Chapter 443 – Argentina
Tasting.
It is the process of finding the wine I want among many wines.
“From here to here is the classic line. Except for the bulk line at the bottom, you can think of it as the most basic lineup.”
Start by following the guidance of the winery staff.
There are dozens of wine glasses on the table.
Gulp!
Bring each one to your mouth.
It’s a process that’s not difficult if you’re only judging by the taste.
‘Because I’m not drinking.’
As a wine broker, it’s complicated.
You need to buy wine that consumers will like.
Korean wine consumers.
It is more common among ordinary people than enthusiasts who enjoy it in earnest.
Two things are important to them.
One is that it is easy to drink.
“Do you feel a difference? I’m not sure.”
“It’s because there’s a standard for choosing everyone.”
“What is it?”
“Ratings site.”
“…”
The other is public opinion.
Even if it’s just a restaurant or a movie, I go in after looking at the ratings.
‘Honestly, I’m asking for everything.’
It’s a bit like 3 points.
A score of 4 is not a failure.
If it’s around 5 points, it’s unconditionally delicious!
Affect the individual’s evaluation.
Subconsciously, no matter how much you try not to pay attention.
“But that’s not necessarily true…”
“Even if the operation, which is a masterpiece of investors, was evaluated low at the time of release.”
“Oh, did you?”
In reality it is not.
Ratings may vary depending on external circumstances.
‘And wine too.’
Vivino.
It is a popular wine rating site.
General consumers refer to it when buying wine.
Of course, it is not exactly proportional to the taste.
But because consumers are watching.
———————————————+
『Catena Zapata Basic Lineup』
Apblowjobtion La Consulta Malbec− 4.0 points
Apblowjobtion Paraje Altamira− 4.0 points
Apblowjobtion Vista Floors Malbec− 4.1
Alamos Selection Malbec− 3.7
Classic Malbec− 4.0 points
DV Catena Malbec− 4.3
St Felicien Malbec− 4.0 points
+———————————————
It has meaning
A person who sells to consumers should not overlook the thoughts of consumers.
“How high is a 4? Almost all of them are 4s.”
“A 4.1 is in the top 2%.”
“What? It’s so high.”
Appropriate in that sense.
Malbec wines are known for their heavy yet comfortable drinking qualities.
‘Because the Vivino score is high.’
It can be recognized as a good wine.
It’s a comfortable part from the wine broker’s point of view.
Gulp!
But wine lovers.
Even if you use a rating site, we do not rely on your judgment.
“I want to choose DV Catena Malbec and Paraje Altamira 2018 vintage.”
“Oh! Your eyes are high. I have pretty high expectations for this vintage.”
Wine tastes different depending on the vintage.
The New Continent is more stable than the Old Continent.
‘There is a difference among the sub-lineups produced in large quantities.’
Of course, if the price is similar, I choose the delicious one.
As time goes by, the price also goes up.
Just like stocks.
It is right to approach delicious alcohol as an investment asset rather than food.
———————————————+
『Catena Zapata Intermediate Lineup』
Angelica Malbec− 4.6
Alta Malbec− 4.2
Catena Zapata Luca Malbec− 4.3
DV Catena Malbec Nicasia Vineyard− 4.4 points
DV Catena Malbec Andriana Vineyard− 4.5 points
+———————————————
The higher you go, the more so.
The more difficult it is to make, the higher its rarity.
“What makes the price go up and the score go up?”
“It made me more professional.”
“How?”
“For example, Luca Malbec is made from old vines, while Nicasia and Andrea Vineyards are narrowed down from the existing DV Catena Malbec.”
Only specific grapes were used, not sundry grapes.
It is important to feel the character of wine.
‘Terrooine or something like that.’
Typical French wine.
Frequently used expressions include village unit and grand cru.
The village unit roughly scooped out the remaining grapes in the village.
The Grand Cru is the best vineyard in town.
“That’s how the grades are divided.”
“If you drink it with awareness of it, it will be easier to tell the difference in taste, right?”
“Oh.”
The wines here are also distinguished like that.
It doesn’t really appeal to the average consumer.
‘The important thing is the taste.’
And score.
Considering the price, the wine to choose was decided from the beginning.
“Angelica Malbec…Isn’t that the one she drank on the show?”
“Okay.”
“I think then she said she only wanted two or three.”
“That’s retail.”
You can get it very cheaply.
Buy it at an unconventional price of less than 10,000 won.
‘In the case of Argentino Malbec from the high-end line.’
Well known
Appearing in God’s Water Drop means that the name was known before then.
In other words, no marketing required.
That part is included in the pricing.
“How much did you buy?
“200,000 basic bottles, 50,000 intermediate bottles, and 5,000 premium bottles.”
“?!! How much is it all for?”
“Not long.”
If you’re a new liquor company, you’re in trouble.
