Chapter 858 – Localization
Franchise.
There is something much more important than price and taste.
『Menu』
〈Kimbab〉
〈 rice bowl 〉
〈Bibimbap〉
〈VEGETARIAN〉
〈GLUTEN FREE〉
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It’s convenience.
Choosing food should be simple.
“Oh…, You just have to choose and eat like this.”
“It’s a universal way.”
I visited with Sora in person.
This is a new franchise in the food market.
First, select a menu.
In the food category that all Koreans know.
〈 Bulgogi 〉
〈 Seasoned Chicken 〉
〈Assorted fried food〉
〈Japchae〉
〈 Gochujang Pork Belly 〉
〈 Mushroom Tofu Chicken 〉
Add main & sub toppings.
Then, just choose the vegetables and sauce, and it’s done.
“It’s quite comfortable. Is it because I’m Korean?”
“There is also automatic recommendation.”
I can imagine how it would taste delicious combined.
The combination methods are endless.
If you are not sure, there is a recommended menu.
Helps novice users make a choice.
Well!
The taste is good too.
It’s not traditional Korean food, but it’s quite satisfying.
“I think it’s definitely competitive. Isn’t this a real franchise hit?”
“It’s a natural result.”
“Mr. Woo.”
We put all our effort into the food market.
I researched and researched flavors that would be popular in the United States.
‘Two rabbits: popularity and Korean food.’
This is the secret.
If it doesn’t work in a day or two, just take enough time.
“I think it’s going to go really well. There are a lot of people around me who are interested in Korean food, and even if it’s not Korean food, I like Asian food.”
The taste and price are the same.
Anything can be done by going to the public.
The problem is next.
The scale of restaurant success and franchise success is different.
“People in big cities.”
“Isn’t it somewhere else?”
“Okay.”
Korea is a country where urbanization has progressed.
Most of them live in the metropolitan area or near large cities.
‘It’s not America.’
There are a lot of them, even outside big cities.
And most of the opportunities are there.
Why?
This is because there is little competition.
As a latecomer, I can’t tell the difference between hot and cold rice.
“Except for New York and the house, I haven’t been too much, but other regions seem to be very different?”
“Each region has its own characteristics.”
“What are the characteristics?”
“If you think of Michigan, it feels a bit like Dongtan, and if you think of Miami, it seems like a lot of people are living there.”
“Hey.”
It is not easy.
If you go a little outside the city, there is racial discrimination in America.
‘It could be Fontan.’
There is such a prejudice.
For Americans, Asian food is still unknown territory.
So we have to do more.
Being unexplored also means containing possibility.
“Marketing is more important than taste. This is especially true in the United States.”
The first step.
It is about settling down in the local community.
It creates the perception that it is a good and good company.
Korean Newspaper− 「Ben & Jerry’s Single-mindedness “Sell Justice”」
Fact News− “How did Patagonia become the most loved brand?”
In fact, many companies are doing it.
By selling the environment, selling human rights, donating, etc.
If it’s the same price, it’s a red skirt.
You can think of it as its PC version.
It becomes the standard of choice for American consumers.
“Consumers who are impressed by the actions of companies engage in voluntary consumption.”
“Is that easy?”
“It’s difficult.”
This is why starting a franchise is difficult.
There are many competitive companies.
We must also fulfill our social responsibilities.
The barrier to entry is bound to be high.
‘It’s not something that happens in one day.’
It’s not enough to have some level of competitiveness.
Even if you are competitive, you can still fail.
That’s why.
There is something that existing Asian companies do not have.
“There may be no reason to spend with a Korean company that has just entered the United States.”
“Why isn’t it there?”
“?”
More than 70 years ago.
* * *
Restaurant.
It’s not just about selling food to customers.
“Thank you! Come again!”
It is a service.
It can be said to be a more complex and comprehensive concept.
‘Hehe, I’ve become a regular.’
It is about melting into the local community.
This is especially important in the United States.
The territory is large.
Travel between regions is difficult.
Unless something really serious happened.
“That customer often comes, right?”
“I’m making you come.”
“I can’t believe he likes the manager…”
“That sounds creepy.”
You live your whole life where you were born.
Panda Express manager Sophia knows that.
‘The bond with customers is important.’
In other words, securing regular customers leads to increased sales.
To be precise, a virtuous cycle occurs.
They say it’s okay here?
Recommend it to your friends or acquaintances.
Buzz!
Naturally spreads word of mouth.
Guest.
It also attracts quality customers.
“I think I know what the manager is talking about. Until the manager came, every day was like a war…”
Public security is not good in the United States.
And it is not always absolute.
The law is far, but the fist is close.
