Chapter 448 – Washing the Dishes
Wine.
“We are having a wine event~ Buy delicious wine at an affordable price!”
It is a world famous drink.
Unlike whiskey and tequila, Koreans are familiar with it.
Because it is given as a gift.
Young people drink soju and beer most often.
“Wow, the wine stand!”
“Wine?”
“We bought pork belly, didn’t we? It would be perfect to have pork belly with a glass of wine on the weekend.”
However, it is true that it is a burdensome price.
Choi Ji-hae, an ordinary housewife in her thirties, sighs inwardly.
‘This month is tight.’
Charter loans, car installments, children’s education expenses, etc.
It’s not just one or two pennies.
But prices just keep going up.
In that case, the first priority is, of course, to reduce food expenses.
“Drink soju.”
“I have to drink some wine sometimes. I’m working hard to do this.”
“Do I work too?”
Why did you come to Dulmart?
This is because in order to save even a single penny, you have to buy things at a large mart.
‘Ah, what the heck.’
An immature husband thinks he has gone shopping.
Had I known this would happen, I would have let her sleep at home.
Hot!
What’s so exciting is that they bring a bottle of wine from the liquor section.
Sneak into the cart
“Honey. Do you want to search?”
“No, it’s not expensive.”
“As much as your salary?”
“It wasn’t that expensive.”
It’s something that usually happens often.
When they try to count together, they pinch the back of their hand and pull it out.
I want to say one thing today.
In a situation where he is trying to save even a penny.
‘I know who doesn’t want to buy luxury goods.’
Trying to buy luxury items.
It may be an opportunity to scold the immature husband.
『DV Catena Malbec』− 9,900 won
Surprisingly, it wasn’t either.
Price of wine.
The number of digits was different from what he thought.
“Huh? Not even 10,000 won?”
“Isn’t it? It’s cheap!”
“Well, it’s fine…”
“Should I buy another bottle? You’re counting.”
“You burn!”
“Ah!”
Psychological Maginot Line.
It was on the border between luxury and non-luxury.
Worth buying a bottle.
But in order for it to be continuous.
‘Yareyare, this is why the common people are hit.’
Lee Choong-seop, a wine lover, cannot help but lament the current situation.
It happens often.
Wine Sale!
Wine Crisis!
In reality, it’s just a show trying to sell cheap wine.
“We’re having a wine event~ Would you like to try a tasting?”
“Where’s the wine?”
“Yes?”
“They’re asking where the continent’s wine is from.”
In this way, it is a strong sale.
Common people who don’t know wine deserve to be fooled.
‘Do you think I will live?’
But he is different.
This is a veteran of veteran who has drunk all the wines of each country.
Such cheap wine.
Most of them are from the New World.
As expected, the predictions are correct.
“This wine is made in Argentina, France in South America.”
“That’s funny. Isn’t that a backward country anyway?”
“Ah yes…”
Among the wines from that region, Chilean wines are also imported to Korea.
I’ve tried tasting.
‘Daily level at best.’
The middle class was just as good.
The 10,000 won sub-lineup was not even worth tasting.
Every bit~
Drink with caution though.
Chung-seob holds a disposable soju glass handed to him by the liquor manager.
What it contains is a dark purple liquid.
It is considerably darker than a typical red wine.
Gulp!
Concentrate on tasting.
Usually, these inexpensive wines tend to have a watery body.
‘Uh?’
Thicker than expected
Aromas of fruit and oak barrel flavors.
It is a fairly authentic wine.
No, I can’t say it’s great.
There is nothing lacking in his collection.
“How much is this?”
“Yes, sir. The event is offered at 9,900 won. How about a bottle if you don’t mind?”
“I’ll buy the whole box.”
But it is an expensive wine of more than 50,000 won.
It is not to be put on the same line as a wine that costs less than 10,000 won.
‘It must be suitable for daily use.’
As a wine lover, I can’t help but admit it.
You are not always critical of yourself.
It makes you inevitably angry.
This is because cheap wines are packaged and sold with different phrases.
『One bottle of wine sold every second!』
『Congratulations☆ One million bottles of wine sold!』
『Refreshing, half-price, cost-effective wine!』
It’s not wine.
It is a wine appealer.
The quality is not much different from soju.
Actually.
Low-quality wine cannot be aged for a long time, so antioxidants are added.
‘That’s why the head is broken the next day after drinking wine.’
Cheap is expensive.
It didn’t have the minimum quality.
This has
I’m sure it’s a taste with more than twice the value.
[Liquor Gallery]
─Is the representative of the wine importer Lee Chan-wook?
─I have officially imported the wine from Couple.
─Dulmart wine is not cheap at all
─Juwari) DV Catena Malbec Review
．
．
．
Such wine.
It can’t be without rumors among liquor lovers.
─Juwari) DV Catena Malbec Review
[Photo of wine and wine glasses.Jpg]
– Argentina 〉 Mendoza
– Varieties: 100% Malbec
– Brewing: 18 months in French oak
Flavor: Vanilla, Blackberry, Dark Chocolate
Taste: Medium body, moderate tannins and acidity
End: Hot pepper leaves a spicy aftertaste
Dulmart’s new wine
It’s 9,900 won, so I drank it without much expectation, but I feel like I’ve found a treasure.
└ Full purchase?
