Chapter 645 – Korean Food
Opportunity.
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『1st Food Market Convenience Food Idea Contest』
Contest topic: Globalization of Korean food
Eligibility for application: Anyone
Selection privilege: Food Market 100% supports production and sourcing
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It is becoming a hot topic in the Korean restaurant industry.
Convenience food contest.
“Convenience food?”
There was nothing special about it in the past.
When I go to the supermarket, I’m always stuck.
Should I buy it and eat it?
All I could do was pick up a couple when they were on sale.
“Who would buy something like that…”
“The taste is second to none.”
“Even if you make it with your feet, you can make it better than that.”
You will regret it later.
The picture drawn looked delicious.
‘Smeared rice cake with MSG.’
Food we eat to survive.
It is nothing more or less than a means of consuming nutrients.
It is true that it is looked down on.
This is especially true when it comes to making food.
“That’s for sure. Even if you buy the most expensive one, it’s not even close to the local restaurant.”
Korea University Food Research Society.
It is the most famous food club in college.
The level of club members is also high.
Although I am a college student, I am not a college student.
‘Everyone’s pride is no joke.’
There are actually a lot of people working in restaurants.
Everyone also has a dream.
Researcher at a large company, franchise startup, fine dining chef, etc.
Very clearly.
“At best, the advantage is that it’s cheap. That kind of thing can’t even be called cooking.”
“”That’s right! That’s right!””
Convenience food?
I can’t help but feel dizzy.
It’s not even considered food.
This is not what they are aiming for.
It may feel insignificant, but.
“It’s different these days.”
“Let’s say it gets a little more delicious…”
“I’m going to make it different.”
“”?””
Chairman Jeong Bo-ram.
It’s not that I don’t understand the feelings of the club members.
Rather.
‘You’re full of blood.’
I know it very well.
It’s already been two years.
I was arrogant at that time.
I didn’t even think about studying.
《Let’s call it alio olio. Whoever thinks it tastes better wins.》
That is natural.
I was already working at a restaurant.
Even current chefs are not impressed.
Things to learn in college.
‘Because I thought it wasn’t there.’
So I won.
I never even thought that I would lose.
It is at a level that can be put on a hotel menu.
I came out with a work that I was satisfied with.
“I know you each have goals, but you won’t be able to achieve those dreams if you struggle with simple meals.”
“”?!!””
It was broken cruelly.
It wasn’t because the taste of the pasta couldn’t be brought out.
‘Because I was born cowardly.’
Broth cube.
I had prepared in advance that it would take at least a few days.
It’s not worth the effort it takes to make just one pasta.
I thought it was shameful.
“In order to make convenient food that should originally be tasteless delicious…, Considering mass production, recipes from all over the world that are never used in regular food are needed.”
The premise itself was wrong.
For the sake of ‘taste’, we will do whatever it takes.
‘How can you make one broth?’
It took as much time and effort as consommé soup.
No, it’s more than that.
All kinds of recipes from around the world.
Unique food ingredients from each country.
It was woven together.
I could write a thesis.
Just to brew one broth.
“I major in Japanese cuisine…”
“I’ve never cooked anything other than Italian food.”
“The idea is to hit them all.”
“”?!!””
There were people who went through hard times.
A frog in a well.
I realized that the world is wide.
It was from that day.
In addition to my major, I started exploring cuisines from all over the world.
‘If you’re a chef, there’s absolutely no harm in having experience.’
Italian food club.
This is the situation that led to the change to the Korea University Food Research Group.
The scale has also grown.
Although many talented club members have joined.
“It’s my decision as the club president. I will aim to win this quick meal contest. No, even as a student at Korea University, this is something I cannot compromise on.”
Just as arrogant as his past self.
You have to experience many things.
It’s a good opportunity.
Participating in national level contests.
‘This is what senior Chanwook does.’
Food market.
A convenience food contest was held.
Preferential treatment is given when receiving an award.
The food you came up with is commercialized.
You can get not only money but also fame.
“It’s just a convenience food if you want to…”
“Oh, are you the only one who cares?
“What dude?!”
“If you’re going to fight, fight with cooking.”
It will never be easy.
I am not a person who will tolerate mediocre standards.
‘You’ll never know unless you experience it.’
The challenge is the same for yourself.
It can be said to be a revenge from two years ago.
If selected.
You will feel like your hard work has been recognized.
“Food market?”
“It may become the second Korea University food product.”
“It’s time to show off my skills!”
Such a goal.
It is not only rewarding.
The industry is buzzing.
This is because there is a precedent for Korean food products.
Although it was a short period of time, the impact was powerful.
Percussion!
It caused a sensation in the domestic convenience food market.
There is an aftereffect.
Chefs were stimulated.
