Chapter 442 – Argentina
Mendoza.
It is the only place in Argentina where high value-added industries are concentrated.
“Isn’t there only mountains here?”
“It’s because farming is done where there are bays.”
“Oh.”
It is a country dependent on the primary industry.
Agricultural and livestock products and related industries account for 70% of the total economy.
‘It’s a typical underdeveloped country’s economic system.’
Low profitability
Domestic demand-oriented policies and one of the most powerful labor unions in the world further reduce competitiveness.
Squeak-!
It is one of the few blessings of Argentina.
Before going to the winery, we decided to stop by the wine shop.
“Wow… The alcohol is piled up like a mountain.”
“It’s normal.”
“Are there that many?”
A space the size of a basketball court.
Wine bottles are tightly packed.
This is a typical wine shop in a foreign country.
Inside, it is cold beyond the cool level.
The shop itself is like a huge wine cellar.
‘It’s amazing when you come here for the first time.’
Sora looks around.
I don’t understand why there are so many types of wine.
“Do you know what tastes good, senior?”
“I don’t know.”
“Pretending to know everything on the air.”
“It’s normal not to know the local wine.”
“?”
It is made in only one country.
This is a wine shop with only Argentinian wines.
‘Usually yes.’
Korea is a wine importing country.
No matter which wine shop you go to, there are wines from all over the world.
However, exporting countries are different.
The culture of consuming the wine of one’s own country has been established.
“All of these Argentinian wines? I think there are thousands of them?”
“There are over 1,000 wineries in Mendoza alone, of course.”
“Oh, that’s a lot…”
There is something similar in Korea.
Just like the people of Busan drinking the presidential election and the people of Jeju-do drinking Mt. Halla.
‘It’s common in foreign countries to drink only their own local sake.’
By the way, Argentina.
The exchange rate has crashed.
In Korea, even if it is only 1,200 won, the country will go bankrupt.
Argentina has risen nearly 20-fold over the past decade.
Buying high-end imports is virtually impossible.
“&$@%@%&!”
“#$@#$%#”
“What do you say?”
“This is their favorite wine.”
You don’t even have to live.
Anyone would do that if inexpensive and good quality wines were scattered around Jicheon.
『Estancia Mendoza Reserve Malbec』− 250 pesos
Argentina is just like that.
Members of the organization who came together show off the taste of the wine they usually drink.
“How much is 250 pesos?”
“Five thousand won.”
“Isn’t 5,000 won too cheap?!”
“5,000 won is expensive.”
Image of wine.
In Korea, it has completely established itself as a luxury item.
In reality, it is soju made from grapes.
‘Soju is also expensive, it costs 100,000 won.’
Basically cheap.
At 5,000 won, it is an expensive wine to buy with a big heart.
“Look around over there.”
“100 pesos…, There are things that are just under 100 pesos. Wow, 100 pesos for 4L!”
Locally, you can get it for 1,000 to 2,000 won.
Less expensive bulk wines are also common.
So wine is fun.
There is a rewarding way to find treasure in a mountain of garbage.
‘Some of the good ones go up in price and that’s it.’
It happens quite frequently in the New World, which can be said to be the dog of the wine world.
“Catena Zapata Argentino Malbec” – 4300 pesos
Some of them have already been recognized.
It is the work of the most famous winery in Mendoza.
“Is this too expensive?”
“Because the name is known.”
“It’s almost 100,000 won for a bottle…”
The wine that came out of the drops of the gods.
Luxurious night train travel is an apt term indeed.
The characteristics of Argentinian Malbec were well solved.
It has a thick body and is easy to drink.
It’s a high-end line, so it’s gorgeous.
That’s why it’s heavy like a train, comfortable and luxurious like a trip.
“Oh~! Wasn’t what you were doing on the air nonsense?”
“The day will come when you will understand the world of wine.”
Express to be present
It has value not only in a cultural sense, but also in a commercial sense.
‘I have to make the public have an illusion like that.’
Can be sold at a high price.
Both you and I buy at a higher price, and the price soars like a stock.
The price of this wine alone has risen quite a bit.
There are also things that have risen significantly above this.
“How expensive do you want it to be?”
“For example, Romanee Conti costs tens of thousands of won for a bottle.”
“Nonsense.”
Agriculture is not necessarily low value added.
Some of them are even bigger than semiconductors.
‘Of course, when looking at the aspect of production.’
It is true that there are limits.
But it’s much better than now when it’s cheap.
Argentina has plenty of potential.
Malbec is a grape variety that represents this country.
“What is Malbec?”
“Each grape variety has its own characteristics. In France, where it originated, it was not a mainstream variety because of excessive tanning.”
It changed after being transplanted to Argentina.
It was ripe because of the bright sunlight.
Diurnal temperature difference in high mountains.
By controlling the growth rate of grapes, it is made to have high sugar content and acidity.