Service industry workers live by feeling it.
─Noona who is hot in the West right now. Gif
[Gif of a white older sister holding a chair. Gif]
It’s called Waffle House
In Korea, the position is a 24-hour hangover soup restaurant
Drunkards, drug addicts, and violent villains appear
It is called subway line 1 of the restaurant industry
Then at some point
A customer throws a chair
The female employee took it so calmly and let it go.
As this scene became an issue
Various secondary creations are pouring in
└Hey, strong snow…
└Wow, look at your parrying skills, that’s a girl crush!
└They say a black girl threw a chair because of racism
└Kabo black is science ㄷㄷ
There are differences for each restaurant, but safety is not certain unless you are in the downtown area of a large city.
Especially fat.
“Most of the recent guests seem to be gentlemen.”
“That’s what created that atmosphere.”
“The atmosphere?”
The ratio between certain races and crimes is proportional.
It is a reality that cannot be denied even if one wants to deny it.
‘Even those people.’
Is this where my friend comes?
You tend to act a little politely.
That’s how the atmosphere is created.
It is not a place for violent behavior.
“I see.”
“If you’re going to continue working in this industry, it’s good to know. If you don’t clean your house, bugs will keep coming.”
“”OhOh!””
It is also called the broken windows theory.
Although Sophia never learned it.
‘How many points have I raised?’
Performance proves it.
I have been working part-time jobs since high school.
After taking on the position of manager, he completely blossomed.
Best performing in Texas.
“Starting today, we will have to work even harder. I heard a competitor is coming in.”
It is highly evaluated even at the head office.
So much so that he entrusted himself with a secret mission.
‘I said a Korean food franchise would open a store.’
Competitors.
Of course I’m worried.
It has a significant impact on sales.
This is especially true if the concept is similar.
Sell rice.
It’s even the same Asian food.
“We will make sure to take care of our regular customers.”
“I need to use a little more strength than usual…”
“Panda Express Himjo!!”
Americans.
Except for some large cities, understanding of Asia is low.
It is difficult to distinguish between Korea, China, and Japan, as well as the Philippines and leader.
That’s why.
‘Even with the same Asian food, we have been in business for a much longer time.’
There is a risk of losing customers.
This may be the reason why the head office issued special instructions.
Sophia is fully prepared.
To maintain the region’s best Asian food status.
Buzz!
First day.
It goes smoothly.
There is no significant change in the number of customers.
‘What did I say?’
It is the power of regulars.
Even if a similar restaurant opens, it is not easy to move.
Of course, there are open teeth.
There will be some people who are curious.
“It’s just as the manager said.”
“I have been a Panda Express manager for several years~ even at the previous branch.”
“Ah…”
It doesn’t last long.
Interesting products alone are not enough to retain customers.
‘Business is ultimately run by people~ That’s what I mean.’
Restaurant manager.
This is the belief that Sophia holds.
For it to shake.
Buzz, buzz!
It took less than two weeks.
No matter how much I try not to pay attention, I feel it.
“It seems like the number of customers has decreased a bit, right?”
“Ugh!”
“Well, it’s only a little. Well, I think it’s because the weather has been cold recently.”
The staff’s comfort did not reach me at all.
Because I know it better than anyone else.
‘Rather, the weather is improving.’
February.
It’s time to start stretching.
Temperatures gradually warm up after December and January.
They are not that weak to begin with.
Texans are tough.
“I can’t do it. I have to go see it.”
The number of customers decreases day by day.
Even the regulars I used to see are becoming less frequent.
The reason.
There is nothing to argue about.
A place that can be called a competitor to this small city.
Buzz!
There is only one place.
This is the restaurant for which headquarters also issued guidelines.
Dress up in everyday clothes and visit.
To hide that I am a Panda Express employee.
‘The guests…, A lot? No, it’s not just that.’
As expected, there were a lot of customers.
It is certain that they stole their customers.
I understand up to that point.
Open food, menu competitiveness, etc.
It may be doing better than expected.
Munch!
Mumbling!
The atmosphere of the store is calm.
The guests are just eating normally.
This cannot happen.
People of Texas.
He is strong, but also feisty.
‘No, how can even black people?’
At most, it’s only about two weeks.
It is too short a time to create regular customers.
There is no way it can settle in the area.
Moreover, the uniqueness of Asian food.
“Did you come to see the manager? How was it?”
“I don’t know…”
“Yes?”
It can also become an object of ostracism.
Panda Express.
It took a very long time to settle in.
‘How on earth?’
It is being achieved in an instant.
It’s not a wall you can overcome just because it tastes good.
Sophia, an American, didn’t know.
Korea had it, China did not.