Putting publicity aside, starting with making sales outlets.
‘It’s not easy.’
The liquor industry is closed.
It’s not like you’re selling something unconditionally.
Do we have something to eat?
Although they do not easily get involved in the cartel.
“Isn’t Argentino Malbec less than 30,000 won? Uhh… , Then the event is worth a try.”
The best seller in Korea is ready.
Dulmart is the center of Korean wine sales.
Dulmart, Dulmart 24, Traders, Wa&mo, etc.
There are thousands of stores across the country.
“How much are you selling it for?”
“If you buy Argentino Malbec well in Korea, it costs about 150,000 won.”
“How many pears do you have left over?!”
Placement in numerous retail outlets.
In America, I would have had to write a martial arts novel.
‘Because robbery and theft are everyday.’
Even if it was distributed somehow.
Retailers are often robbed and go bankrupt.
Korea doesn’t have that.
Doulmart’s quarterly report does not include the amount of crime damage.
Booooong!
Once it arrives in Korea, it can be delivered safely.
Surprisingly, it is a country optimized for distribution.
Get in the car and look around a few more places.
Hidden gem-like wineries are good, but first, start with famous ones.
“I’m on the verge of becoming a VVIP in one day…”
“This much can’t even be worn on the VIP axis.”
“I bought hundreds of thousands of bottles?!”
The lineup consists of the well-known Catena Zapata and Trapiche.
Probably Argentinian wine.
‘Because domestic awareness is low.’
The mainstream is based on economies of scale.
It is more important to expand the consumer base than to leave margins.
There’s plenty of potential for that.
Argentinian Malbec is very well suited to the taste of Koreans.
Retail stores such as Dull Mart, of course.
Restaurants and airlines could consume millions of bottles if served.
“It takes time to ship… Even if we ship it to the port as quickly as possible, you’ll have to think about a month.”
“Do it in two weeks.”
“Two weeks?”
“That’s a bit…”
“There is a saying in Korea. If it’s black, black it.”
It can be a huge undertaking.
Fernando’s family also has to adapt accordingly.
‘It’s not just alcohol.’
Mendoza is also great for its location.
It is also an easy place for smuggling and laundry.
Chile is right next door.
Tariffs on beef and dairy products are low due to the FTA with Korea.
“Such a demonic idea…!”
“Isn’t that the business your sister devised? Isn’t that right?!”
“If you know it, do it right, kids.”
“”Hee!””
It’s not that rare.
Virtually an island nation.
Korea is not connected to any other country by land.
‘There are many in Eastern Europe and South America.’
There are various incidents and accidents that occur as a result.
One of them is origin washing.
Set up a ghost company
It is a joint venture with a local company to disguise the origin.
“Isn’t that a real crime?!”
“Do you know exactly where Argentina and Chile are on the globe?”
“Not exactly…”
“Yeah, you don’t know.”
Rather, in terms of quality, Argentina is better.
Chilean beef is coming into Korea.
‘There’s no one to find and eat.’
It is a low-level image.
In contrast, Argentinian beef is recognized around the world as premium beef.
Junchi even if it rots.
Because it was a developed country.
Livestock know-how has been established incomparably.
“Import sanitary conditions will be based on Chilean standards, and the taste is better, so what’s the problem?”
“That’s right, but…”
You can buy high-quality beef at an affordable price
From the consumer’s point of view, it’s not bad, it’s a dog benefit.
‘Although the taste may be a bit different from what I usually eat.’
No, less than 0.01% of the entire Korean population is attached to Chilean beef.
There is no moral problem.
Only one.
Argentina’s tax revenue will be less.
Politicians and pigs and dogs will feel sorry for them.
“What if I get caught?”
“That’s why I’m setting up a ghost company. You can’t catch the mafia, so there’s no danger of being stepped on.”
“Have you tried it?”
So it has meaning
The bigger my business grows, the more it can erode Argentina’s national power.
The Argentine Peso short is gaining momentum.
As security deteriorates, business expansion becomes easier.
‘How many more times will I bankrupt Argentina in this life…’
The greed of politicians becomes a good investment opportunity.
* * *
Fly from Santiago, Chile.
Where to go to the destination.
“What is this place?”
“Tijuana.”
“The only Mexican city I know is Mexico City…”
It’s understandable that Sora was bewildered.
It is neither the capital nor the industrial center of Mexico.
A population of just over 2 million.
It is just an ordinary city with no tourism resources to speak of.
‘Nevertheless, people flock to it.’
Because it plays an important role here in South America.
It is also suitable as the end of a long journey.
“Ah.”
The reason.
You don’t have to explain in detail.
You must have realized it by watching and listening to a lot of things until now.
It unfolds in front of Sora’s eyes.
Cities in Mexico and the United States, straddling the thin border, are dramatically different.
