Chapter 242 – Scaffolding
Online shopping.
Talk! Todok!
It’s something I’ve enjoyed before.
Recently, it has become more frequent.
‘It’s comfortable.’
Kim Seul-gi, a housewife in her 30s, is an avid customer of Lupine.
At some point it happened.
“Buy now”
Because purchasing is so simple.
With just a few taps on your phone, payment is made.
‘Is this paid for? It’s so fast that sometimes I get confused.’
Other apps don’t.
It takes a month just to log in and pay.
Lupine was different in every part.
The time it takes to pay, and the time it takes for the goods to arrive.
〈 Lupine! 〉
The item I ordered yesterday has already arrived.
It’s really unbelievable speed.
‘The one I just ordered will arrive tomorrow, right? It’s really a rocket. A rocket.’
Its convenience.
Once you taste it, you can’t stop.
This is why she became Lupine’s devoted customer.
Reciprocate with him
The time to go to the grocery store, which used to be a must once a week, has decreased.
“Lupin?”
“That’s right~ It’s so comfortable.”
“There is no one who doesn’t use Lupine these days. I use all of them.”
The story of such a friend.
Jang Dam-bi, a housewife in her 30s, is not ignorant.
‘Aren’t these guys doing too much housekeeping?’
She has never even used her.
The convenience of fast payment and delivery is overwhelming.
But it’s expensive.
If you go to the mart, you can see and choose cheaper and better products.
“Still, isn’t it safe to buy meat and vegetables?”
“Hey, how are you?”
“That’s why I buy a retort. Rangi eats well too, right?”
Friends seem to be relaxed.
She swallows the bitterness inside.
‘There’s no reason to waste it.’
The recent match is not good.
Her self-employed husband’s income also took a hit.
She has no choice but to tighten her living expenses.
She prefers Dulmart because it is cheaper.
“No, why can’t I pay!!”
Jeong Oh-seong, an office worker in his 20s.
While ordering things at Dulmart, he suddenly screams.
『Is ActiveX installed haha』
“I laid it down!!”
Can’t pay
When I refreshed it, it said that the program was not installed, and it was screaming.
Todok, tok!
Turn on your cell phone.
I tried to buy the items in the shopping cart through the app if the computer didn’t work.
『Have you logged in haha』
“I did!!”
It’s obviously auto-logged in.
So you don’t have to bother logging in every time.
Todok, tok!
But it is released
In a situation where the discomfort index has reached 90%, I clenched my teeth and knocked on my phone.
『ID or password do not match lol』
Failure.
Even if it’s the flu, I touch my forehead, which is so hot that I can believe it, and look back at my memories.
‘Is this correct? Did you use a different ID at Dull Mart?’
For login.
Enter a complex password with a mixture of English, numbers, and special characters in 8 or more digits.
『Let me log in haha』
Barely succeed.
The thought that he would finally be able to buy things almost made his heart swell.
『I’m going to verify my identity again haha』
“No! This dog is a chew!@$!@#$!#$!@#$ !!”
There is no choice but to burst out through upbringing.
Again, a complicated procedure is required.
Following automatic login, identity authentication is also initialized.
I don’t know who really made the app.
‘Fuck it, I just don’t use it.’
What if you sell it cheap?
If you get a vase while using it, you won’t be compensated for the hospital bill.
Complaints from consumers.
Companies don’t know until the fire falls on their feet.
* * *
The advantages of Dumart are great.
The price is cheap and the quality is guaranteed.
There is no enemy offline.
Even so, I can’t use my power in e-commerce.
‘I’m very puzzled.’
Will it get better with time?
It is not unreasonable that he made an optimistic misjudgment.
I didn’t know that the viewpoint was wrong in the first place.
Why are consumers staying away?
“Because it’s hard to pay.”
“”…””
Surprisingly, nothing special.
Videos reconstructed based on real cases are transmitted through the conference room TV.
The facial expressions of the executives who saw it.
In particular, I couldn’t keep my mouth shut at the young male actor’s reaction.
“Just this?”
“Yes.”
“Is it because of such a trivial error that our Dull Mart’s e-commerce performance was poor?”
“I even made a video because I thought it would be hard to understand.”
Should I be that annoyed?
From the point of view of running a business, it is incomprehensible.
‘That’s why you guys aren’t making any progress.’
Last month.
What I did was nothing grand.
The convenience of online malls and apps has been improved.
———————————————+
『Dulmart e-commerce market share』
[Graph that is roughly in the middle of the day.Jpg]
+———————————————
It was full of just that.
It has been rebounding rapidly since two weeks after the program update was completed.
‘It was too low in the first place.’
It was not suitable for its position as the No. 1 distributor in Korea.
