‘But what kind of method?’
No matter how much you squeeze your head, there’s nothing you can’t do.
In fact, I came without saying anything.
Even the co-president himself doesn’t know.
This is not to say that they have not prepared a business item.
“CEO, we are going to die!”
“To live is not to live.”
“I’m just frustrated that you know this situation.”
The owner’s wiping.
Even so, it doesn’t make a slight movement.
I’m really just listening.
The atmosphere becomes increasingly heavy.
In the midst of the eyes of the store owners who came to hope for a solution.
“There is an old saying like this.”
Finally he opens his mouth.
What are you going to say?
Hwa-seon held her breath and waited.
“Yakult lady, please give me yogurt. If you don’t have yogurt, please give me yogurt. If you don’t have yogurt, hit the business.”
“”…””
“Do you know what this means?”
Bring up old jokes
About 20 years ago, students started talking about Yakult Auntie.
‘What… , Does it have an inner meaning?’
It’s too serious to be considered a joke.
But I can’t really guess.
“Well…”
“Even the Yakult lady can’t go around in this country!”
“Ah, I don’t know what that means. Sir, please talk to me.”
The shopkeepers are also angry.
They are asking for a solution.
A puzzling question.
The answer was surprisingly simple
“I’m going to hit the business.”
Suggest an extreme drug prescription.
* * *
Atmosphere of the restaurant industry.
I know better than anyone that it is difficult.
‘So I disposed of it.’
I gave the same advice to President Baek Hwa-seon.
But I am in a position where I can’t do it.
Unlike me as an investor.
Because he wants to bury his bones in the food service industry.
“Are you done talking now?!”
“Ahh, Captain, I don’t want to go back on foot…”
“Let’s go. We’ve been patient enough. Inja won’t stay still.”
He continues his business by placating the stupid store owners.
Even though I did enough to do it.
‘What are you saying, these cattle cubs.’
Position of the franchisor.
To put it bluntly, the store owners are not even the employees.
Employees are essential to the company.
Sometimes they contribute more to management than the president.
It was none other than Baek Hwa-seon.
He became independent under President Akdeok and set up a company.
“What did you hold on to?”
“”What?””
“In a situation where the minimum wage soared, trade disputes broke out, and the corona crisis hit, can you tell me what efforts you made other than sitting still and running the store?”
“”…””
But the owners are different.
Most of them have done jobs not related to restaurants.
‘Now that I’ve retired, the only thing I can do is self-employment.’
These are livestock that have been fed for their entire lives.
If thrown into the wild, it has no ability to hunt on its own.
That’s why franchising.
It is to operate the branch according to the manual of the head office.
“What did you put up with, what was difficult, and what seemed like death? Show me what it’s really like to die? Shall we visit the nearby shopping mall? Let’s compare whether the bosses’ situation is better or theirs is better?”
“That, so…”
“We’re just a little sad, that’s because we’re sad.”
So it’s livestock.
They need occasional reminders about their subjects.
‘I can’t come to my senses because they just treat me well.’
It’s normal to be ruined when corona explodes.
Even in the terms of the contract, natural disasters are an exception.
In the days of private equity, he didn’t even say that.
It’s okay to suck on one side until it’s ruined.
“Now, now. The bosses and the CEO should calm down… Shouldn’t we put our heads together and come up with a solution?”
“I already have a great solution, so why?”
“Yes?”
“The wisest way is to hit the business right now. Isn’t someone threatening with a knife to do business in the corona city?”
“Chanwook!”
Actually.
During the corona period, self-employed people endured by receiving loans supported by the government.
‘Franchisees receive full franchise fees.’
Such is the structure of this industry.
There is a reason for not opening a direct store and seeking a franchise.
“Aigoo~ Aigoo~!”
“I set up a store with severance pay, and they tell us to die.”
“What kind of trashy bastards are there!”
Cattle are angry.
In a fit of rage, some even storm out of the meeting room.
‘Huh, I made the store owners angry. I can control my emotions.’
As expected.
Idiots who don’t seem to be able to communicate are better off leaving.
Only then can the main theory begin.
I didn’t come here to make a fuss.
“Because CEO Chan-wook is desperately holding on…”
“What are you going to do with it?”
“Yes?”
“Even if it’s a zero interest rate, in the end, debt is debt, but what are you going to do by continuing to endure it? Are you full of hope that the world will be normalized in a few months? Wake up, dream.”
Baek Hwa-seon’s point of view is also embarrassing.
I’m helping the store owners wherever I can.
‘Corona is beyond one’s ability.’
Even if you swim in boiling water, you will eventually cook it.
It’s a problem before taste and operation.
That is, the method must be changed.
Getting out of the water is the only solution.
“Then let’s close the business like this…”
“No, I understand what you mean, but we have no way to live without this.”
“Is there really no choice but to close the business?”
Remaining bosses.
Relatively rational.
I felt that my story was sincere.
‘Okay. That’s how it works.’
How to escape from the well?
It’s not enough to teach you how.
No matter how much you shout outside the well, it is useless.
Unless you have the heart to go up.
“I will quit my business.”
“This is something I don’t know, bosses.”
“Listen first. And I’ll build it from scratch.”
“”?!””
It’s not just the franchise that needs to change.
Owners need to do the same.
‘In order to adapt to the world where this corona struck.’
You need to know the non-face-to-face society.
