Chapter 374 – Boycott
Broadcast screen.
A restaurant is illuminated.
It is a place that feels both familiar and unfamiliar.
〈 Isn’t this an izakaya? I know it as a Japanese bar…〉
〈 Would you like to go to an izakaya in this situation? 〉
〈〈 haha! 〉〉
The panelists deserved to make a fuss.
It can be said that it is a taboo for broadcasters these days.
Japan.
There is nothing good about being entangled.
It is because the atmosphere between Korea and Japan is the worst.
『Hanyang Jumak 2019』
That’s why there are places to benefit.
The restaurant on the screen was not an izakaya.
It’s more like a typical street bar.
If you go to Korea’s food alley, you’re sure to find one.
〈 Are you selling pajeon? 〉
〈 The interior feels like an izakaya.〉
〈 Right, right. That’s not a Japanese umbrella!〉
Made it more luxurious.
It remains modern yet classic.
A camera illuminates the interior.
Earthen pottery and traditional umbrellas are seen.
「The work of master Yun Kyu-sang, the only traditional umbrella maker in Korea」
Meaning of props.
Appear as subtitles.
The MC also adds strength to the explanation.
〈Is that a Korean umbrella?!〉
〈 Wow, such an antique umbrella in Korea…〉
〈 Everything from the interior of the store to the food is said to contain the owner’s philosophy.〉
〈〈Philosophy?〉〉
It is introduced as a restaurant that replaces izakaya.
The active push of broadcast writers also plays a part.
But if it doesn’t taste good, it’s Maljjang Sandfish.
He is the one who can perfectly distinguish it.
−Kya looks delicious
−Spring tastes good
−The cheeks are bursting
−Seafood connoisseur
−Visual passed!
−Is it K-Izakaya?
−Spring! Spring! Spring! Spring! Spring! Spring! Spring!
− It looks delicious, but
Welcome, is this your first spring?
It is a mukbang program hosted by famous YouTuber Bom.
It is a broadcast that is all about walking around restaurants.
Why is it still popular?
Wow wow!
Eat deliciously.
Bom’s cheeks swell like they’re about to explode.
I am savoring the seafood pancake.
The crispy fried chives are chewy.
Grilled seafood is a delicacy by itself.
[Viewer Board]
─The concept of being a Korean inn is good.
─The amount of seafood is huge.
─The menu is nothing special.
─Looking at the expression, it seems to be about Ps?
．
．
．
It is true that there is no particular color.
I know the heart of spring better than anyone else.
─Looking at the expression, it seems to be about Ps?
It’s delicious, right?
A restaurant with no reason to visit
└ Just a local restaurant ㅇㅇ
└ If it’s really delicious, it makes my eyes go crazy haha
└Have you seen the Bom Tube?
└Bom Idan withdraws support
Famous youtuber.
It boasts a solid fixed fan base.
It has advantages and disadvantages at the same time.
You know all too well.
Just by looking at their facial expressions, you can tell whether they are jjinten or not.
─The menu is nothing special.
[Seafood pancake photo.Jpg]
[Odentang photo.Jpg]
[Picture of fried whole squid.Jpg]
Even if the quality
There doesn’t seem to be any special menu here.
└If you have pajeon seafood mix, I can make it too
└PPL or…
└It’s from K-Izakaya
└ I think the broadcaster sent it out because of the boycott.
The level of viewers is also high.
A better understanding of food.
Information leaked from the TV.
I’m not naive enough to believe it right away.
Percussion!
But it’s an izakaya.
It’s not just the food that attracts me.
Pajeon’s best friend arrives.
Makgeolli in a kettle.
〈 It is said that the president’s philosophy is contained in the alcohol.〉
〈 Philosophy…〉
〈 Liquor and philosophy?〉
〈 Izakaya sells sake, right? The inn sells traditional liquor.〉
〈〈 Traditional liquor! 〉〉
The MC pushes it according to the script.
It appeals to the fact that it can be a substitute for izakaya.
———————————————+
Unlimited refills of traditional soju/makgeolli/cheongju!
If you drink the first drink, the next drink is free~♡
+———————————————
Gukppong.
It’s okay to consider and look at it.
Infinite refills forgive everything.
〈 Can I have unlimited refills?〉
〈 I think the price of traditional wine is expensive…〉
〈He said he wanted to let people know that Korean alcohol is as good as sake, so he started offering unlimited refills.〉
〈 Oh! 〉〉
It’s not soju and beer.
You can go for a good drink.
It grabs the interest of viewers.
Of course, the most important thing is taste.
Gulp! Gulp!
More truthfully than anyone else.
Attention is focused on Bom’s expression.
〈 It’s sooooo good.〉
〈 Is that so?.〉
〈 It’s like that. This is life~.〉
− It’s sooooo
−Spring is drunk
−Is it delicious?
−This is true!
Turns out it’s delicious.
At the same time, it arouses curiosity.
Traditional liquor.