The number of people conducting research seriously has also increased.
“Are they really giving away the winning works as products?”
‘Yes, that’s right.”
“Wow, I really can’t believe it.”
“Oh, that’s right.”
Participants fill the gates.
Thousands of people from all over the country participate in the preliminary round.
Those who passed the 1st and 2nd round.
Come to the headquarters and take an exam for final selection.
‘Everyone seems like a piece of shit.’
‘Keuhum, I’m a chef. I’m a chef.’
‘No one has the same ideas as me~.’
There is also a practical reason.
Food market.
It is the best food company in Korea.
What if you receive a push from such a large company?
This is your chance to sit on the money cushion.
〈The 1st Food Market Convenience Food Contest starts now! Everyone’s warm cheers! Let’s shout together and let’s go~~~!!〉
Ideas come together quickly.
* * *
Business.
Growing your business by hand is something only small businesses do.
‘Large corporations are also acquisition sites.’
Make it competitive.
Eat what survives.
It is left to the principles of the free market.
It doesn’t work out well in Korea.
There are still many companies that act like double-eight years.
“Thank you to everyone who participated in the convenience meal contest. All who entered will receive a small souvenir, and the winners will be promised prize money and product launches.”
Copy.
It takes away the hard work of the original author.
Although it seems like it saves money in the short term.
‘Running a business is not that simple.’
Problems arise in the long run.
This is why M&A is active in developed countries.
It is much more competitive that way.
Even from a large company’s perspective, the risk is low.
“”Waaaaa~!””
It can be said to be that process.
Quality products are selected through contests.
We will throw it into the market and see the reaction.
Among them, there are products that survive.
“The judging will be done by myself, CEO Baek Hwa-seon, and chefs from the United States, and to reflect the popularity, we have also invited famous YouTubers.”
It’s just the beginning.
Many chefs need to come up with ideas.
‘In order to do that.’
There is nothing better than lighting a fire.
Make it a national topic.
It is broadcast to YouTube.
Ultimately, the power of broadcasting companies will also be borrowed.
“This is Bom, a YouTuber who will help with the review.”
“Do I still look like spring?”
“This is Seomunbom, the major shareholder.”
“Kwaeeeeek!”
There is no child like Bom.
The character is clear both on YouTube and on broadcast channels.
−As expected, the major shareholder!
−Spring is recognized by Lee Chan-wook
−Kya
−I feel empty~
−If you ignore the major shareholder, it will be big
−Are you really calling me a major shareholder?
−Spring Stress
−Information) Bom’s current stock value is 150 billion won
He is also a shareholder of the food market.
That’s how the image was formed in the world.
‘That’s why I gave it to you.’
Use it actively.
Issues do not arise by staying still.
“Let’s start with participant 1, Ryu Isu!”
Convenient food.
It can be looked down on.
I don’t think it’s a big deal.
Not so.
The fact that it is more picky than a restaurant menu.
“I don’t know if you know, but it’s Jidan kimbap, which is popular among dieters these days. It doesn’t contain any carbohydrates. It’s made with bacon and pickled vegetables, so it’s a magical kimbap that you can keep eating without getting tired.”
“It sounds delicious. But.”
“?”
“Have you thought about the production method?”
I realize it.
Why are all existing convenience foods so-so?
‘There must be a reason.’
Cooking is different when you make it for 1 person and when you make it for 10 people.
And it is bound to be different when making 10 servings and when making 10,000 servings.
“I think many of the participants didn’t consider it, but it’s a convenience food. It’s not a new franchise menu. It’s said to be produced in a factory.”
Military Jjambap.
It is made using a spatula like a spatula in a pot the size of a house casserole.
This is especially true at the factory level.
Munch!
It’s definitely delicious.
No carbohydrates are also a good point.
But even if you rummage around a little.
“My sides are all bursting.”
“…”
“Have you come up with a way to overcome this at Factory Gimbap?”
“No.”
−It comes in hooked
−That kimbap explodes easily
−You even consider that part.
−Well, it has to be made into a product
There is no stickiness.
Even if it is somehow overcome when carefully rolled by human hands.
‘If you make it with a machine, it will definitely explode.’
Such difficulties.
A ready-made product that surpasses everything is great.
It’s not simple at all.
Nothing new can be created without respect for existing products.
I don’t know that.
“Participant 2 Hwang Jae~!”
“Participant 3 Seong Nam-gyu~!”
“Participant number 4, Jang Eun Chae~!”
1st contest.
We also took into consideration the fact that there was no winner.
You should see it hit once.
‘Because tension is bound to increase.’
Only products that ignore reality are being released.
However, it is not original.
The first brackish water is used as fertilizer.
It was a contest held with that in mind.
“This is participant number 12, information.”
There were also people who got hit.