Author− If it were me, I would buy the whole box heh
└ The price is good, if the taste is good, it’s worth buying
└ Viral
Alcohol is especially so.
Price and taste are not necessarily proportional.
Looking for something cheap and delicious.
Sometimes it’s viral marketing.
─Dulmart wine is not cheap at all
[Screen capture of Vivino.Jpg]
Vivino Rating 4.3
Even overseas, the lowest price is set at 10 euros.
Stock up when it’s cheap for domestic promotion
└Domestic price can be cheaper?
└ It’s good to have more than 4 points for Vivino
└ No, the chateau daughter I bought for 100,000 won was 4.2 points.
└ New main galpics are always welcome!
Really good case.
It quickly went viral among fans.
It creates awareness.
Some have already been dug in the country.
─I have officially imported the wine from Couple.
[Customs Cleared Imported Liquor Items.Jpg]
It’s not the one that’s released in Doolmart right now
Angelica Malbec and Argentino Malbec also seem to be released?
└ And ㅅㅅ that’s unlocked? Lol
└Didn’t you say it was on the same level as Château’s daughter?
└ It makes me look forward to it
└The parallel import is 50,000-60,000 won, so it’s a bit of a scam.
Promotion follows naturally.
* * *
Wine sales.
It is not just a business that buys foreign wine and sells it in Korea.
‘The simplest thing is parallel import.’
Literally, it is taking goods from abroad.
It differs from regular income in a number of ways.
———————————————+
『Parallel import』
1. Purchase from overseas wholesalers
2. Relatively small amount
3. Irregular transactions
+———————————————
In a word, it is a great version of fastball.
Although Argentinian wine was so imported.
“Wow, that’s super cheap!”
“Vivino is 4.3, but it can be less than 10,000 won…”
“Are the top lineups considerable?”
Wine Festival.
The reaction of domestic fans is good.
Much cheaper than before.
‘That’s the advantage of formal income.’
The distribution phase is reduced.
This is because they receive their products directly from the winery.
“Did you set the Angelica Malbec for 20,000 won?”
“Yes.”
“Argentino is right at 70,000 won…”
“The price is as written.”
Lower unit cost.
More quantity.
It’s not just that there are so many advantages.
‘Because I have to sell a lot.’
You have to buy large quantities regularly.
There is a need to build such trust.
Purchasing route obtained through Fernando.
Maintaining it is not an easy task.
“But I was really surprised. To think of importing the wine you ate on the air…”
“That’s why.”
“Uh, yes?”
“I often go on business trips abroad, but I felt that the lineup and prices of domestic wines were disappointing.”
You have to sell huge quantities.
And that’s not a one-time flash, but continuously.
‘Whatever the public means.’
Culture flows from top to bottom.
Just as nobles imitate royalty and common people imitate nobles.
Modern marketing goes along with it.
This is why celebrities and influencers receive advertisements.
“We improved the distribution structure through local partners. We were able to import into Korea at a more reasonable price.”
“”Oh oh!””
“Except for the Angelica Malbec, all other wines were tasted by myself, so please taste them.”
But not in the wine world.
A person who can be the standard for consumers to buy wine.
‘If it becomes an issue, I should use it.’
Such thoughts.
It’s not just me who has it.
A sea that the entire wine industry wants.
Korea’s wine consumption is relatively small compared to its population and consumption power.
That said, there is still a lot of potential for growth.
“Is this going to be a news story?”
“I’m a couple Chan-wook, directly imported wine in the broadcast!”
“Even purely in terms of cost performance, the level is high.”
Industry insiders are interested.
Looking at the story alone, the point that will become an issue is clear.
‘Taste and price are two words that make my mouth hurt.’
Part.
The liquor industry is closed.
View new operators as competitors.
As long as it doesn’t benefit you.
It’s a price you won’t regret even if you take it off the box.
“I mean, you speak very well whenever you see it.”
“Because I didn’t lie about anything.”
“I don’t even put saliva in my mouth.”
If you don’t know the cost.
There are many corners that even people in the industry do not know about the distribution structure of the wine industry.
‘If it can be reorganized in the most efficient way.’
Can be priced like this.
Of course, even if the price is cheap in Amman and the taste is good, there is no place to buy it.
“I really gave you special permission because I saw your face.”
“That’s right.”
“Because I have no doubt that you will become the goose that lays the golden eggs.”
Dulmart.
It is the largest distributor in Korea.
It is also a wine importer.
What about selling my wine?
It is also a synonym for their wine not selling.
‘Even if the entire market increases.’
It is difficult for companies to accept short-term losses.
So I had to sell my feet.
“How’s the reaction?”
“Business people and enthusiasts are showing strong reactions. I think it’s only a matter of time before it spreads to general consumers.”
“Ohh…”
I decided to become a model.
This is why he is the representative of the Dulmart booth at the Wine Festival.
Kang Moo-yeol, chairman of Dulmart.
As an aficionado of liquor, he fully understands the value of this wine.
‘I know the meaning of that influence.’
More customers come to Dull Mart.
It also serves as a kind of bait product.
There is also a stealing effect.
Originally, customers who should have gone to Colde Mall come to Dull Mart.
Wheein~ ♪
I made several designs.
If the light goes out on your feet, you have no choice but to move.
The floating population of the commercial district around Coldemol is increasingly squeezed.
A big fish bites the bait.
