Chapter 512 – Public Opinion War
Change.
〔Chicken Gallery〕
─Baewonsa brand is like Kirkland
─The price of chicken, which we review at this point, was high. EU
─Chicken restaurant bastards whined that there were no more left
─Recent status of those who said the price of chicken should be raised haha
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The appearance of Wonsa Bae brings about inevitable results.
The market order is reestablished.
─Recent status of those who said the price of chicken should be raised haha
[Article that the price of chicken has fallen. News]
Chicken prices are dropping haha
└I could have gotten off, but I didn’t.
└(Lee Guo Dun~ Con)
└Now the market principles are finally working
└The huge ball fired by Prop Ik-jwa
If you don’t change, you won’t survive.
I ended up in a situation where I had no choice but to do that.
Chiwonssa.
It’s not just that the price is cheap.
Evaluation of taste is also extremely high.
Korean Newspaper− 「”Chicken was originally cheap?” “Chicken franchise prices are being reduced one after another”
Fact News− 「A small ball fired by Bae Wonsa… “Price war” In the restaurant industry
How to fight against him?
Lowering the price was bound to be an essential condition.
─Chicken restaurant bastards whined that there were no more left
I didn’t get off even though I could.
I don’t order it because it’s disgusting
└Actually, it could be lowered even further? LOL
└At this point, it’s 10,000 won!
└Yes, even if you lower it, Chiwonssa is cheaper
└You’ve been eating so much leftover food
A gutsy business.
It is a situation that cannot be done.
Consumers are now turning their backs.
What if I don’t hold on and get proud?
The last remaining company is mobbed by angry consumers.
─The price of chicken, which we review at this point, was high. EU
[‘Chicken price increase’ BBC, this time suspected of giving work to relatives. News]
Leave the chicken, sauce, and packaging materials to a relative’s company
Distribution margin doubled or tripled for the first time
Because of this, even though the price of chicken was rising, self-employed people had no choice but to say that they would not have any money left
└There is nothing left
└If everything is ruined by now
└The process of turning 10,000 won chicken into 20,000 won
└Chigallum will remember this
That is clearly expected.
When one or two companies cut prices, other companies competitively cut prices as well.
To survive.
I have no choice but to admit it.
Bae Wonsa’s status increases day by day.
—————————–±
『Delivery Platform Ranking』
1st Place Baedan Minjok 45.15%
2nd place Wonsa Bae 27.98%
3rd place Hey 23.55%
4th place Lupine Eats 3.11%
5th place Baedal Tongtong 1.10%
±——————————————–
2nd place in delivery platform.
A cataclysm is occurring in the rankings that seemed to never change.
It may be just the beginning.
The upward momentum is scary.
“I don’t think it is wise to continue the war like this.”
“It’s meaningless.”
“No, it’s a war… It’s just that our interests didn’t match up a bit.”
It’s not just chicken franchises.
Everyone involved in the restaurant industry is in an uproar.
What if we become the number one delivery platform?
Pretending is not a good choice.
“He’s not a very tight-knit friend either. I don’t think he’s thinking about invading our territory. If you just stop thinking of him as a competitor…”
An exit strategy was also presented.
Even a mouse will bite a cat if it is cornered in a dead end.
A reasonable compromise.
CEO Wonsa Bae clearly stated their business model.
《Our own brands have a small menu》
Only basic menu items are sold.
Crispy fried food and slightly spicy seasoned chicken.
The same goes for other brands.
The quality is excellent, but it feels too classic.
─Baewonsa brand is like Kirkland
Good cost-effectiveness and good quality
But does that mean other products don’t sell?
If it doesn’t sell, it’s right to blame the product’s lack of competitiveness ㅅㄱ
└Similar Chaltteok-inu
└If it is not mass-produced, it should be kicked out of the market
└Kirkland’s in the delivery world
└That’s why I told you to shut down the business haha
Like PB products from large supermarkets.
We do not sell products with ideas that deviate from the established framework.
“I agree.”
“I can eat cheaply for a day or two.”
“How picky are consumers’ tastes these days?”
On the other hand, franchises.
Any famous place must have a ‘signature menu’.
Gochon is soy sauce skin.
It’s baked and crispy.
Pepsi Canna is traffic light chicken.
─This is my impression of Jjanggal No. 1 Traffic Light Chicken
[Pepsi Canna traffic light chicken photo. Jpg]
Usually you get angry when you see chicken, right?
This is fucking chicken + satan titan level
Even though the snake offered an apple to Eve, he did not offer traffic light chicken ^^ㅣBal
└How can chicken taste like fruit haha
└Are you thinking about eating that?
└You are Chitan from today~
└If there was a fire at Baskin-Robbins, wouldn’t it smell like this? …
It provides consumers with a taste they will never forget.
Loyal customers are secured.
Make it by copying it?
CEOs know better than anyone else that it is not easy.