“That’s why it’s thick and easy to drink.”
“Isn’t it Malbec that you drank on TV?”
“Okay.”
It is also a taste that Koreans like.
It is easy to understand and goes well with Korean food.
From the wine shop
It was meaningful enough just to look around the local prices.
『Catena Zapata』
Where the wine is made.
Visit a winery
A three-story pyramid-like building stands out.
“Wow, it’s pretty!”
“Every winery is like that.”
“I feel like I’m on a trip for the first time…”
On the way, I saw a large vineyard.
The natural scenery is beautiful, and the building is like an art center.
One of the wineries’ main sales is tours by tourists.
Therefore, it is a high value-added industry.
‘I didn’t come so excited.’
Investors, not tourists.
Came here to buy at a reasonable price.
It’s never easy.
Unlike stocks, they are not traded with a click.
And everyone knows what an attractive product it is.
“%@#%@!!@#@!”
“$^##^#$!$%”
That’s why it has meaning.
There is a huge difference between doing a direct deal with a local helper.
“What are you doing?”
“To buy wine.”
“Is it cheaper if I buy directly from here? Do you give me a discount?”
“This much?”
“!!”
The liquor industry is very closed.
Consumers are unimaginably closed.
‘The most typical one is time management.’
Want to do business with us?
You have to stock up on products that don’t sell well.
It also incurs a number of other costs.
Like the youngest in a restaurant, he makes me go through all sorts of hardships.
“That 100,000 won bill was 20,000 won?!”
“You shouldn’t be that surprised. It’s a popular item, so I didn’t discount it that much.”
You don’t have to suffer like that.
Living at a reasonable price literally means.
‘Wine is actually very cheap.’
Considering the uniqueness of wine, it is natural.
Busho.
It is a perishable food.
Just break
Storage costs are also quite high.
This is reflected in pricing.
“And insurance.”
“Insurance? Do you have wine insurance?”
“For Koreans, it’s not something that immediately comes to mind.”
And it’s expensive.
I don’t know if it’s just one or two bottles.
If you move hundreds or thousands of bottles.
New York Post- “Target projects $1.3 billion loss in profits due to ‘theft and organized crime’.”
Crime inevitably occurs.
It’s not bad luck, it happens ‘of course’.
‘If you look at the quarterly report of US retail stocks, it always comes out together.’
Amount of damages caused by a crime
Not only robbery and theft, but also organized looting.
Large marts such as Target and Walmart lose 2 trillion won every year.
It is not a negligible amount.
“So when buying American retail stocks, you must also take into account the crime rate.”
“The damage is no joke.”
“If you hear the sound of black rights being raised, you should sell it right away.”
“Hey.”
It is unimaginable in Korea, where no one steals your phone even if you leave it at a cafe.
But in foreign countries.
‘Because it’s a daily life.’
High-end among them.
Liquor distribution is very tight.
This is because it is an easy-to-money product.
It is one of the main targets of robbers.
The United States is probably the same, but here in South America, insurance premiums are bigger than belly button.
“Because it’s our client, CIF went smoothly. But since it’s our first transaction, I don’t think we should make too many demands.”
“Talk to our boss.”
“He’s a bit… He’s awkward to deal with.”
“Scary.”
Make a contract on the condition of paying freight and insurance premiums.
It is a standard contract method in the mainstream industry called CIF for short.
No worries about this part.
It is best to leave it to the experts in the field.
‘Fernando’s not the style to shake.’
Loopholes in the system.
The business model is to steal the profits that the government sucks.
Assisting in the distribution of premium wines.
The trust built up with local wineries in the process.
“Then how much?”
“If it’s that much, there shouldn’t be a problem. We’ll have to talk first.”
“Go ahead.”
It is not something that can be calculated with money.
Thanks to this, transactions are made easy.
‘The real problem is from now on.’
Business-to-Business Transactions.
It’s not about giving and receiving money like a consumer.
Through corporate paper;
It is a kind of credit that promises to pay in the future.
The problem is the currency exchanged at this time.
“Can’t you give it to me in dollars?”
“The winery is a local business, but what if a tax investigation comes in after trading only in dollars? It should be closed.”
“Ah, sure.”
Argentine Peso.
The fact that it is uneasy is not known to foreigners as well as locals.
So it’s passed on to the manager.
Selling wine cheaply is partly because I don’t want to take the risk.
‘And what is risk in the world of investment.’
It becomes an opportunity to make money.
Being able to open the first transaction of liquor distribution has a great meaning.
Stable profit margin.
The fact that it is recognized as an ‘asset’ rather than a thing.
Every bit~
The mainstream is attractive.
Put that troublesome story aside and take some time to enjoy it.
“Wow… Are these all different wines?”
“These are the wines produced in Catena Zapata. There are also new products.”
Select the best wines through tasting.