Close yet far
Even though I am Korean, I have never drank Korean alcohol.
『Master Andong Soju』
『Slow Village Spring』
『Tiger Makgeolli』
『Battle Cannon Blue』
『Sansachun』
“Picture gallery”
There are several things.
It is not enough time or wallet to try each one.
It provides high accessibility.
And broadcasting has the influence of creating trends.
〈Among the drinks served here, which one do you like best in spring?〉
〈 Bom likes Bom!〉
The occasion is created
* * *
Sale.
Delicious food and good service aren’t all you need to succeed.
“I want to go to an izakaya…”
“In this situation?”
“Sorry.”
“You’re behind now.”
“Don’t say too much. That’s why I brought you here.”
Actual restaurant management is not easy.
No matter how much you go into the market analysis.
‘I can’t go anywhere I can’t.’
This is the conclusion I made after running several businesses.
I had all sorts of experiences during my private equity fund days.
“Welcome, three of you?”
“Wow, it’s an improved hanbok!”
“Hmmmm! This is a K-izakaya.”
“”K-Izakaya?””
“They say it’s a place that sells Korean food and traditional liquor!”
To put it bluntly, get lucky.
It is a story that can be seen quite often in everyday life.
‘It happens sometimes.’
Bread shop.
Great King Castella.
Honeycomb Ice Cream.
It is not a coincidence that it happens after rain.
That’s fashionable!
The moment the rumor spreads, several businesses are launching a brand.
“Traditional liquor…”
“The one on the ancestral table? They say I don’t like it.”
“No. They say it’s really delicious.”
“Who said that?”
“Bom said that. It’s the taste of makgeolli here.”
“”Spring!””
Now it’s a boycott.
It’s fashionable to replace Japanese ones with ours.
‘I thought it was a matter of time, but.’
It’s happening faster than you think.
Thanks to being featured in a famous program.
I’m dying because it stimulates the soup.
It seems that this was the direction the broadcast writers wanted.
─How come the name of makgeolli is Bom haha
[Slow Village Bom-i product photo.Jpg]
Why is this?
└ Isn’t it a collaboration?
└ Information) There are spring, summer, autumn, and winter, among which spring is said to be delicious
└ Makgeolli is perfect for Bom!
└ As a springpa, I couldn’t help but try it
It is also becoming a minor topic.
It is a good viral to inform the unfamiliar field of traditional liquor.
Bubbly!
Hanyang Jumak 2019.
The test store is a door-to-door city.
Not just a lot of people coming.
“I’m distributing evaluation leaflets, and the score is high. The Internet response is also quite hot.”
“I guess so.”
“I never thought that traditional sake would go out so well…”
“Because they’re offering it with unlimited refills.”
“?”
Rating is high.
The all-you-can-eat service, which is doing the same as before, promotes it.
‘There is a story of tropical fruits in Gangnam.’
Tropical fruits sell well in Gangnam.
Merchants thought it was a hit.
Quite a different area.
It doesn’t sell even if you sell it cheaper.
There is a paper that analyzes the reason.
“Isn’t traditional liquor worth a penny or two?”
“That…, That’s right. Cheap ones are at least twice as expensive as green soju.”
“That’s why I can’t even think about the house itself.”
“Ah!”
Gangnam people have a lot of money.
You can buy tropical fruits by throwing away tens of thousands of won.
Ordinary people have a hard time doing that.
A similar logic applies to traditional liquor.
“Cheongju is also delicious?”
“Korean alcohol is okay…”
“From now on, I will stop drinking soju and buy makgeolli and rice wine!”
“Bom’s makgeolli is so delicious.”
“I like tiger rice wine too!”
“Does it taste like cornstarch?”
“What bullshit. It tastes like apples and is sweet.”
I don’t drink because I don’t drink.
Forever.
This is an opportunity to break the chain.
Guests are receiving compliments.
At every table, you can see them drinking and drinking contentedly.
‘Sometimes I choose well.’
Traditional liquor.
There are too many mines.
Some nice ones have one more 0 attached to them.
Cheap and tasty?
The selection itself is actually a task that requires a team to roll over several months.
“I think this is enough to decide on franchising.”
“Please do it as quickly as possible.”
“I still have to go through some more testing…”
“Because you have to row when the water comes in.”
It’s possible with just one taste.
I drank more alcohol than anyone else in the world.
“Even with that in mind.”
That’s luck
Boycott.
If the issue was not used, short-term box office success was impossible.
“We will proceed as you said. By replacing the existing izakaya with Hanyang Jumag…”
“Don’t all do that.”
“Yes?”
“It would be good to make use of this opportunity a little more.”
These historical events.
Change consumption trends.
People will open their eyes to gastronomy.
‘I can’t just drink green soju and cass for the rest of my life.’
High-end alcoholic beverages become fashionable in Korea as well.
It might happen a little faster.
You can become a cash cow if you have an early lead.
There is no recession in the world of business if you follow the trend well.
