Because I Live in the US 595

Chapter 595 – Economies of Scale

Large supermarket.

Just a few years ago, it was the center of Korean consumption.

“There is nothing to eat. I will eat.”

“Shall we go to Dul Mart?”

“Dul Mart? Who goes to the mart these days?”

There is everything.

Even the price is cheap.

There is no reason not to go.

Such services.

The era has come when you can easily receive it at home.

‘If you want to eat something, order Baewonssa, and if you want to buy something, just order Lupine.’

Now it has become natural.

Kim Geun-seok.

A 21-year-old college student, he is confused by his friend’s words.

The supermarket is too far.

It’s crowded with people.

Just going is a hassle.

“Hey you fucking idiot.”

“Suddenly?”

“It’s not because I have no money because I’m eating so much delivery food because of you.”

“It’s so damn good to eat a map together.”

But it’s cheap.

That alone is a reason to go to a large supermarket.

‘That’s also when there are a lot of people.’

Club dinner.

Barbecue party.

There must be at least 4 people to make the visit worthwhile.

What if there are 1 or 2 people?

The belly button is bigger than the stomach.

There are transportation costs, so if you save it for no reason.

“What about last time? You didn’t eat it and ended up throwing it away. I heard it costs less to order food delivered sometimes. It’s delicious.”

“Isn’t it just because it’s delicious?”

“It’s Kogan.”

It remains.

For a two-person household living with a friend, it is rather a waste.

We argued several times.

Even though my friend definitely remembers it.

“That’s why I said let’s go. Dul Mart has completely changed. The Internet is going crazy for saying it’s really cheap and delicious!”

Cast Uttelnul.

He is so stubborn that he even tells him to go away.

‘It’s okay if supermarket food is delicious.’

Whole chicken.

Dandang Chicken.

Last sale sushi, etc.

It often becomes an issue.

But it is a bait product.

Overall, not so.

It’s not much different from selling online.

『Unbranded Yakitori』

『Unbranded buckwheat pancakes』

『Unbranded human feed』

It’s been a while since I went to Dul Mart.

It was 180 degrees different from what he remembered.

The most noticeable change is the color.

No matter where you look, there is only yellow.

“It was an annihilation attack, an annihilation attack, and all the red and blue colors were eliminated.”

“You damn bastard.”

The reason.

It wasn’t just because of the right-leaning tendency of Dulmart’s CEO.

It was only yellow.

It can be said to be Dulmart’s PB product.

‘It’s plastered with unbranded wallpaper!’

You can’t know unless you don’t know.

At one point, there was a pandemic.

─Dulmart unbranded chocolate Gaehyejane ㅁㅊㄷㅁㅊㅇ

Don’t play around with palm oil

Using cacao mass and cacao butter

I will definitely eat this chocolate from now on

└The price is so damn cheap that it’s half price at Hershey lol

└Who are these bastards who say cheap food suits Koreans?

└When baking, if you use unbranded product, it will be okay

└Have I become accustomed to fakes? That tastes weird…

Unbranded chocolate.

It is qualitatively different from domestic chocolate.

It contains cacao butter, not palm oil.

“Palm oil was added based on a survey showing that Korean consumers prefer mild taste ^o^”− Because it sucks, it sucks

It was revolutionary at the time.

Not only domestic chocolate, but even imported chocolate has become commercialized.

─If it is the same product, always use no brand

I eat fucking fake chocolate all the time

It was so nice to eat unbranded chocolate

Other products are cheap and plentiful

If there is an unbranded product for the same product, I will point out that first

└The food was non-branded

└Unbranded products are of better quality than branded products

└I wonder why I didn’t know about it until now. It’s even regrettable.

└ㄹㅇ I’m touched

It brought light to Korea for the first time.

It was an impact that felt like that.

The unbranded craze was dissatisfying.

There was a time when we had high expectations every time a new product came out.

“Who buys no brand these days?”

“That’s a long time ago.”

“What a long time ago. It was like that when I came here a month ago.”

“Not right now. The community is in an uproar because it’s unbranded!”

It turned off without a sound.

Ordinary PB product.

It has become nothing more or less than that.

‘It’s definitely cheap, but…’

Cheap is expensive.

It’s not even worth finding and buying.

It only seems like a fuss.

At best, I thought it was a bait product.

“Students~ Let’s go taste the chicken skewers! It’s free!”

This is the biggest advantage of large supermarkets.

You can taste it for free.

I really liked it when I was young.

I almost wanted to pack a meal and go.

Yum!

It’s annoying now.

I feel pressured to buy one after eating it for no reason.

“Oh…”

“What do you think? It’s crazy?”

“It deserves to be said to be delicious! If it’s this delicious, I’ll just explain the taste.”

“I only saw it on the internet…”

Cool deal.

It’s so delicious that you want to try it.

As soon as you take a bite, the juice bursts out.

‘You’re using domestically produced products? At this price?’

Sure enough, it was domestically produced.

Originally, large chickens from Thailand were used.

“Who eats chicken like this? Unless it’s cheap, I’ll eat it all for the cost-effectiveness.”

“They said so.”

“Huh?”

“That food market called Chiwonsa supplies chicken!”

Fishy smell.

It’s impossible not to be annoyed.

