Because I Live in the US 376

Chapter 376 – Franchise

“McDonald’s?”

A hamburger shop that everyone knows.
However, if you approach it as an entrepreneur, the meaning changes 180 degrees.

“It’s the world’s most famous real estate company.”
“Isn’t this a fast food restaurant?”
“This poor fellow.”

Kim Jin-tae, head of the sales division at Colde Mall in Yucheon-gu, Seoul, cooks arsenic.
His cousin is pathetic.

‘That’s why it’s nice to have him.’

They don’t know anything about their clan.
Maybe the time has come to know a little bit.

“They say bakeries used to be places for dates.”
“I think I saw it in black rubber shoes too!”
“And it was a fast-food restaurant back then.”
“A fast food place?”

A place where people gather.
When the floating population increases, a commercial district is formed.

‘It’s basic urban economics theory.’

You should do business in such a place!
The textbook will tell you that.

“You can’t build a kingdom with 15 cents hamburgers. You have to own the land where the hamburgers are cooked.”- Harry Sonarborn (McDonald’s first CEO)

The reverse order is also possible.
For the first time, business and real estate were linked.

A lot of people come to McDonald’s.
It has the effect of increasing the value of the surrounding land.

———————————————+
『McDonald’s Revenue Structure』
1% subscription fee
35% of royalty income
Real Estate Income 64%
+———————————————

Real estate returns are staggering.
Now it’s to the point where my belly button is bigger than my stomach.

“That’s the power of a popular franchise.”
“However.”
“?”
“I don’t have a date at a fast food restaurant these days.”

Such a business model.
Of course, it’s not just fast food restaurants that can be used.

The success of McDonald’s has been noticed.
One by one, successors emerge.

‘He’s a keut, so if you teach him one thing, he’ll only know one thing.’

What is the true meaning of what you are trying to say.
I don’t understand it at all.

I have been on an elite course in my own way.
It doesn’t seem to be taught in school.

“You’ve always wondered why? Why is our last group not starting a new business?”
“Yes, honestly…”
“Aren’t they lagging behind other groups? Couldn’t they preoccupy the future food industry?”
“I studied a lot about management innovation.”
“Haha! What a stupid idea.”

It deserves it.
It also comes up often on the internet.
The younger group is behind the times.

─Why doesn’t the last one fail?
Furniture, construction, chemicals, e-commerce, delivery, etc.
There is no single industry that is particularly competitive.
However, the field that dominates is also a declining industry.
Performance and reputation are close to the worst.

└Kolde World is there
Written by− These days, someone is going to Kolde World haha
└ Colde Mart also sells copper wire.
└ Fundamental?

The view of the common people.
That you don’t have to worry about it.
In this country of real estate.

‘I wonder if there’s anything wrong with that.’

McDonald’s has no place in its global reach.
However, in Korea, the last is the most superior.

“The reason we do business is not to make a profit. It’s to raise the price of the land there.”
“Is that so?”
“Yes. You should also realize the reality now.”

Expansion of the octopus-eating business.
Its real purpose is real estate.
The approach is different from other companies.

‘If you’re the heir to Colde, you should know.’

Generally, you buy real estate to do business.
Kolde runs a business to raise the value of real estate.

What if the surrounding commercial district is revitalized?
Money grows naturally.
This is how the Colde Group has amassed its wealth.

“Have you been to Mapo-gu?”
“Of course I’ve been! I haven’t been often, but…”
“I must have gone to the hotel.”
“Lol.”
“That’s right.”
“?”

A representative area is Mapo-gu.
Let the Cold City Hotel enter.

‘The price of the surrounding land is rising.’

Apartments built by Kolde Construction, a subsidiary, sell like hot cakes.
It was planned from the beginning.

Yucheon-gu will soon be like that too.
I started designing it step by step 5 years ago.

‘Such circumstances were hidden.’

Kim Jin-wook always had doubts.
I don’t know what my cousin is doing.

Doesn’t seem like hard work.
Even so, the evaluation is high in the family.

The reason is now understandable.
At first, his point of view was different from his own.

———————————————+
『Real Estate Map of Yucheon-gu, Seoul』
[Roughly the content that the main area ate.Jpg]
———————————————+

No, with the common people.
Even if you are running a deficit business right now, it is enough to activate the commercial district.

“Then what should I do?”
“This is already finished. When it is completed, 100% of it will be sold out.”
“Ah yes.”
“Don’t try to do anything. You have nothing to show. If you have something to show, show it in another area.”

Such a fact.
When I realized it, I was devastated.
I was trying to make a performance by assisting his cousin.

‘I just called you to watch the work.’

Kim Jin-wook is ranked very low in succession.
Only the patterns can be called chaebol families.

So there was a desire for performance.
I will be recognized for doing a good job.