“He said what he said on the air, so he can’t simply retract it. If such a move is seen, we will have to meet again.”
It is common in the food industry.
Copy product.
When something pops up, similar things come pouring out.
2% is insufficient.
Even if it is a little more expensive, it has a magical charm that makes you buy the original product.
‘Because there was no news about expanding the research center…’
‘Even if you do it secretly, it can’t go unnoticed if you recruit experienced people.’
‘As long as I can keep doing it.’
It takes a lot of hard work to make it.
Dozens of employees develop products at the research center.
This is the process of creating a signature menu.
It is not something that can be imitated clumsily.
“It looks like there is no difference of opinion. I’m sure the presidents each have a lot of issues to resolve, so it would be better to end the meeting at this point…”
“Wait!”
“What’s going on? Chairman Yoon Jong-gye.”
The rice bowl of each franchise.
I understand that you said you wouldn’t touch that.
There is no other way than to convince.
It seemed like the meeting was settled like that.
‘Fuck me!!’
BBC Chicken Chairman Yoon Jong-gye has no choice but to be different.
Put aside the grudges for now.
I really want to kill you.
I want to take revenge somehow.
Even if I give it all up.
“Everyone is thinking too complacently right now! Do you think that bastard will just stay still? If that bastard grows any bigger, we’ll lose our livelihood!”
BBC Chicken’s main menu.
Hwangol is based on fried food.
It reproduces the taste faithful to the basics.
It overlaps with Chiwonsa.
No matter how many loyal customers there are, they lose market share due to the price difference.
‘I made it clear that we were going to do it together!’
This is also the reason why we actively worked to expel Chiwonsa and Baewonsa.
The greatest damage to sales.
“Your thoughts are too negative.”
“If we see signs of that, of course we will move.”
“I guess Chairman Yoon watched a scary movie last night and fell asleep.”
” Haha!””
Other franchises are relatively few.
Anything other than fried food is the main dish.
‘You must be the only one whose food line is cut off.’
‘I didn’t want to see the extra virgin and all that being messed up, but it worked out well.’
‘If I end up completely ruined at this point, hehe.’
No, I won’t order it.
There is no reason to eat fried food at an expensive franchise chicken restaurant.
Only the BBC applies.
She pretends to smile on the outside but has a snake spirit on the inside.
“No, these people…”
“Or is there another way?”
“Bah, how?”
“I heard that Lim A-rong, the head of the headquarters you were talking about so loudly, was also pushed to one position.”
What if the BBC fails?
Chiwonsa is not the only one who benefits.
Other chicken franchises also benefit.
I don’t really want to come forward.
There is no reason to continue an all-out war despite consumer backlash.
Aren’t we done with what we can do? If they try to invade our territory again, let’s get together then!”
The meeting ends in vain.
In the conference room where the presidents have left, Yoon Jong-gye swears.
‘Damn it!’
Their thoughts.
It’s impossible not to know.
Whatever it is, it is a cartel and is a potential competitor.
There is no cooperation without benefit.
A shallow relationship crumbles.
Thump, thud!
As Yoon Jong-gye, he is desperate.
We have to overcome this situation now.
Business partners are pulling out.
But that doesn’t mean there aren’t other ways.
“Yukgye-hyung, this really needs to be done by you…”
Chicken industry cartel.
There is another one with chicken franchise companies.
This is a company that supplies raw chicken.
It can be seen that both sides coexist.
〈I know. I’m already doing what I can.〉
“No… It’s not a situation that can be resolved that way, bro!”
I apologize to Haram Group Chairman Heo Yuk-gye.
It is absolutely necessary for him too.
‘If we want to eat it.’
Chicken franchises consume chicken.
Raw chicken companies produce chickens.
Supply and demand.
By holding on to those two things, price manipulation is possible.
〈 I told you last time that we tried to collude and failed. They say Dulmart is putting pressure on them. 〉
“So what should I do about it!”
They sell it expensively to consumers.
It is handed over to chicken franchises at a low price.
Raw chicken companies benefit from price manipulation.
Chicken franchises benefit by eliminating competitors.
‘Even if we supply it cheaply, Centipede sells it at a high price and puts us behind.’
It is good for the Heo-yuk world to maintain such a situation.
Only when we cooperate with each other can we eat for a long time.
Bae Wonsa suddenly appeared.
Consumption of raw chicken is growing at a frighteningly fast rate.
“Okay! I’ll try my best, so try to calm your excitement.”
What if the cartel collapses?
They end up becoming a chicken processing company with no competitive edge.
The influence of the industry must not be lost.
A warning message may be necessary.
Thump, thud!
Maybe we can make sense.
Heo Yuk-gye attempts to contact Bae Wonsa.
They also need a supply of chickens.
I thought I couldn’t ignore what I said.
“There is a rule in the industry. If you keep going here and there… We can’t promise a stable supply!”
〈Alpano.〉
It had grown too big.