Just because the price is cheap is not everything.

‘If this is the case, of course I’ll buy it!’

That has been improved.

Not only the price but also the taste has been achieved.

The same goes for other foods.

Overall quality has improved significantly.

─The reason why the Dulmart Mu-brand is uproar

Originally, Mu Brand was Sanmai’s image

We changed all suppliers this time

Things that used to be imported are being used domestically

As rumors spread about the benefits, some products are even sold out

The industry is speculating that the food market, which is expanding its farms, may have been involved

└Is it a food market again?

└Yes, next viral~

└Somehow there were a lot of people

└Please call it viral, so only I can buy it

It’s quite possible that there will be an uproar in the community.

The price is cheap.

It’s even delicious.

“That’s why there were only unbranded products on the shelf. Did you get rid of everything else?’

“It’s over there.”

“There’s no need to look.”

There is no reason not to buy it.

Hyeja products.

It is natural that word of mouth spreads.

There is one drawback.

No matter where I look, I only see unbranded products.

‘Well, this is enough.’

There is no need to look.

Kim Geun-seok finished shopping without thinking.

* * *

Customer experience.

It is the core ideology that forms the basis of large supermarkets.

‘Why do people go to large supermarkets?’

Because it’s cheap.

Because there are a lot.

Because it’s fun.

I will go again

Don’t buy only what you need.

You end up spending unexpectedly.

“That strategy won’t work in the future.”

“I guess it’s because online shopping has become more active…”

“There is that too.”

“?”

It coincided well with the period of rapid growth.

Although it boosted the sales of large supermarkets.

‘I wonder if such a pleasant era to live in will last a thousand or ten thousand years.’

Times have changed.

People don’t visit large supermarkets as much as they used to.

There are many places to go.

The number of single-person households has increased.

Online shopping has also become active.

“I understand what direction the CEO is aiming for. Specifically, it would be Japan’s Aeon Mall.”

“Hmm…”

“But Korea is not Japan.”

That breakthrough.

Japan’s Aeon Mall is shown.

Turning large supermarkets into meeting plazas.

‘We attract customers by providing things to see and enjoy.’

That leads to consumption.

In Japan, the country of analog.

But what about Korea?

I know very well that I can buy it cheaper online.

“I guess that’s why they created Dulmart Starfield. But people think the same way, so both Colde Mall and Mirae Department Store are doing similar things. They can’t do business if they want to do business.”

There is no substance.

There are many competitors.

It is a shortcut to business failure.

It is also a mistake that many companies make.

Doing the most common things that others do.

‘You can’t do business like that.’

What others cannot do.

Something only you can do.

Only then can you become competitive.

“So what do we need to do? To attract customers…”

“Why should I worry?”

“Huh?”

“I already have it.”

We have that success model.

Among the many businesses that Dulmart was involved in.

‘There are so many copies.’

It’s not just Aeon Mall.

Any overseas success stories were copied regardless.

Don Quixote, Costco, etc.

After poking in all sorts of places.

—————————–±

『Hypermarket Classification』

Walmart: Quality War for Many Products

Whole Foods, Trader Joe’s: Value consumption of organic products, animal welfare products, etc.

Costco: High Quality for the Middle Class

Don Quixote: A general store that sells all kinds of things at cheap prices

Target: Cheap mid-priced products

TJ Max, TJX: Unselling inventory carryover store

Aldi: PB product specialty store

±——————————————–

There are also things that are useful.

Dulmat is equipped with excellent weapons.

“PB product?”

“Yes.”

“I’m already using Mu Brand and Duke…”

“To be exact, we only sell PB products.”

“?!!”

Unbranded.

It was successful in the beginning.

Since then, I haven’t been able to do much.

‘Even if you hate it, you still have one more chance.’

You can save the promotional process.

What remains is to raise the quality of the product.

This is the strategy used by the German discount store ‘Aldi’

We use PB products as our main sales.

“Because we sell only PB products, customers can choose products without having to worry about choice, and employees also work repetitively to speed up checkout. Research shows that our turnover rate is about 40% better than that of regular supermarkets.”

In one word, it’s all over.

The process is not always easy.

‘Some say it’s like Aldi.’

American version of Hyeja.

It is a method that can be established because the quality is good.

Customers have a good experience.

If you buy it here, you won’t lose at least.

“Large supermarkets can no longer be competitive using the methods of the past. The days when customers buy things just because they come are over. We need to create a clear reason for them to come.”

“I won’t deny it since I asked for help… But do you know what you’re talking about?”

“Yes. Definitely.”

It is customer experience.

All that remains is to refine the rest in a Korean style.

‘The problem is.’

This way.

There are people who suffer losses.

PB products sell well.

“That’s why you have to act like a boss. You have to make a decision when Dulmat has the slightest bit of power.”

This means that existing products are not selling.

Companies that deliver are dissatisfied.

It’s not a simple story.

Just as the Ohseong family’s succession issue is complicated.

‘Because the business world is also intertwined like a spider’s web.’

Interests.

A collision can be a pain in the ass.

You have to endure it.

“Is it okay?”

“This society is a war. Growing up means ripping off someone else. You have to be the one ripping off.”

“Hmm…”

I won’t give up the top of the food chain.