Squeak-!

It’s not something you can do on your own.
It moves in a larger frame.

Leaving my cousin’s office.
When you come out, the world looks different.

‘Since the Colde Mall was built here, there is no choice but to revitalize the nearby shopping district.’

What if the mall is activated?
Apartment prices are also going up.
The design was done at the group level.

He doesn’t have the elements to act on his own.
It is sufficient to do the work instructed by the parts.

Bureung~!

Kim is leaking.
He tries to work hard, he feels like an idiot himself.

‘Should I leave the knife after a while and have a drink?’

Even so, it doesn’t bother me.
At least, more guests are coming.

Even that doesn’t make any sense.
Because the floating population here is fixed.

Boom boom!

I’m supposed to play around Coldemol.
Even if it’s not a low-end mall, the surroundings are crowded.

Neighboring commercial districts will benefit.
Of course I thought it would.

‘What?’

People’s feet.
A little different from usual.
It doesn’t seem to be going in the right direction.

Jin-wook drives a car and follows him.
I want to see where the footsteps stop.

『Hanyang Jumak 2019』
『Cocktail Chosun』
『Jeju Pork House』

It was a food alley.
I know that there is a place to go to eat nearby.

‘When did so many pubs open?’

It is also not a place where the fathers go to get a drink.
The age group looks quite young.

“Hey, they said it was on TV!”
“Oh really?”
“Bom said it’s a makgeolli restaurant.”

College students.

“Sumi Cocktail was okay, right?”
“Huh!”
“Are you feeling better?”
“Huh!”
“Should we get a hotel…?”

Social freshmen.
You can feel it just by looking at the atmosphere.
It is a good commercial district with the energy of youth.

‘Isn’t this depriving the floating population?’

Unknowingly, I think of work.
You don’t have any authority anyway.

Percussion!

I’m just here to have fun.
If you’re going to play, rather than a place where you can hang out.

‘Isn’t it enough for me to eat yet?’

A place where you can ride some.
In terms of specs, I am still confident.

There is also a special technique called the 3rd generation chaebol.
A chance encounter may await.

‘A bar rather than an izakaya… , Is it suitable for my age group?’

I went in with high expectations.

* * *

Real estate business.
It’s a very basic story in Korea.

‘There are many big companies based on real estate.’

The easiest way.
Especially if you have connections with politicians.

Preoccupy a place to float in advance.
Raise the store and raise the price.

“It’s not as far as I thought.”
“It’s near Coldemol!”
“It’s expensive there…”

“The price here is ok!”
“Is this enough to come every day?”
“It’s within walking distance.”

But nothing is permanent in this world.
Even if it’s bad, it’s too bad.

‘I’ll raise the real estate in moderation.’

What if real estate prices rise?
Commercial rents are also skyrocketing.

Are passed on to consumers.
You have to buy a 10,000 won bill for 20,000 won.

The Korea Times− 「’Serosu-gil’ is hotter than Garosu-gil… The reason why the back alley is open these days」
Fact News− 「Increased vacancies on Garosu-gil in Sinsa-dong, which was popular, and plummeted sales」

Patience.
The time has come to explode.
When a recession hits, the market changes drastically.

“Isn’t every single one of the main streets expensive? I’m not going to pay that money to eat.”
“I don’t know because I swiped my brother’s card.”
“…”

Real estate trends are changing.
There is a limit to simply having convenient transportation and a large floating population.

‘If I buy something like that, it’s perfect for washing dishes at the top.’

Just like Suhyun.
It will choke your brain with luxury and pleasure to the bone, to the extent that you can’t even wash the dishes.

“So you’re buying a place like this?”
“If my brother points out in advance.”
“Um~.”

They are rolling in big money.
Purchase of existing real estate.
I’m thinking of doing it in parallel with the franchise operation.

‘It’s about creating and ruling the commercial district.’

It’s not that complicated.
Take a parasitic method next to the place that has already floated.

“Do you know why Ediya and Mega Coffee are next to Byul Cafe?”
“I remember hearing that in class.”
“I don’t like teasing.”

If I post a cafe here, will it go out well?
The only thing to worry about is entering the place analyzed by large companies.

‘You have a good example.’

Poor.
Other chaebols have preoccupied one future food item to hammock for at least 10 years.

Not the only one
It is still sticking to its existing real estate strategy.

“I’m going to pioneer the surrounding commercial districts one by one, just like this place.”
“I’d do it if my brother did it, but would it be easy?”
“It’s easy.”

Move in a big frame.
It’s easy to infer what they’re aiming for.

‘The real estate rent has exceeded the level that ordinary people can endure.’

The real estate bubble period.
This could be a more effective strategy.
Test stores are having success.

Expanding to other regions as well.
The power of a successful store is not only sales.