It is a process of finding your place.
“We have met our target of 3x, and the uptrend is expected to continue for some time.”
“What shortcut did you use?”
“It’s not an expedient.”
“I mean, there was no loss! If it was achieved through the Bleeding event, this rise is null and void!”
Jeon Ju-seong, managing director.
Raise your voice
Even though I submitted the income statement, it seems that I did not read it.
‘I could have been stabbed because I usually use expedients.’
This is common in Korean companies.
Suddenly, coupons are distributed and hyeja events are held!
Isn’t that a loss for business?
Even from a consumer’s point of view, there is usually a ploy to do such a thing.
Sales scam.
Inflating quarterly profits.
This is to make a slick financial statement before executive renewal.
“As you can see by looking at the income statement, there is no problem. We never touched product planning in the first place. If you have any doubts, you can calmly review them after the meeting.”
“That, like that…”
“Does anyone have any further questions?”
You’ve already done it.
There is no way to produce tangible results right away like an event.
It was impossible though.
The e-commerce share that didn’t climb even though I did a lot of things.
‘I couldn’t have imagined that it would be resolved so easily.’
The reason.
Said from the beginning.
Really no big deal
“This is Kim Taek-gyu from the e-commerce department. I am curious about the evidence that the market share increase is not a short-term phenomenon.”
“The answer is simple, because we benchmarked Lupine’s success factors.”
“Benchmarking … This?”
“Where the hell?”
The executives are bewildered.
Relatively young people in their 40s are not able to feel.
‘Because you are Korean.’
It is natural in the world.
In Korea, there was something that was surprisingly not.
“Lupine has something to be provided.
“What is that?”
“Dawn shipping or something like that.”
“Consumer rights.”
“”!!””
Internet banking, online shopping mall.
When I went in, there was a time when I had to stare.
———————————————+
Computer: ActiveX is required. Would you like to install ActiveX?
User: Install right now
Computer: ACTIVEX is not installed!
User: No, just install it
Computer: Exit the running browser and start again to solve the problem!
User:#$^#$^%#%#!
+———————————————
It’s really a vase.
It is not annoying to be annoying, such as a certificate and a complex password.
Why did you make those things?
It’s uncomfortable, but it’s not a hot topic.
‘That’s because companies don’t want to take responsibility.’
What if you have a bank withdrawal error?
What if you have a shopping mall payment error?
All of the burden is covered by consumers.
Not many people know that only Korea was doing this in the world.
In global standards, companies are responsible for it.
“I don’t think it’s so difficult.”
“Shouldn’t you improve your convenience?”
“That’s what consumers wanted.”
The system has been natural since 2020.
It was solved as the untact society accelerated in Corona.
Korean newspaper – “ Lupine, Korea’s first ” one -touch payment ‘system introduced’
Lupine has been doing it before.
Lupine’s secret to success is to thoroughly analyze the market from the consumer’s point of view.
‘Rocket shipping and free shipping were made in that context.’
The first platform to consider user convenience.
Lupine can be defined in a word.
In some ways, it’s not much.
But from the consumer’s eye level, it’s an innovative change.
I only introduced that method.
Improving convenience will work in the short term.
“It’s simple? It’s easy.”
“Yes, that’s not you …”
“But do you know why not?”
“Why?”
“Because the old generation manages the market used by the younger generation.”
“Innoh !!”
That is the power of the first company.
That’s why the premium is reflected in the stock market.
‘It won’t be good for executives who are parasitic while eating it.’
The seizure button is pressed.
The image that was managed is a mess.
“I’m meeting. So calm the executive.”
“Chairman! I can’t tolerate it for the last 20 years.”
“Why for why?”
“If you change the existing way so rapidly and what happens …”
Originally, I didn’t say it as my personality.
His words are not without sense.
‘Well, it’s definitely.’
It is burdensome for the company.
And many people don’t want to be responsible.
It was not easy to convince the chairman.
It was because of one back transaction.
“I know it is not an easy decision. But someday it must be done.”
“By the way.”
“Yes, Chairman.”
“If the plan you mentioned succeeds, will the position of managing director Jeon Ju-seong be reduced?”
Office politics.
The president is no exception.
There is a degree of obtrusive load.
“After reviewing it, I decided to take it.”
“President?!”
“Wouldn’t it really be possible to go out of the market if we continue with the old way forever? In a way that is too old.”
“…”
With this incident as an opportunity, the influence of Executive Director Jeon Joo-seong will diminish.
And the position of young executives will grow.
‘It will be easier for the chairman to control the company.’
Favor.
It achieves the intended purpose of creating personal connections in the Korean conglomerate family.
This is the first step to becoming good at Korean stocks.
